There’s something uncommonly generous about the new leadership advice book Launch Your Career: How ANY Student Can Create Relationships with Professionals and Land the Jobs and Internships They Want. Perhaps it’s just that, what its title articulates - the fact the book is specifically geared towards the burgeoning young professional-to-be, fresh out of school and still grappling with the aesthetical choices and responsibilities of being a young adult. Or the way it breaks down timelessly sound and efficient information into highly detailed, chaptered blocks from A to Z. Written by Sean O’Keefe in partnership with The Career Leadership Collective, the book is arguably a prime example of the post-modernist thinking principles of ascertaining success for the long ride. It’s written in unsparing yet unpretentious prose, not interested in catering to a particular, exclusionary kind of audience. This seems reflective of overall changes in workplace mentality, from traditionalist views on various corporate, hierarchal relationships to the necessary credentials mandated for climbing certain corporate and social ladders. The book at its base set of components is essentially a complex how-to guide, consisting of two extensive sections christened How to Access the Hidden Job Market and The Career Launch Method respectively. Yet despite the expectations of the hypothetical reader, O’Keefe pulls a proverbial bait-and-switch when it comes to the actual focal point of Launch Your Career. While the necessary, step-by-step processes of doing the right song and dance to clinch the desired position are articulated in vivid detail, O’Keefe is more interested in highlighting the inner workings of what you need to be thinking and doing when it comes to approaching said formulas. “What is the biggest factor separating students who are successful in their job search from those who aren’t?” he writes in the book’s second chapter, Habits and Mindsets for Career Success. “It’s not grades, experience, or personality…Students who land the internships and jobs they want consistently practice one key habit: they are proactive. Being proactive means that you take action to create opportunities for yourself. When it comes to your career, being proactive is about building authentic relationships with professionals at the organizations where you want to work. It is the most effective way to achieve your goals.”
It’s fitting that in the same chapter O’Keefe cites a quote from Carol S. Dweck - ‘…A hallmark of a successful person is that they persist in the face of obstacles, and often, these obstacles are blessings in disguise.’ You ever hear the old saying ‘fake it until you make it’? In many ways, O’Keefe referentially borrows a tonal structure from a scrappier, more on-the-ground and hustler-like mentality. He puts a finger in the eye of many young people’s seeming reluctance to stick with something regardless of success on take one. Rather, as O’Keefe brilliantly demonstrates throughout Launch Your Career’s chapters, it’s all about learning exponentially from what works and what doesn’t. A failure today can lay part of the foundations for success tomorrow. It’s about being educated about being educated, O’Keefe writes. Understanding it’s about maintaining productivity, and proactivity, everyday - keeping one’s approach malleable to unforeseen circumstances.