A Long Stride: The Story of the World's No. 1 Scotch Whisky

by Nicholas Morgan

The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker – the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world’s No. 1 Scotch?

A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the world

336 pages, Kindle Edition

Published October 29, 2020

Reviews

[Juste · Rating 4 out of 5]

Brilliant interesting read! A must read for all whisky lovers. Overview not only about Johnnie Walker but about scotch industry in general. Learn a lot although numbers/figures was putting me to sleep a bit 😳

[Bikram Gujral · Rating 5 out of 5]

Quality, Differentiation and Perseverance to be the BEST !
Keep Walking....