Frame It Again: New Tools for Rational Decision-Making

by José Luis Bermúdez

Framing effects are everywhere. An estate tax looks very different to a death tax. Gun safety seems to be one thing and gun control another. Yet, the consensus from decision theorists, finance professionals, psychologists, and economists is that frame-dependence is completely irrational. This book challenges that view. Some of the toughest decisions we face are just clashes between different frames. It is perfectly rational to value the same thing differently in two different frames, even when the decision-maker knows that these are really two sides of the same coin. Frame It Again sheds new light on the structure of moral predicaments, the nature of self-control, and the rationality of co-operation. Framing is a powerful tool for redirecting public discussions about some of the most polarizing contemporary issues, such as gun control, abortion, and climate change. Learn effective problem-solving and decision-making to get the better of difficult dilemmas.

Genres: Psychology

340 pages, Kindle Edition

Published November 5, 2020

About the author

José Luis Bermúdez is Professor of Philosophy at Texas A&M University, where he previously served as Dean of the College of Liberal Arts and as Associate Provost for Strategic Planning. Before joining Texas A&M in 2010 he was Professor of Philosophy, Director of the Center for Programs in Arts and Sciences, and Director of the Philosophy-Neuroscience-Psychology Program at Washington University in St. Louis.

Dr. Bermúdez has more than 100 publications, including five single-author books and six edited volumes. His research interests are interdisciplinary in nature at the intersection of philosophy, psychology, and neuroscience. His first book, The Paradox of Self-Consciousness (MIT Press, 1998) analyzed the nature of self-awareness. Thinking without Words (Oxford UP, 2003) offered a model for thinking about the cognitive achievements and abilities of prelinguistic infants an nonlinguistiuc humans. Decision Theory and Rationality (Oxford UP, 2009) explores tensions in how the concept of rationality is defined and formalized in different academic disciplines. The second edition of his textbook Cognitive Science: An Introduction to the Science of the Mind was published by Cambridge University Press in March 2014. He is the editor of the New Problems in Philosophy book series, published by Routledge. Dr Bermudez is currently completing a book on the first person in language and thought, in addition to papers in the philosophy of mind and the theory of rationality.