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Robin Li & Baidu: A Business and Life Biography

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China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. In 2000, Robin (Yanhong) Li founded Baidu, and turned the company into the largest Chinese search engine (with over 80% market share by search query) and the world’s second largest search engine. In 2005, Baidu completed its IPO on NASDAQ, and in 2007 became the first Chinese company to be included in the NASDAQ-100 Index. This book is the story of the rise of Robin Li and Baidu, which is integral to the story of China’s vast internet economy.

256 pages, Paperback

Published May 22, 2021

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Guo Hongwen

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Displaying 1 of 1 review
Profile Image for Vũ Phạm.
175 reviews4 followers
May 6, 2025
Not an interesting book. All events lack depth. Easy to read and only praises Robin Lee.

Did not meet my expectations for my own questions about curiosities:

How was Google and Yahoo defeated in China?
How to identify the fundamental competitive advantages in building a search engine?
Although the author mentions the issue of presentation - the culture of using words and how Chinese people understand, search, and want to express their language. But not deep enough.
What are the reasons why Google, after releasing 2 versions of simplified + traditional Chinese search in China and hiring the best local people, still couldn't do better than Baidu?
..... Still looking for answers!

The changes in the concept of asset value have changed dramatically over the past few decades.
Why did Warren Buffett once express regret for missing Google? Why did Li Lu focus his assets on Google? Why has Baidu been struggling with its go-global vision for more than a decade? So what about the next decade?....
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