Being Gary Fisher and The Bicycle Revolution

by Gary Fisher, Guy Kesteven

"My story is about discovering how you can do things differently. I don't want to be known for what I did. I'll be a winner when people say: 'Wow, you inspired me!'" Meet Gary Fisher. The maverick kid bike racer who cycled straight into the Acid Test scene and lit up the Grateful Dead gigs, the relentless tinkerer who transformed an industry and sold mountain biking to the world and the visionary who's still working flat-out every day to prove that bikes are the answer to healthier, happier future for everyone. A collaboration with cycling writer Guy Kesteven, Being Gary Fisher and the Bicycle Revolution is an autobiography of sorts. It's also a mind-blowing trip of ingenious innovation, dogged determination and boundless energy. Get caught up in Gary's crazy tales and his lifelong mission to invite everyone to the greatest dance on earth. (Back Cover)

240 pages, Hardcover

Published January 1, 2020

Reviews

[Zachary Kjellberg · Rating 5 out of 5]

I had always heard of Gary Fisher mentioned for his impact on mountain biking, plus his loud persona, but I questioned how much I'd appreciate this book since I do not mountain bike. I was surprised how much this book dramatically changed my impression of him, well justifying why he is respected for his contributions, well beyond mountain biking.

The book started off in an unusual slow way with his family heritage, and then delved into the experimental music scene in the 60s. This challenged me a little as I was questioning if this book was for me until it started into the really interesting history of creating mountain bikes which led into the complicated cycling business industry. The book finishes highlighting the benefits of investing into cycling and public transit, while highlights a healthy mindset on how to make cycling friendly and enjoyable for all.

The book was far more diverse than I expected and was really enjoyable with the balanced insightful approach. I will definitely recommend it to other cyclists.

[Luca Dell'Oca · Rating 5 out of 5]

Un'eccezionale autobiografia che ci racconta tutta la storia e i pensieri di uno dei personaggi che più hanno influenzato la storia della mountain bike, dalla sua nascita fino ai giorni nostri. Una persona che a oltre settant'anni di età non vuole saperne di smettere di pedalare, e di girare il mondo per convincere tutti che la bici è "l'invenzione più divertente di sempre". Gary non si ferma solo all'aspetto tecnico, anzi, è un vulcano di idee commerciali, di marketing, perfino sociali, perchè vede che la bici più essere uno strumento (se non LO strumento) per un mondo che si muove con più calma, senza inquinamento, con la gente che si connette con gli altri.

[Scott · Rating 4 out of 5]

Trippy man..A rollicking good time travelling back through the evolution of the mountain bike and my youth just getting into biking in the mid 80's. Heavy on the "heavy" psychedelic imagery but it includes some great vintage photos. He has some great candid insights into what became a huge industry and the sales to TREK bikes. I filed it under "Sales" in my book shelf as it talks business but more importantly how awesome bike are as a tool to chance the world and people's lives. #gobybike

Find it here: https://www.trekbikes.com/us/en_US/eq...