The Business Survival Kit: How to get ahead without losing out on love, life and happiness

by Byron Cole, Bianca Miller-Cole

Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way? In The Business Survival Kit , serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life. You will learn how to cope with stress, anxiety and uncertainty; build your confidence and tackle impostor syndrome; maintain a healthy work/life balance; build strong networks; nurture your personal relationships; and stay motivated (even when faced with failure). With straight-talking advice and insights from leading experts, The Business Survival Kit will give you the advice and emotional support you need at every stage of starting and maintaining a business, and rigorously prepare you for everything that is to come.

256 pages, Paperback

Published September 23, 2021

Reviews

[Holly Smith · Rating 2 out of 5]

You know those vapid LinkedIn posts that are all fluff and no deeper meaning? Imagine that, but for 236 pages.

There is absolutely nothing about the nitty gritty of running a business in here. It’s incredibly simplistic advice about writing targets on paper, getting a mentor and using social media. The only useful parts were the ones taken from other authors or popular business tropes.

I could only recommend this book for someone who has no real experience of how a business works, but wants to start one anyway. Preferably someone who enjoys toxic positivity instagram posts in a “live love laugh” font.

For everyone else, subscribe to HBR and read some books by venture capitalists.