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How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process
Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.
142 pages, Paperback
Published December 15, 2020
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Displaying 1 of 1 review
September 30, 2022
A simple, quick, and 'inspiring' book for budding account planners.
Loved the simplicity with which this book is written. I have been a strategist-cum-copywriter for over 8 years and recently started working more on creative briefs and tried multiple creative brief templates, but to no true benefit. After reading this, I wouldn't say I've learnt of some huge pathbreaking insight, but I could catch the smaller nuances that my creative briefs were missing.
It's a must read for account planners and strategists.
Loved the simplicity with which this book is written. I have been a strategist-cum-copywriter for over 8 years and recently started working more on creative briefs and tried multiple creative brief templates, but to no true benefit. After reading this, I wouldn't say I've learnt of some huge pathbreaking insight, but I could catch the smaller nuances that my creative briefs were missing.
It's a must read for account planners and strategists.
Displaying 1 of 1 review