The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World

by Jin Kang Moller

Simplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is "to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple". Today, as technology becomes more complex than we can process, how do we hold on to that precious thread of simplicity? How do we design products and systems that are human-centred? How do we put innovation back in our own hands, even as we drive radical digital transformation?The Simplicity Playbook for Innovators shows the way. It introduces five strategic shifts that will transform the way you look at your business - from customer research to product/service development. In each strategic shift, you will find a wealth of practical tools that have been applied and tested, particularly in legacy companies dealing with complex processes and systems.When we focus on simplicity instead of innovation-for-the-sake-of-innovation, customers love the experience. With this illuminating step-by-step guide, you will rediscover how to focus on what really matters for your business, and learn the methods to create experiences that win customers' hearts

Genres: Design

375 pages, Kindle Edition

Published August 15, 2020

Reviews

[Lee Sze · Rating 5 out of 5]

Simply insightful and packed with a punch

As someone trained in busines analytics, I find it hard to explain why data behaves in a certain way sometimes. In my pursuit to dig deeper, I've looked towards the field of design thinking scouring through workshops, classes and countless books.

There are a few types of books that address my need but this one meets it in all different aspects. You see, some books are all theory, some just all practical methods but this book meets you at the right balance. Not only that, it leads you gently into the "why" with all the context.

What do I love about it? The author has definitely translated her methods into the making of this book. It cannot get any more convincing than this; seeing it being breathed into the book. I literally felt the author walk her talk. Living in this part of the world where OCBC is, I can see why this particular bank has stood out.

This book has shown me that design is not just about how it looks but a work of art built with context, constraints and simplicity as its main purpose. Design is something you can never copy blindly.

If you're on a journey to find out more about the world of human-centered design, this book will be just the right one for you!

[Henry Suryawirawan · Rating 5 out of 5]

I saw this book while browsing a local bookstore, and the book stood out because of its cover and shape. Flipping through few pages was enough for me to buy the book to learn more about simplicity. Jin Kang does a great job in explaining her view of simplicity and why it is an important attribute to pursue, arguably much more important than any other attributes that are commonly understood by people. I love the idea that pursuing simplicity equals to innovation, and results in a lovable product & experiences that are quite rare in this modern complicated world. She draws a lot of her explanation in the book from her real case examples, which were successful case studies worth to study further. The book is fun to read, easy on the eye, and definitely a lovable book!

[Kate Whalen · Rating 5 out of 5]

My CX bible. Highly recommend if you work in CX, HCD, UX, or any type of research/design role.

[Elma · Rating 5 out of 5]

Such a good read! Highly recommended!