What do you think?
Rate this book
Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales
The world is too noisy to pump out generic content.
Content Mapping shows you how to turn your content into your greatest competitive advantage.
In this book, you’ll
How to map content to the intent of your potential buyers and get them to say "yes"How to increase your revenue by using relevant, personalized contentHow to transform your marketing by customizing the flow and sequence of your contentHow to create a framework for repeatable, predictable marketing Key action items at the end of each chapter to help you practice what you learnIn today’s crowded marketplace, Content Mapping helps you rise above the noise—not by raising the volume, but by raising the value of your content.
Content Mapping shows you how to turn your content into your greatest competitive advantage.
In this book, you’ll
How to map content to the intent of your potential buyers and get them to say "yes"How to increase your revenue by using relevant, personalized contentHow to transform your marketing by customizing the flow and sequence of your contentHow to create a framework for repeatable, predictable marketing Key action items at the end of each chapter to help you practice what you learnIn today’s crowded marketplace, Content Mapping helps you rise above the noise—not by raising the volume, but by raising the value of your content.
- GenresBusiness
115 pages, Kindle Edition
Published December 29, 2020
44 people are currently reading
34 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
January 23, 2021
Herny Adaso's gift for connection-forming marketing shines through before he's imparted his first lesson. Unlike many marketing books, Content Mapping is both enjoyable and insightful. But most importantly, it's actionable.
Whether you're starting the content marketing process from scratch or you're ready to reevaluate your approach to content, Content Mapping will set you in a smart direction.
The processes and strategies are laid out clearly, efficiently and at a cadence that makes them easy to put into practice.
Best of all, the lessons here are timeless. Rather than hyperfocusing on trends, Adaso expounds and refines on successful practices that have driven successful marketing for decades, recontextualizing them specifically for the content creation process.
As if that's not enough, it's a breezy read. Adaso packs a career's worth of insight in under 100 pages and has fun doing it.
Whether you're starting the content marketing process from scratch or you're ready to reevaluate your approach to content, Content Mapping will set you in a smart direction.
The processes and strategies are laid out clearly, efficiently and at a cadence that makes them easy to put into practice.
Best of all, the lessons here are timeless. Rather than hyperfocusing on trends, Adaso expounds and refines on successful practices that have driven successful marketing for decades, recontextualizing them specifically for the content creation process.
As if that's not enough, it's a breezy read. Adaso packs a career's worth of insight in under 100 pages and has fun doing it.
January 18, 2024
Road Map
I have read many books on content marketing, but this is the first one that have given me clear actionable steps to help me achieve my goals.
Anyone who needs to educate themselves on content mapping should definitely read this book at least twice. Once to understand the information, and second to execute the steps.
Great information.
I have read many books on content marketing, but this is the first one that have given me clear actionable steps to help me achieve my goals.
Anyone who needs to educate themselves on content mapping should definitely read this book at least twice. Once to understand the information, and second to execute the steps.
Great information.
September 28, 2021
Short of knowledge
3 stars for title of this book and some ideas to highlight (which we've already seen somewhere). There is nothing new here.
3 stars for title of this book and some ideas to highlight (which we've already seen somewhere). There is nothing new here.
Displaying 1 - 3 of 3 reviews