Marketing

by Dhruv Grewal, Michael Levy

Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The seventh edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile students and instructors.

Genres: Nonfiction, Business, Academic, Textbooks

704 pages, Paperback

Published January 16, 2019

Reviews

[C.B. Cook · Rating 4 out of 5]

Very helpful! Not bad for a textbook, and I learned a lot.

[Goravbhalla]

ggg

[Kim Siever · Rating 2 out of 5]

Pretty dry. Put me to sleep several times. Informative though.

[Mari · Rating 4 out of 5]

Well written and explains marketing concepts nicely. A little too wordy and repetitive though.