Typographica

by Rick Poynor

The magazine Typographica--brainchild of founder, editor, designer, and renowned typographer Herbert Spencer--had a brief life, a total of 32 issues published over nineteen years. But its influence stretched--and stretches--far beyond its modest distribution and print runs of the time. Indeed, for many graphic designers, Typographica is something of an obsession, to be collected if and when found, savored, and poured over for designs and techniques not seen since.Remarkably, Spencer never intended to turn a profit, so no expenses were spared in the making of the magazine. Different papers, letterpress, tip-ins, and more were all employed in the presentation of an eclectic range of subject Braille, locomotive lettering, sex and typography, typewriter faces, street lettering, matches, and avant-garde poetry all found their way into the magazine.Rick Poynor, founding editor of Eye, recreates the excitement of Typographica in this carefully researched, accessibly written, and beautifully illustrated book that pays tribute to the man and the magazine that changed the course of graphic design.

Genres: Design

144 pages, Hardcover

Published September 1, 2001

About the author

Rick Poynor is a British writer on design, graphic design, typography and visual culture. He began as a general visual arts journalist, working on Blueprint magazine in London. After founding Eye magazine, which he edited from 1990 to 1997, he focused increasingly on visual communication. He is writer-at-large and columnist of Eye, and a contributing editor and columnist of Print (magazine).

In 1999, Poynor was a co-ordinator of the First Things First 2000 manifesto initiated by Adbusters. In 2003, he co-founded Design Observer, a weblog for design writing and discussion, with William Drenttel, Jessica Helfand and Michael Bierut. He wrote for the site until 2005. He was a visiting professor at the Royal College of Art, London from 1994 to 1999 and returned to the RCA in 2006 as a research fellow. He has also taught at the Jan van Eyck Academy in Maastricht. In 2004, Poynor curated the exhibition Communicate: Independent British Graphic Design since the Sixties at the Barbican Art Gallery in London. The exhibition subsequently travelled to four venues in China and to Zurich.

Poynor's writing encompasses both cultural criticism and design history and his books break down into three categories. He has written several monographs about significant British figures in the arts and design: Brian Eno (musician), Nigel Coates (architect) and Vaughan Oliver and Herbert Spencer (graphic designers). Other books document and analyse general movements in graphic design and typography. Among these are Typography Now, the first international survey of the digital typography of the late 1980s and early 1990s, and No More Rules, a critical study of graphic design and postmodernism. Poynor has also published three essay collections, Design Without Boundaries, Obey the Giant and Designing Pornotopia, which explore the cultural implications of visual communication, including advertising, photography, branding, graphic design and retail design.

Poynor was a prominent interviewee in the 2007 documentary film Helvetica.