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THE ZERO IN FORMULA: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation

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BUILD A BRAND CUSTOMERS CRAVE AND A COMPANY PEOPLE ARE PASSIONATE TO WORK FOR!

"Geelen has found the secret to building a company that lasts and thrives in the future…This is the textbook that I wish I had when I started in the industry. It would have saved me years of experimentation, failures, and discovery." - Jesse Cole, Owner, Savannah Bananas

In The Zero In Formula , author and successful entrepreneur Dennis Geelen draws on over 20 years of consulting for cutting-edge companies and industry leaders to offer CEOs and small business owners like you a revolutionary new formula that businesses in any sector can utilize for explosive small business startups and long-term, sustainable growth.

As a recognized expert in customer experience practices and corporate innovation, Geelen is uniquely positioned to teach you how to apply his innovative CCI framework to any business, anywhere in the world, to meld creative customer-centric principles with disruptive thinking and innovation practices to create industry-changing companies that thrive in today’s business world of social and economic change.

In this time-tested and powerful business management book, you will
Whether your business is just starting out and looking for a blueprint to follow over time, or your organization is an existing business, and you realize you need to make some corrections and get back on a better course, The Zero In Formula will provide you the tools and motivation that you need to make that happen today.

"Dennis' guide is a must-read for entrepreneurs who want to create an innovative business that customers love. He provides excellent examples and stories that will inspire you to take your business to the next level." - Carlos Oliveira, CEO of adaptiveX
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222 pages, Paperback

Published September 13, 2020

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17 people want to read

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Profile Image for Richard Russell.
6 reviews3 followers
December 5, 2020
Worth a read, packed with practical advice

Dennis takes a lot of great leadership and management practices and puts them into a simple framework for any business leader to use. His engaging and clear writing style makes it easy to read, and his anecdotes about local businesses make it all very relatable.
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