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Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.
The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.
This book will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead
Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.
The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.
This book will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead
Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.
438 pages, Kindle Edition
First published February 1, 2009
111 people are currently reading
898 people want to read
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Displaying 1 - 30 of 42 reviews
September 26, 2014
This is a hefty book that can never be truly up-to-date. No book can be. The world of digital marketing is changing and being developed at a seemingly breakneck speed and the author, aided by many contributors who work within the industry, attempt to provide the reader with a great helicopter view of what has happened, what is happening and what might happen.
Thirteen chapters take you on a fairly deep, involved tour of the digital marketing world, touching on matters such as mobile marketing, consumer engagement, social media, affiliate marketing and strategy formulation. A crystal ball has also been taken into play to provide ten predictions as to what the future might offer.
In some ways this book feels disjointed and lacking a common voice. It might take a bit of time to get along with if you consider it as an item you read sequentially. After a period of reflection it feels that you probably will get more out of it by dipping in and out as required, consulting a chapter at a time.
Fortunately this book is very competitively-priced, adding to the general feeling that you only need to find a few nuggets of great information to get your money's worth. Sure, you could spend a lot of time online and get a lot of this stuff for free, but here is a great, curated collection of thoughts, ideas, concepts, strategies and information. A great, very detailed index at the end really lets you dive in, elevating this from just a how-to guide to a possible indispensable reference. A similarly comprehensive glossary can be a Godsend when you are suffering from jargon overload.
For those who are closely involved in the industry this book won't be necessarily teaching you new things, even though you may benefit from much of the information. For a more generalist or newcomer to the industry it can be a very credible, powerful teacher. Annoyances certainly exist but they do tend to pale into insignificance when you look at the bigger picture. It is a book that you might warm to. You will either love it or just be neutral towards it, predominantly on style grounds and its "look and feel". The potential end results can justify any perceived extra effort.
Understanding Digital Marketing (3rd edition), by Damian Ryan and published by Kogan Page. ISBN 9780749471026, 432 pages. YYYY.
Thirteen chapters take you on a fairly deep, involved tour of the digital marketing world, touching on matters such as mobile marketing, consumer engagement, social media, affiliate marketing and strategy formulation. A crystal ball has also been taken into play to provide ten predictions as to what the future might offer.
In some ways this book feels disjointed and lacking a common voice. It might take a bit of time to get along with if you consider it as an item you read sequentially. After a period of reflection it feels that you probably will get more out of it by dipping in and out as required, consulting a chapter at a time.
Fortunately this book is very competitively-priced, adding to the general feeling that you only need to find a few nuggets of great information to get your money's worth. Sure, you could spend a lot of time online and get a lot of this stuff for free, but here is a great, curated collection of thoughts, ideas, concepts, strategies and information. A great, very detailed index at the end really lets you dive in, elevating this from just a how-to guide to a possible indispensable reference. A similarly comprehensive glossary can be a Godsend when you are suffering from jargon overload.
For those who are closely involved in the industry this book won't be necessarily teaching you new things, even though you may benefit from much of the information. For a more generalist or newcomer to the industry it can be a very credible, powerful teacher. Annoyances certainly exist but they do tend to pale into insignificance when you look at the bigger picture. It is a book that you might warm to. You will either love it or just be neutral towards it, predominantly on style grounds and its "look and feel". The potential end results can justify any perceived extra effort.
Understanding Digital Marketing (3rd edition), by Damian Ryan and published by Kogan Page. ISBN 9780749471026, 432 pages. YYYY.
July 25, 2014
This 3rd edition offers an update to the original and remains a good general introduction to the topic, probably suitable as one among many texts for an introductory advertising/PR course. It also functions as a fairly good reference text, given the comprehensive index. Newcomers to the topic will find it educational. I’m not a newcomer and found it tedious and repetitive.
On a more personal level: after reading this book, I put a sign on my desk that reads “NEVER read Introductions to Non-fiction!” Like the introduction to this book, they invariably read like an extended Executive Summary which should have been cut even to fulfill its purpose of making it unnecessary for the busy executive to actually read an entire report.
For a general audience or college audience, a good introduction should NOT discuss the book’s general structure or the contents of each section or chapter – a good Table of Contents will take care of that without insulting the reader – and it should NOT describe the book’s conclusion(s). The Introduction should, instead, (1) briefly state the book’s subject, purpose, and why it is important, (2) briefly state how it came to be – who/what inspired it, and (3) briefly thank important contributors; and these things all together should make the reader want to read the book to discover what it holds.
On a more personal level: after reading this book, I put a sign on my desk that reads “NEVER read Introductions to Non-fiction!” Like the introduction to this book, they invariably read like an extended Executive Summary which should have been cut even to fulfill its purpose of making it unnecessary for the busy executive to actually read an entire report.
For a general audience or college audience, a good introduction should NOT discuss the book’s general structure or the contents of each section or chapter – a good Table of Contents will take care of that without insulting the reader – and it should NOT describe the book’s conclusion(s). The Introduction should, instead, (1) briefly state the book’s subject, purpose, and why it is important, (2) briefly state how it came to be – who/what inspired it, and (3) briefly thank important contributors; and these things all together should make the reader want to read the book to discover what it holds.
July 13, 2019
(The English review is placed beneath Russian one)
Увесистая четырёхсот страничная книга призванная охватить все аспекты онлайнового или digital маркетинга. Честно сказать, все предыдущие книги (за исключением книги Маркетинг 4.0) по маркетингу/бизнесу в онлайн пространстве не произвели на меня хоть какого-то впечатления. Поэтому не понятно, на что собственно я рассчитывал. В общем, и эта книга меня не впечатлила. Размер – да, но содержание – определённо нет.
Во-первых, не понятно для кого предназначена данная книга. Информация настолько базовая, что она может заинтересовать только тех, кто только что открыл для себя Интернет, кто вообще не знает, что и как, и даже как выглядит он при ближайшем увеличении. Если учесть, что книга априори ориентирована – в самом широком смысле – на тех, кто занимается или собирается заниматься бизнесом в интернете, то, как можно не понять, что такие люди не могли всё это время жить на необитаемом острове или в какой-то пещере или в любом другом месте, где не существует интернета. Т.е. даже если человек не занимался бизнесом в онлайн, он всё равно многое уже знает только от того, что исследует интернет пространство, взаимодействует с различными сайтами (развлекательными ли, образовательными ли, новостными ли). Автор же преподносит информацию так, как будто это ребёнок который только что пошёл в школу.
Во-вторых, очень и очень много воды. Автор начинает аж с древнейших времён с прицелом объяснить, что реклама существовала ещё в Древнем Риме (или Древней Греции). И потом через века в наши дни и Интернет. Это определённо ненужная информация, которая только сбивает с намеченной цели. Да и тема эта, совершенно другая.
В-третьих, из-за того, что автор решил охватить вообще всё, получилось, что книга и слишком банальная и слишком техническая. К примеру, автор пишет о хостах, как выбирать их и так далее. Зачем это человеку, который не является программистом? Ну, я могу предположить, что кому-то важна техническая сторона вопроса и как выбрать хост, является для него важным. Однако определённо, не для всех. И тут я возвращаюсь к тому, о чём писал выше. Автор, включив в книгу всевозможные темы с целью написать книгу для всех категорий людей, написал, на самом деле, книгу ни для кого. Потому что если человеку потребуются именно что технические вопросы по созданию сайта, он обратиться к специализированной литературе, которая более подробно рассматривает этот конкретный вопрос и которая не отвлекается на другие темы. Данная же книга предлагает широкий выбор тем, но описывает их довольно поверхностно, таким образом, книгу можно заменить простой специализированной статьёй из интернета. Я уж молчу про то, что темы типа: сайт должен быть ясным и чётким, удобным в использовании, не перегружённым деталями и с хорошим дизайном – повторяется чуть ли не в каждой соответствующей книге. Да тут даже книги или статьи ненужно, тут достаточно здравого смысла. Поэтому здравый смысл + бенчмаркинг, в совокупности могут заменить 80% подобной литературы по digital маркетингу, а может даже и все 98%.
Four hundred-page book designed to cover all aspects of online or digital marketing. To be honest, all previous books (except for Marketing 4.0) on marketing/business in online space did not make any impression on me. Therefore, it is not clear what I actually expected. In general, this book did not impress me. The size is yes, but the content is definitely not.
Firstly, it is not clear for whom this book is intended. The information is so basic that it can only interest those who have just discovered the Internet, who do not know "what" and "how Taking into account that the book is oriented - in the widest meaning - at those who are engaged or going to be engaged in business in the Internet, how it is possible not to understand that such people could not live all this time on a desert island or in some cave or in any other place where there is no Internet. That is, even if a person was not engaged in business online, he still knows a lot of things only from the fact that he explores the Internet space, interacts with various sites (entertainment, educational, news, etc.). The author presents the information as if it were a child who has just gone to school.
Secondly, there is a lot of water. The author begins with the most ancient times with a view to explain that advertising existed in ancient Rome (or Ancient Greece). And then through the centuries in our days and the Internet. This is definitely unnecessary information, which only knocks off the intended purposes. And this theme, absolutely inappropriate.
Thirdly, because the author decided to cover everything at all, it turned out that the book is too banal and too technical at the same time. For example, the author writes about host, how to choose them and so on. Why would a person who is not a programmer want to do that? Well, I can assume that somebody cares about the technical side of the question and how to choose a host is important to them. But definitely not for everyone. And here I come back to what I wrote above. The author, having included all sorts of topics in the book in order to write a book for all categories of people, actually wrote the book for nobody. Because if a person needs technical questions to create a site, he will turn to specialized literature, which examines this particular issue in more detail and which is not distracted by other topics. The same book offers a wide range of topics, but describes them rather superficially, so the book can be replaced by a simple specialized article from the Internet. I am not talking about the fact that the themes such as: the site should be clear and precise, easy to use, not overloaded with details and with a good design - repeated in almost every relevant book. There is even no need for books or articles, there is enough common sense. Therefore, common sense + benchmarking in the aggregate can replace 80% of such literature on digital marketing, and maybe even all 98%
Увесистая четырёхсот страничная книга призванная охватить все аспекты онлайнового или digital маркетинга. Честно сказать, все предыдущие книги (за исключением книги Маркетинг 4.0) по маркетингу/бизнесу в онлайн пространстве не произвели на меня хоть какого-то впечатления. Поэтому не понятно, на что собственно я рассчитывал. В общем, и эта книга меня не впечатлила. Размер – да, но содержание – определённо нет.
Во-первых, не понятно для кого предназначена данная книга. Информация настолько базовая, что она может заинтересовать только тех, кто только что открыл для себя Интернет, кто вообще не знает, что и как, и даже как выглядит он при ближайшем увеличении. Если учесть, что книга априори ориентирована – в самом широком смысле – на тех, кто занимается или собирается заниматься бизнесом в интернете, то, как можно не понять, что такие люди не могли всё это время жить на необитаемом острове или в какой-то пещере или в любом другом месте, где не существует интернета. Т.е. даже если человек не занимался бизнесом в онлайн, он всё равно многое уже знает только от того, что исследует интернет пространство, взаимодействует с различными сайтами (развлекательными ли, образовательными ли, новостными ли). Автор же преподносит информацию так, как будто это ребёнок который только что пошёл в школу.
Во-вторых, очень и очень много воды. Автор начинает аж с древнейших времён с прицелом объяснить, что реклама существовала ещё в Древнем Риме (или Древней Греции). И потом через века в наши дни и Интернет. Это определённо ненужная информация, которая только сбивает с намеченной цели. Да и тема эта, совершенно другая.
В-третьих, из-за того, что автор решил охватить вообще всё, получилось, что книга и слишком банальная и слишком техническая. К примеру, автор пишет о хостах, как выбирать их и так далее. Зачем это человеку, который не является программистом? Ну, я могу предположить, что кому-то важна техническая сторона вопроса и как выбрать хост, является для него важным. Однако определённо, не для всех. И тут я возвращаюсь к тому, о чём писал выше. Автор, включив в книгу всевозможные темы с целью написать книгу для всех категорий людей, написал, на самом деле, книгу ни для кого. Потому что если человеку потребуются именно что технические вопросы по созданию сайта, он обратиться к специализированной литературе, которая более подробно рассматривает этот конкретный вопрос и которая не отвлекается на другие темы. Данная же книга предлагает широкий выбор тем, но описывает их довольно поверхностно, таким образом, книгу можно заменить простой специализированной статьёй из интернета. Я уж молчу про то, что темы типа: сайт должен быть ясным и чётким, удобным в использовании, не перегружённым деталями и с хорошим дизайном – повторяется чуть ли не в каждой соответствующей книге. Да тут даже книги или статьи ненужно, тут достаточно здравого смысла. Поэтому здравый смысл + бенчмаркинг, в совокупности могут заменить 80% подобной литературы по digital маркетингу, а может даже и все 98%.
Four hundred-page book designed to cover all aspects of online or digital marketing. To be honest, all previous books (except for Marketing 4.0) on marketing/business in online space did not make any impression on me. Therefore, it is not clear what I actually expected. In general, this book did not impress me. The size is yes, but the content is definitely not.
Firstly, it is not clear for whom this book is intended. The information is so basic that it can only interest those who have just discovered the Internet, who do not know "what" and "how Taking into account that the book is oriented - in the widest meaning - at those who are engaged or going to be engaged in business in the Internet, how it is possible not to understand that such people could not live all this time on a desert island or in some cave or in any other place where there is no Internet. That is, even if a person was not engaged in business online, he still knows a lot of things only from the fact that he explores the Internet space, interacts with various sites (entertainment, educational, news, etc.). The author presents the information as if it were a child who has just gone to school.
Secondly, there is a lot of water. The author begins with the most ancient times with a view to explain that advertising existed in ancient Rome (or Ancient Greece). And then through the centuries in our days and the Internet. This is definitely unnecessary information, which only knocks off the intended purposes. And this theme, absolutely inappropriate.
Thirdly, because the author decided to cover everything at all, it turned out that the book is too banal and too technical at the same time. For example, the author writes about host, how to choose them and so on. Why would a person who is not a programmer want to do that? Well, I can assume that somebody cares about the technical side of the question and how to choose a host is important to them. But definitely not for everyone. And here I come back to what I wrote above. The author, having included all sorts of topics in the book in order to write a book for all categories of people, actually wrote the book for nobody. Because if a person needs technical questions to create a site, he will turn to specialized literature, which examines this particular issue in more detail and which is not distracted by other topics. The same book offers a wide range of topics, but describes them rather superficially, so the book can be replaced by a simple specialized article from the Internet. I am not talking about the fact that the themes such as: the site should be clear and precise, easy to use, not overloaded with details and with a good design - repeated in almost every relevant book. There is even no need for books or articles, there is enough common sense. Therefore, common sense + benchmarking in the aggregate can replace 80% of such literature on digital marketing, and maybe even all 98%
April 22, 2015
The irony of reading a book about digital marketing wasn’t lost on me, even if it was an ebook borrowed from Netgalley.com for the low cost of an honest review although my review might be more of a honest, but bemused review.
This was well-written, certainly easy-to-follow, and I found myself wondering if some of this would actually work for everyone or just certain people. I think I had more questions than answers at the finish, but so much about digital marketing feels that way because despite case examples it all seems so far away. Maybe it’s like so many things, the logic and strategy is there, on the page, but implementing it, actually doing it, hands-on seems completely different.
I’d definitely recommend it, but read as many as possible to get different ideas and then go out there and try it on.
This was well-written, certainly easy-to-follow, and I found myself wondering if some of this would actually work for everyone or just certain people. I think I had more questions than answers at the finish, but so much about digital marketing feels that way because despite case examples it all seems so far away. Maybe it’s like so many things, the logic and strategy is there, on the page, but implementing it, actually doing it, hands-on seems completely different.
I’d definitely recommend it, but read as many as possible to get different ideas and then go out there and try it on.
May 19, 2016
I read this book as a further addendum to a digital marketing course I took, so really I read it as a course text book but I found it to be really engaging with good information, although with any book about the internet, some of the examples in the version that I read were a bit dated. Since the subject is constantly evolving, a book will never be as dynamic and up to date as the subject upon which it is written i.e. Digital Marketing; never the less this book is a great foundation for the subject itself. I particularly liked the case studies in each chapter and and the way the authors presented the information.
I highly recommend Understanding Digital Marketing.
I highly recommend Understanding Digital Marketing.
November 1, 2019
Needs updating to incorporate the new technologies that have come up since 2008 when the book written, but the principles are solid!
December 5, 2020
Regardless of the size of a business, it will probably need to consider digital marketing at some point. If you are part of a small business, or especially a business of one, you probably will have to do this yourself. Understanding Digital Marketing gives you a great start in planning and executing a marketing plan.
It covers a wide range of topics that you will encounter, such as creating a website, getting found through searches, and what to do on social media. The book serves as a roadmap to help you develop a workable plan, then keep it going. Whether you are just starting, or need to get out of a rut, this book can give you help.
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.
It covers a wide range of topics that you will encounter, such as creating a website, getting found through searches, and what to do on social media. The book serves as a roadmap to help you develop a workable plan, then keep it going. Whether you are just starting, or need to get out of a rut, this book can give you help.
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.
October 31, 2020
This book starts off with the first two words in the preface as "Donald Trump." My first reaction is that this book is going to be full of politics even though the title is understanding digital marketing. Based on the two beginning words most people will already know if they love or hate the book. For me, this book have a few tips for digital marketing but wasn't one of my favorite Marketing books.
Thanks to Kogan Page Lmtd and NetGalley for a copy to honestly review.
Thanks to Kogan Page Lmtd and NetGalley for a copy to honestly review.
November 22, 2020
The blurb of this book seemed like the perfect one of many Marketing books that will help clear all thing Marketing at an amateur level.
This book have a few tips for digital marketing but wasn't one of my favourite Marketing books.
I HAVE COME ACROSS BETTER AND INFORMATIVE BOOKS OUT THERE.
Left me with more conundrum than understanding.
Thankyou NetGalley and the publishers for sending me an e ARC in exchange for an honest review.
This book have a few tips for digital marketing but wasn't one of my favourite Marketing books.
I HAVE COME ACROSS BETTER AND INFORMATIVE BOOKS OUT THERE.
Left me with more conundrum than understanding.
Thankyou NetGalley and the publishers for sending me an e ARC in exchange for an honest review.
July 1, 2021
Understanding Digital Marketing has been around for five editions. Five!!! Damian Ryan has brought together a group of experts that will teach you everything you NEED to know about marketing in today's world. Because of CoVid 19 the business model and the way people interact with media has changed a lot. Gone are the old ways of reaching people. There are so many choices today. How can you reach the people who would love what you have? This book will be your marketing bible.
February 26, 2023
"Understanding Digital Marketing" by Damian Ryan is quite a comprehensive guide to the world of digital marketing. The book breaks down complex concepts into simple terms, making it easy to understnd and implement the suggested startegies. Overall, this is definitely a must-read for anyone looking to gain a deeper understanding of digital marketing, it's a great resource and I highly recommend it.
Rating 4 out of 5 stars
My thanks and apologies to Netaglley for the delayed feedback
Rating 4 out of 5 stars
My thanks and apologies to Netaglley for the delayed feedback
October 22, 2020
I needed to learn some new tricks in digital marketing but what I gained from this book was more. What started as getting the hang of digital communication, social networks and just how to create content and I have been revising my approach to marketing my ebooks online and it's great receiving feedback all thanks to what I learned herein.
Thanks netgalley for the eARC.
Thanks netgalley for the eARC.
August 10, 2019
VEry comprehensive book. Even tho most of the book's content was familiar to me I applaud the huge effort of the author to put it all together in one book. If your business needs to get a kickstart in digital marketing I can't think of any book better than this.
October 25, 2020
I found this book really interesting and useful, full of tips and tricks. It was a bit geeky in parts, but in the most part I understood it.
Thank you NetGalley for my complimentary copy in return for my honest review.
Thank you NetGalley for my complimentary copy in return for my honest review.
November 9, 2020
A thorough, well-organised, exceptionally researched, easily readable, and inspiring treasure trove of up-to-date information about digital marketing today. Would recommend to amateurs and experienced professionals alike.
May 8, 2022
Se agradase bastante el gran esfuerzo para escribir está guía que es muy completa. Recomiendo este libro para principiantes en el tema del marketing digital, sin duda se aprende bastante con su lectura, que por otra parte es amena y de un lenguaje fácil.
August 16, 2018
A topic that is never truly up to date. A great read and excellent chapter info to guide you through the different topics.
May 24, 2019
Highly recommend this book for professional development
March 3, 2020
The book gives the reader a through understanding of the Digital Marketing big picture but does not elaborate most of the time
Want to read
September 11, 2020Munirf60@hotmail.com
August 9, 2022
Bản dịch tiếng Việt: Tiếp thị số từ A đến Z.
Rất chi tiết với nhiều thông tin và case study, nhưng tiếc là đã có phần lỗi thời.
Một cuốn sách để ngày đọc từ 07.2021 mà mãi đến 08.2022 mới xong
Rất chi tiết với nhiều thông tin và case study, nhưng tiếc là đã có phần lỗi thời.
Một cuốn sách để ngày đọc từ 07.2021 mà mãi đến 08.2022 mới xong
July 20, 2024
Just awesome!!!
October 12, 2020
Clearly this is a book you need to pick up when you want a good introduction to the subject, and would like some good examples along with it.
I read this digital copy, but it has so many tips that I would recommend keeping a paperback and loads of post it's!
I read this digital copy, but it has so many tips that I would recommend keeping a paperback and loads of post it's!
October 3, 2020
I'd recommend this book of you are new to digital marketing. Then it will bring a lot of insights and relevant information in this industry. Definitely the book is well written and the information is well presented. As I am involved in this industry the book was a good recap of all the information. Riverside well and definitely nice overview of digital industry starting from the history on how to represent a company online with we, email, social media, digital marketing, etc.
September 27, 2020
Awesome and informative book! I'm still half way through but it has been pretty helpful so far. I'm a content creator and a blogger and I love reading about digital marketing. This book is mostly texts a few charts. I received a free digital copy of this book from NetGalley in exchange for my honest review
February 14, 2017
Digital marketing does not stand still and neither should the underlying marketing strategies that hopefully engage and attract the digital generation of those you want to be customers.
A book like this seeks to help the reader both understand digital marketing and develop some marketing strategies that work within the digital realm. Touching on matters such as social media, SEO, mobile marketing, affiliate marketing and customer engagement, the reader is given a good, basic grounding on the basics. Of course, for the more-experienced a lot of this may be unnecessary, yet in a rapidly changing, diverse and global world it may be possible that even the most-experienced has missed a particular activity, hint, tip or more. A quick perusal of the book, for them, may refresh parts of the brain that other books cannot reach!
Something must work for the author, with this book being now in its fourth edition. Certainly, it is an attractive, accessible and informative guide with a great affordable price tag to match. It is a massive book that surely will have something for everybody; its small chapters make it appear less daunting and let you dig deep into a specific issue or concern before possibly broadening your search for additional information elsewhere. The brief case studies also added welcome, external colour and knowledge to the mix.
What is there not to like? Even if you have enjoyed a previous edition, it may be worth taking a look at this as a lot can change in a very short time.
Understanding Digital Marketing, written by Damian Ryan and published by Kogan Page. ISBN 9780749478438. YYYYY
A book like this seeks to help the reader both understand digital marketing and develop some marketing strategies that work within the digital realm. Touching on matters such as social media, SEO, mobile marketing, affiliate marketing and customer engagement, the reader is given a good, basic grounding on the basics. Of course, for the more-experienced a lot of this may be unnecessary, yet in a rapidly changing, diverse and global world it may be possible that even the most-experienced has missed a particular activity, hint, tip or more. A quick perusal of the book, for them, may refresh parts of the brain that other books cannot reach!
Something must work for the author, with this book being now in its fourth edition. Certainly, it is an attractive, accessible and informative guide with a great affordable price tag to match. It is a massive book that surely will have something for everybody; its small chapters make it appear less daunting and let you dig deep into a specific issue or concern before possibly broadening your search for additional information elsewhere. The brief case studies also added welcome, external colour and knowledge to the mix.
What is there not to like? Even if you have enjoyed a previous edition, it may be worth taking a look at this as a lot can change in a very short time.
Understanding Digital Marketing, written by Damian Ryan and published by Kogan Page. ISBN 9780749478438. YYYYY
January 31, 2021
Digital marketing book celebrates 5 golden rings
https://michellelovatosbookreviews.wo...
Anything in its 5th edition must be good. Right?
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns, by Damian Ryan, is celebrating its five gold rings edition with its long-running title re-release.
Interesting point about this book: I got on Amazon to see the reader reviews of the past four editions, and I couldn’t find any.
Hmm. Digital marketing. No reviews. Digital marketing. No reviews.
Well, I guess some readers are far too busy to flood places like Amazon, Barnes and Noble, and Goodreads with reviews about Understanding Digital Marketing, because they are up to their ear lobes employing the vast collection of skills learned while reading its pages.
Okay, okay.
I did find a giant collection of publisher-presented positive reviews for this book. And that result could be because this book’s reviews were so valuable, the publisher moved all the good stuff from the depths of on-the-ground reader reviews, up closer to the title so interested buyers don’t have to scroll straight down to Hades itself, learn what other people think.
And just before I wrote this review, I finally arrived in online bookseller Hades myself and found the actual reader comments, which were of course, very good.
In reality, Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns is a book I want and need on my everyday shelf. It makes sense to have five editions of this obviously successful and steadfast title because the face of digital marketing changes every few hours. The skills needed to conquer this imperative facet of sales are critical and often determine success from failure in the digital world.
One thing I love about this book is its ability to find harmony between providing a subject overview, and diving deep into the oceanic subject with commanding confidence.
When I was done with Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns as an e-book, two things occurred: I had a path to developing my own future digital marketing platform, as well as the decisive assurance that I would buy this book in print to have on my shelves for reference – edition after edition.
ml@michellelovato.com BoutiqueBooks@hotmail.com
Happy are those who respect the Lord and obey him. You will enjoy what you work for, and you will be blessed with good things. Psalm 128: 1-2
https://michellelovatosbookreviews.wo...
Anything in its 5th edition must be good. Right?
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns, by Damian Ryan, is celebrating its five gold rings edition with its long-running title re-release.
Interesting point about this book: I got on Amazon to see the reader reviews of the past four editions, and I couldn’t find any.
Hmm. Digital marketing. No reviews. Digital marketing. No reviews.
Well, I guess some readers are far too busy to flood places like Amazon, Barnes and Noble, and Goodreads with reviews about Understanding Digital Marketing, because they are up to their ear lobes employing the vast collection of skills learned while reading its pages.
Okay, okay.
I did find a giant collection of publisher-presented positive reviews for this book. And that result could be because this book’s reviews were so valuable, the publisher moved all the good stuff from the depths of on-the-ground reader reviews, up closer to the title so interested buyers don’t have to scroll straight down to Hades itself, learn what other people think.
And just before I wrote this review, I finally arrived in online bookseller Hades myself and found the actual reader comments, which were of course, very good.
In reality, Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns is a book I want and need on my everyday shelf. It makes sense to have five editions of this obviously successful and steadfast title because the face of digital marketing changes every few hours. The skills needed to conquer this imperative facet of sales are critical and often determine success from failure in the digital world.
One thing I love about this book is its ability to find harmony between providing a subject overview, and diving deep into the oceanic subject with commanding confidence.
When I was done with Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns as an e-book, two things occurred: I had a path to developing my own future digital marketing platform, as well as the decisive assurance that I would buy this book in print to have on my shelves for reference – edition after edition.
ml@michellelovato.com BoutiqueBooks@hotmail.com
Happy are those who respect the Lord and obey him. You will enjoy what you work for, and you will be blessed with good things. Psalm 128: 1-2
June 26, 2014
When I started Understanding Digital Marketing by Damien Ryan I thought it was a text book. It has 399 pages and multiple editions. The Kindle edition was 15% in before I realized it’s a very long business book.
What makes Understanding Digital Marketing so long? It’s detailed and includes all digital marketing tools. I was surprised, but impressed by podcasts’ inclusion. This is definitely a book to teach you a lot. I was recommending it (with a caveat) before I was half-done reading it.
Who is Understanding Digital Marketing For?
In each review I decide to add structure to the flow, but then the book takes over. Once again, “Who’s it for” jumps to the start.
This a relatively junior book. It’s very tactical and even covers theories and models such as the 4Ps and a BCG grid. Both things I learned in my first semester of marketing at college. However, the information for a couple of tactics is out of date. I’ll touch on it more in the “not so good”, but … and I’m struggling here … it does need some knowledge to understand what’s current, inferring a mid-level marketer, or with at least a year or two of digital marketing experience.
The Good
The chapter on content. Really, I noted it twice. It’s practical, realistic, and includes a lot of mentions of engagement. The book is worth it for this chapter alone.
I also loved the detail. Sure, a marketer doesn’t really need to know the different web server options, but having an overview makes it easier talking with engineers. And marketers will be talking with engineers.
The case studies are also excellent. They are recent, and global.
The Not So Good
SEO. Really, that entire chapter is that bad. I don’t know Damien’s background, but whomever advised on that chapter is not an SEO expert. There have been two major Google algorithm updates in the last 18 months, and with the case studies being so recent, there’s no excuse for this chapter being at least two years old.
There are occasional other parts that are out-of-date too, thus the caveat. I recall hearing of videos in email as a hot topic last November, but it’s a no-no here.
Overall, this is a very useful book, and one I recommend as a starting point to digital marketing tools.
http://tapdancingspiders.com/2014/06/...
What makes Understanding Digital Marketing so long? It’s detailed and includes all digital marketing tools. I was surprised, but impressed by podcasts’ inclusion. This is definitely a book to teach you a lot. I was recommending it (with a caveat) before I was half-done reading it.
Who is Understanding Digital Marketing For?
In each review I decide to add structure to the flow, but then the book takes over. Once again, “Who’s it for” jumps to the start.
This a relatively junior book. It’s very tactical and even covers theories and models such as the 4Ps and a BCG grid. Both things I learned in my first semester of marketing at college. However, the information for a couple of tactics is out of date. I’ll touch on it more in the “not so good”, but … and I’m struggling here … it does need some knowledge to understand what’s current, inferring a mid-level marketer, or with at least a year or two of digital marketing experience.
The Good
The chapter on content. Really, I noted it twice. It’s practical, realistic, and includes a lot of mentions of engagement. The book is worth it for this chapter alone.
I also loved the detail. Sure, a marketer doesn’t really need to know the different web server options, but having an overview makes it easier talking with engineers. And marketers will be talking with engineers.
The case studies are also excellent. They are recent, and global.
The Not So Good
SEO. Really, that entire chapter is that bad. I don’t know Damien’s background, but whomever advised on that chapter is not an SEO expert. There have been two major Google algorithm updates in the last 18 months, and with the case studies being so recent, there’s no excuse for this chapter being at least two years old.
There are occasional other parts that are out-of-date too, thus the caveat. I recall hearing of videos in email as a hot topic last November, but it’s a no-no here.
Overall, this is a very useful book, and one I recommend as a starting point to digital marketing tools.
http://tapdancingspiders.com/2014/06/...
September 3, 2020
Birçoğu blog ve benzeri kitaplardan okuduğumuz bilgilerin toplanmış hali gibi. Ben bu tür yazıları çok okuduğum için belkide, bana yeni bir şey maalesef katmadı.
July 4, 2015
At the end the author calls out that this most recent edition of the book has 50% more words than the predecessor. And that is the problem.
Yes, it is very complex and very fast changing world of techniques, data, tools etc., and yes, it is well nigh impossible to make a solid and non-obsolete overview. But please try. For example the use of multiple contributors creates much unnecessary repetition and overlap. And characteristically the book is very poorly illustrated, while concurrently talking about short attention spans and the importance of infographics. The good news is that it is a handbook you can back to and find very actionable and detailed checklists and procedures for getting your digital marketing efforts under way.
For the next edition please remember:
"I have made this letter longer than usual,
because I lack the time to make it short"
-- Blaise Pascal, 'Letters Provinciales' (1657)
http://www.netrax.net/~rarebook/s9710...
Yes, it is very complex and very fast changing world of techniques, data, tools etc., and yes, it is well nigh impossible to make a solid and non-obsolete overview. But please try. For example the use of multiple contributors creates much unnecessary repetition and overlap. And characteristically the book is very poorly illustrated, while concurrently talking about short attention spans and the importance of infographics. The good news is that it is a handbook you can back to and find very actionable and detailed checklists and procedures for getting your digital marketing efforts under way.
For the next edition please remember:
"I have made this letter longer than usual,
because I lack the time to make it short"
-- Blaise Pascal, 'Letters Provinciales' (1657)
http://www.netrax.net/~rarebook/s9710...
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