The Unplugged Alpha

by Richard Cooper, Rollo Tomassi (Foreword)

Most men today are sent off into society with a broken belief system, which they use to make choices, that get them terrible results with life and women.
Men have been conditioned to be the quintessential "nice guy." They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.
This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make their sole focus of their lives.
The playbook to women and life has changed, but most men missed the memo.
Do you want to succeed, and level up in every area of your life?
If so, then this book - The importance of maximizing your looks, money, social status, and game. - Why it's essential to get genuine burning desire from a woman who wants to date you. - The top 20 red flags that you must vet women for a long term relationship. - How to become one of the top 20% of men that women swipe right for on online dating. - Why smart men avoid marriage. And much more.
This book exposes the comforting lies you've been told throughout your life for what they really are. Enabling you to become a truly authentic Alpha that chases excellence, and leads a successful passion-filled life.

Genres: Self Help, Relationships, Nonfiction, Personal Development, Psychology, Philosophy, Health

208 pages, Paperback

Published November 26, 2020

About the author

Librarian’s note: There is more than one author in the Goodreads database with this name.

Reviews

[Julia · Rating 3 out of 5]

Are there any other girls who read this book? 😆 interesting. Here is a girls perspective on the book...

Agreed with some things and not with others. Men do face a lot of problems, with divorce especially. The system is not always fair to men, and as a educator, I can tell you that children ABSOLUTELY need their fathers. Mothers and fathers of divorce need to rise up above their own pettiness for the sake of their children. Of course women want a man that contributes, has a job, is smart, and has a life.

The red flags make sense to me for the most part, but I think most women are at least a little feminist.

Best advice in the whole book? PUT ON THE CONDOM

But god, If you try to make a girl get a tattoo of your name, thats ridiculous. Some people just don't like tattoos.

Also, girls don't want to share you sexually with another girl. Saying "she'll be okay sharing you" that is the stupidest thing I've ever heard in my life. HORRIBLE ADVICE if you really like her. High quality women, with good self esteem, who care about you, don't share. Also, girls don't moan during sex to attract other guys 😆 maybe they're actually just having good sex.

I've never heard of a woman planning her divorce before she even got married. Some might, but most don't. If all of you want to think the worst of people, that's your choice, but it sounds like a miserable way to live to me.

I think this view is a little too linear, not every girl likes the same kind of guy, and that is just the truth 🤷 and not every girl likes the same things sexually either. Not every girl is the same, they just aren't. Saying she will break "all" her rules for an alpha, thats just not true. Maybe they'll break some rules, but girls have rules for a variety of reasons, a huge reason being to protect themselves physically or emotionally.

You will get much further respecting a girls boundaries, than trying to break them. Respecting boundaries gets you trust. Don't make her say no twice, you lose both her respect and her trust.

Also...27 is a party age?? Maybe I'll do a 180 at 27 😆

Heres what I think: Love is a choice, not just a feeling. You need to choose to love someone, using your actions. Make the choice to love, and find someone who also takes that choice seriously.

[TJ · Rating 1 out of 5]

Just seems like a bitter man that was hurt. He is obviously uneducated, as the writing is sub par. The advice seems like a highly insecure person making up for it through material possessions and bitter opinions. I think this man needs some love in his heart. May God bless you.

[Daniel Brooks · Rating 2 out of 5]

I tried to keep an open mind and take what was being offered here at face value, as an important perspective in a balanced worldview. But I have to conclude that views expressed in this book is simply more weaponized opinions, fodder for the culture war. One way this war is waged is to selecting facts to fit a preconceived worldview. When Cooper says he doesn't have a bunch of letters behind his name to show his academic bona fides, that raised an important disclaimer that should be in bold letters: *These views are the author's truths, not The Truth*.

In the vein of 'no bullshit truths' that the author claims to be the holder of, I have to offer my own: the author hasn't really made peace with the way he was mistreated by women in the past. His words, eloquent and mostly anchored in fact, are indicative of someone who's too intelligent to realize that he's being an asshole. That isn't an indictment of the manosphere or some of the points he's making. Lots of radfems are like this as well. But when I try to put myself in the position of someone who believes what's being laid out here, all I come up with is a feeling of being deeply hurt by the nature of humanity in general and by women in particular. It's not fair for anyone to be treated like that by people in positions of power, no matter what their gender or identity is.

But this stuff only serves to make matters worse.

[Alexander Mooij · Rating 1 out of 5]

Interesting premise about the imbalance in genders in marriage and parental law, but other than that it's a high bullshit guide to becoming an incredible ass of a man. Sorry Richard.

[Gino · Rating 2 out of 5]

Look, there are some valuable tips and mentions in here and I'm convinced Mr Cooper comes from an authentic place to help people. But his perspective, in my estimation is a bit scattered and formed by his own experiences and that of others. He looks at relationships and the game of attraction through the lens of biology and damaged men in a rigged system. He proposes being against a victim mindset but more often than not explains how men are set in a game rigged against them. Whilst that may be true that's of course not the whole story. Besides there are more countries than the USA and Canada.

In conclusion, if you've never heard of redpilling or are completely new to dating and the weird actions women undertake this book might shed some light and definitely help you get a firmer grip on reality. Though, I don't agree this is all there is to it. Men and women aren't slaves to their biological urges and proclivities. We all have a choice and a new tomorrow.

Just be wise about it.

[Nicole✨ · Rating 1 out of 5]

This book is ridiculous. 90% of what he’s talking about applies to BOTH men and women. This guy has clearly had some bad experiences with women but he assumes all women are like this and makes it into this big game. Why does a male have to be the alpha? How about both being on the same level? I don’t like the macho and overly masculine vibe of this book - I think it’s sending men the wrong message, like it’s a bad thing for males to express their emotions and be vulnerable.

[Simon P · Rating 2 out of 5]

Wonderful satire. It's like Gob Bluth wrote this book after putting on his daddy's $5000 dollar suit. The way this guy lives on the most superficial plane possible, the way he hates women and distrusts them, the way his writing has been shaped by his previous relationships so that he thinks all women are callous wh*4es who will jump relationship as soon as somebody injecting *more* testosterone into their body comes along...it's comedy gold. And boy does this comic creation hate single moms! Single moms are basically on the scrap-heap aren't they Richard? More like rats than women? LOLLZZZ

Wait, it's not satire?

Oh lord.

Well worth reading for the giggles. It's a douchebag manual. And remember boys - everyone should aim to be a millionaire by the time they're 30 in something valuable and worthy like...uh...credit control.

Women are sl%&s, mic drop, I'm out

[Howsikan · Rating 5 out of 5]

Entrepreneurship is about managing risk. In the Unplugged Alpha, Rich Cooper brings his years of experience managing risk to the world of dating and relationships. Rather than checking out of the sexual market like men going their own way (MGTOW), Rich gives solid advice on how to be a man in the modern sexual marketplace.

The advice is clear-cut. Look for women who truly have a genuine burning desire for you. If they don't, why are you wasting your time being somebody's second choice? If she want's to escalate to a long term relationship, test her. Ask her to tattoo your name on her body. How does she respond? Tips like this in addition to a list of red flags and strategies for online dating among other things make this book extremely useful.

While the overwhelming majority of the book is about managing interactions with women, there are other important aspects. One part that I especially liked is the idea of having finite amount of "Fs" to give. If somebody cuts in front of you on the road, do you blow up in road rage or do you stay calm? Masculinity isn't wanton anger but focusing on what truly matters.

Rich's book is easy to read and a handy reference that all men should read so they can live their best lives.

[Alex · Rating 3 out of 5]

This book is ok, but there’s a few issues with it:

1. You can clearly see that the author is still hurt from his divorce. This influences his whole mindset, choice of words and logic. He is not coming from a neutral position.

2. He does not leave you with any guidance on how to establish a functioning family. He simply destroys every concept and pushes you to hop from relationship to relationship.

3. Very opinionated, not many scientific facts or real-life anecdotes.

All that being said I think men should read this book but I highly suggest you to keep in mind where the author is coming from.

[Clay · Rating 3 out of 5]

Richard Cooper is an interesting Youtube personality that has a lot of interesting takes on women and the purpose of men in general. There are a lot of "cold hard truths" to be found here and this alone will benefit a lot of people. Most of all it can make you a better partner.

When he talks about red flags in women, whether it is about their personality traits or first signs of your partner slowly losing respect for you, he speaks a lot of truth. Setting healthy boundaries and respecting yourself first and foremost can save you from a lot of pain and wasted years. He gives a lot of very good advice, the most important one being that it is healthier to stay within your frame and let your girlfriend or wife enter that frame instead of stepping into hers. It can easily be argued that both partners are happier this way.

With that being said, there are a lot of hardcore theories that I did not agree with. You cannot say that Cooper does not respect women, he is simply very honest in his evaluation. However you can definitely say that his past experiences have caused a lot of pain to him. These experiences have led him to believe that marriage is a mistake. He sees long term relationships as temporary and hence it is no surprise that Cooper does not give much advice how to keep a relationship healthy.

I can recommend this book to anybody, man or woman, because it talks about the dynamics between men and women in a very open and unapologetic way but do not treat this as gospel. Question everything but learn what you can.

[Петър Стойков · Rating 3 out of 5]

Ричард Купър е един от само двамата ред-пил ютюбъри, които следя. Занимава се главно с бизнес и да съветва мъжете относно отношенията им с жените и с живота му е нещо като хоби. Съответно и погледът му към проблемите е по-"бизнес": кратко и ясно, без излишни глупости.

Книгата му също е такава но, изненадващо, страда от това. Личи си, че човекът не е писател. Направил е нещо като амалгама на въпросите, по които най-често се изказва в клиповете си, но без особена подредба или обяснения.

Езикът му е тежък на жаргона, използван в ред-пил книгите и особено тия на Роло Томаси - което аз определям като голям минус. В книгата като цяло се обясняват обикновени концепции и очевидно е предназначена за хора, които не са подробно запознати с идеите на ред-пил. От къде тогава те ще знаят използваните термини и съкращения?

[A.J. Martinez · Rating 5 out of 5]

The cold hard truth for beta males

There are people who just cant accept reality and decide to live in a fantasy.
This book gives you no place to hide.
Richars cooper gives you the truth about ferminism, beta males, marriage, being a man, masculinity and how to become a better man in a western world that prefers women over men in so many cases.
Society demasculates men and puts women on a pedestal. The boys are left behind not knowing how to deal with modern day society and this is the perfect book to guide them

[Denisa · Rating 2 out of 5]

I see that I am not the only woman reading the book. 🙂

I was dissapointed to acertain that Rich thinks that the women are all the same. Always ready to cheat, to f*** the winner at the finish line and to take avantage of everything in general just because that is in their genes.

I was shocked by a few statements he made such as: "if she loves you, she tattooes your name on her body" or "she went for a very common breast augmentation after she gave birth to 2 kids". These 2 sentences here say a lot about your social circle, Rich, and about the people you let yourself surrounded by.

Some people dont like tattooes. I have 2 kids, I love time to the moon and back but I would never tattoo their names on my body. It is not necessary. This doesnt prove anything.

And breast augmentation...again...this is not something common among women.

And my humble opinion: to try to find people of value (man and woman) on dating websites is a no go. This is not the place to go if you are searching fir worthiness, meaning and value.

[Keith · Rating 5 out of 5]

Wow! I gotta say Rich’s book hit the nail on the head. Now I have been following Richard Cooper for a while and I do check out his channel entrepreneurs in cars and I do think he does get a bit of a bad rap from the MGTOWs. Rich understands MGTOWs and why they feel the way that they do but he doesn’t agree with the’r prescription of solving the problem. In a way I don’t either. Here is the thing. I’d never get married but I would have a LTR non co-habitation relationship where I would keep a woman at arms length but never give her the keys to anything and if they did like the circumstances of that arrangement comply or goodbye. Plain and simple. Read the book to understand why. I would recommend this book to any red pill guy who just found the red pill. This book is short and really gives an overview which is a good starting point for men looking for answers. 5 stars!

[Chris Robertson · Rating 1 out of 5]

The book uses some basic knowledge to perpetuate a misogynistic view on relationships. If you are in an LTR, reading this book will likely damage your relationship. It seems to be written for divorcee men who are a bit bitter, so there will be a large audience. Obey this guys rules at your peril. Any relationship that practices these rules of 'control implementation' will end up with an unbalanced relationship. A poor read even though there were some basic truths at the very foundation, the fleshing out of the story has resulted in a work of absolute fiction.

[Mark Daniels · Rating 5 out of 5]

Every man needs to read this

A great read just as I expected it would be. Rich tells what a man needs to be like to have a successful relationship and also what a man needs to do to keep himself from being taken Advantage of In today’s world of dating and relationships with women.

[Peter Adams · Rating 4 out of 5]

Cooper is someone who had vast experience with dating and had experienced hell from a divorce. When he read up on red pill material, like the Rational Male, things started to click for him. In his book, he provides a nice compilation of red pill material and his own personal experiences as a dating coach for men.

A lot of the information is from this book is pretty basic and most was gathered from sources I've already encountered: Rational male book series, Sex at dawn, Warren Farrel's work, David Deida, Neil Strauss, Mystery, etc... however, it was neatly put together, and I picked up on some new stuff and found it overall entertaining. Some of the main points of focus were red flags for women, the dangers of marriage, and dating single moms.

"Women simply do not get involved with men they see as quitters. They don't want to hear about your struggles. They wait at the finish line to fuck the winners."

There's no participation trophy in nature.

One thing that's worth emphasizing is his point that the return of investment (ROI) of chasing tail is significantly lower than working on yourself if you're below a certain attractiveness. It beats me how men don't even bother spending resources for professional photography for online dating, but instead are willing to spend hours upon hours swiping and texting women who just want validation anyway. You're getting a far better ROI by investing time into earning money, developing a strong frame of reality, and getting jacked to then have a great profile to get easy sex down the road, rather spend significant time fighting for the scraps on Tinder or in a nightclub as a low-status male.

Cooper points out that what women find attractive is (in no particular order): looks, money, status, game ... and motorcycles of course. And then goes about general strategies on obtaining these things.

Overall a nicely presented guide to becoming Chad Thundercock.

[Woods M]

Phenominal every añpha should read especially the 1 coming of age

I loved it great topicd and knowledge for aged have pass down to my sons it a great starter for when they start there lives or journeys

[Sam · Rating 4 out of 5]

While I don't agree with everything Rich says, I think there's a lot of good advice in here. The topics brought up in this book aren't discussed enough. So even if you disagree, they are topics for which every man needs to have carefully thought through.

If you get nothing else from this book, this is the most important quote, "Your highest 'Return on Investment' (or ROI) in life will always be that of being a man of vision, purpose, and who is always chasing excellence." (page 40 of 195 in my Kindle version)

[Paul · Rating 5 out of 5]

A great book on masculinity and how to navigate todays societal female construct

I really enjoyed this book and would highly recommend it, men need to read the truth about female psychology, they also need to understand how to navigate todays female imperative. I have a few criticisms, this book refers to many videos by the author which i have (awesome videos), however since this is a book written by the author i felt he could have delved deeper into some subject matters.

[Ala · Rating 4 out of 5]

I chose to take the red pill 💊
The hard truth about the changing social dynamics, and the truth that every man should know.
Not free of it's own sprinkles of personal opinions and obvious biases.
But all in all, a worthwhile book to read to wake up to the reality of the current reality of marriage and relationships .

[Salim · Rating 1 out of 5]

I wonder how this book got this high rating, there are chapters that are plain false like the chapter where he talks about vitamins and other chapters are just meaningless. There are some funny lines in the book for that he got the star and 3-4 useful phrases, I quote:

“A woman spends years 'changing' her man, then wonders what happened to the guy she fell in love with.
- Anon.”

[Constantin Bounas · Rating 5 out of 5]

Great summary of Tomassi's first two Rational Male books. The author only kept the important elements of Tomassi's books, while adding practical advice and life examples.

You do need to be well-versed in Red Pill/PUA language before reading this book.

[Rashed Mahmud · Rating 4 out of 5]

It's a guide...oh it's a guide alright! It's a guide on how to become a narcissist. But, I still gave it 4* because of its unique, casual writing style.

[Mino Kardzhov · Rating 5 out of 5]

A great introduction into the Red Pill ideology. It provides the information, every modern man needs.

[Petr · Rating 5 out of 5]

The wonderful book about life, the nature of women and my, relationships.

____________________
Curated EiC YouTube Playlists

Become a Better Man

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Entrepreneurial & Business Tips

Money Advice Melizter

Men's Dating Advice

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Marriage

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The Unplugged Alpha Podcast
______________________
Marriage is a high reward/low risk choice for women, but a low reward/high risk choice for men.

<<
I am, however, against allowing the state to decide what happens to your wealth, your freedom, and your access to your children if a marriage doesn't work out and inviting a woman into your life that has more red flags than a Chinese communist parade.

Do everything you can to maintain an abundance mindset when it comes to every aspect in your life, and you'll find that your mental and emotional health will truly reap the benefits.

<
I also very quickly learned to take rejections as a good thing (versus taking them personally). When I was ghosted, or the match flaked, I internally thanked them for respecting my time by taking themselves out of the equation early.

<
6'2", successful entrepreneur putting a dent in the universe. Great social circle of friends and adventurer, looking for a feminine beauty to join me.
That's it, that's all you need. It says I'm tall, make bank, have an impressive network, and that I am not boring. The bit about "putting a dent in the universe" should get her asking questions if she has a strong interest in you. The "join me" bit lets her know right off the bat; she's entering my frame.

<

You are asking yourself: "Am I the best version of myself?"

79%

Factor in the following for your age: Your job, wealth, self-care, your physique, look, style, your network, your hobbies, if you have kids, how compelling you are, your car, and your home. The "Seven spokes of a high value man" chapter covers most of this.

<
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It's exceptionally important for me to open this chapter by stating that women should never be the focus of a man's life. Chasing excellence, finding purpose, becoming competent in all realms of life, making bank, and self-care need to trump chasing tail. Every. Single. Time.

Remember, beautiful women are not a scarce resource. High value men that have their lives sorted out are the scarce resource on the sexual marketplace, not beautiful women.
____________
Also, do not argue with women. They will not let a thing like logic or reason get in the way of their emotional hissy fit. You set the boundary, then cut off all contact (called a "soft next") with her for about four to five days to let her think about it.

Remember, attention is the coin of the realm for women, so when you remove it, they start to lose their mind and will usually automatically fall back in line. She will either comply, or it's "Goodbye."

<<
DO NOT DATE, LIVE WITH, OR MARRY SINGLE MOTHERS. It's not worth it.
________________
Tattoos all over a beautiful woman is like putting bumper stickers all over a Lamborghini. You don't do it as it shows a lack of taste. I've never met a woman with several visible tattoos that didn't bring at least three or more red flags, mentioned in this chapter, to the table. 79%

<

For a woman to satisfy her hypergamy, she must feel like she is with a man that, in her eyes, has at least 1-2 more Sexual Market Value (or, SMV) points than she does.

A woman won't try to compete with you when she believes your value is greater, she will instead admire you, and want to find ways to support your mission in life.
____________
Robert Green's tenth law states: "Avoid the unhappy and unlucky." If you haven't read 'The 48 Laws of Power', do yourself a favor and read it and always avoid the unhappy and unlucky.

<
If you are getting into an LTR, or are even considering marriage, it is vital that you give yourself a good two years to watch both her behavior and her choices in life. Pay close attention to her before you do something silly, like marrying a woman that appears feminine, but internally believes in feminist propaganda.

<
if she expresses disdain for her father, she is unlikely to value men
_______________
However, by sub-communicating (in a non-dickish way) that you set the standards and the rules for the relationship you want (and that you're not afraid to walk away if you don't get it), you'll start to find that a lot more women will respond positively.

Sure, you'll get some more shit tests (designed to test just how strong your frame is), but expect them, welcome them, then bat them away with a playful response, and give zero fucks if she likes that or not.

78%

You'll find yourself as surprised as I am at just how powerful unapologetically owning how you want to live your life is with women.
___________
She'll make you wait for sex. You'll go to her. She won't perform oral. You'll be buying her dinner, be her shoulder to cry on, and she'll be the focus of your life.

She will treat you like an emotional tampon. She'll use you to fix her car, hang shelves, and take care of her kids.

All while she goes out salsa dancing with her girlfriends where she might meet Chad Thundercock one night and then fuck him in the nightclub's bathroom.

<<
78%

Men need to understand. Anytime you negotiate desire, it automatically creates obligated compliance. Which leads to resentment (and nobody wants that).
______________
stated I don't play games and I certainly don't negotiate desire, or when sex happens.

<
78%

Never forget:

Your highest ROI in life will always be that of being a man of vision, purpose, and who is always chasing excellence.

Negotiated desire only ever leads to resentment, from both parties, down the road.

Rest assured, once you've experienced the pleasures of a woman who displays a genuine desire and attraction to you, it'll be easy for you to spot anything less
from that point on.

<
78%

"Choreplay" is defined as a man who is doing the household chores that the female would normally do, in exchange for sex.

Simply put, you cannot negotiate genuine desire with a woman. Once you start down the path of transactional sex, the clock starts counting down to the end of the relationship.

<>

目

A perfect 10 would mean that you have already achieved the level of wealth, self-care, success, income, desirability, social recognition, and community that
social recognition, and community that you couldn't do much better. You live where you want, drive cars you love, take vacations when and where you want. You look masculine and strong, women are constantly seeking your attention, and you never worry about money.

<
You can, however, work on yourself. In fact, it is the only part of the universe that you can control. If you are fat, fix it. If you are broke, fix it. If you don't understand "game", learn it. If you are socially insignificant, learn to become influential.

78%

<

A Score of 7 - 8 shows Indifference
When women are indifferent, they frequently reschedule/cancel dates, ask for more than they give, become bitchy, and sometimes confrontational. She will shit test you often, take longer to respond to your texts/calls, not put much effort into her appearance when you see her, and she will rarely ask you questions to get to know you.

<<
A Score of 9 - 10 shows Genuine Burning Desire

When a woman truly desires you, you'll know it. She'll show up on time and call or text you without you making the first attempt. She'll also respond quickly, willingly enter your frame, and
complement your life (without wanting to be the focus of it).

<
As noted by my good friend Dr. Shaun T. Smith in his book "The Tactical Guide to Women," spend as much time as possible vetting and setting healthy boundaries with a woman before committing. It's from month 18-onwards when a woman's true personality comes through.

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<
Some other conditions that should exist for an LTR to work well for you:

You should be one to two points higher than her on the SMV scale, so she feels
that she's optimizing her hypergamy. Remember, a woman can only be content if she feels like her man is of higher value than her.

78%

Your frame must be the dominant frame of the relationship, meaning that she is a complement to your life, not the focus. A woman that's fully in your frame will defer to you in major choices.

She must understand, through your covert actions and words, that everyone is replaceable - including her.

There is no "one." You, on the other hand, must understand that you never own her, it's just your turn. She may be in your life for a year, or she may be with you until "death do you part." But every
relationship ends at some point.

77%

On a scale of one to 10, with 10 being the highest level of interest, her interest level in you must be an obvious nine (but preferably a 10). Women with an interest level lower than that will be an exceptional amount of work, and the chances of her love wandering will be higher.

You must have done some recon work on her family and friends and decided if they are people you enjoy being around. This is because she will always, regardless of her feelings for you, choose them over the relationship. So, make sure her family and friends are good people and that you like being around them. Most importantly, if you around them. Most importantly, if you are planning on marriage and kids, then look at her mother. She will eventually look like, and behave like, her.

77%

Also, refrain from living with an LTR, as doing so causes her competition anxiety to relax, making it tougher for you to manage the frame of the relationship. The only exception to this is if you are planning on having children and you need to vet her as a mother by living together first.

<

You should only consider an LTR after about six months of plate spinning. If she demands, or sets an ultimatum for an LTR after only a month of dating, move on and let her go.

Once again, men are the gatekeepers to relationships, and women are the gatekeepers to sex. You, as the man, get to decide when a woman gets your exclusive sexual, and non-sexual, attention. No-one else.

77%

<<>

Women, not men, should start the "talk" about a long-term relationship.

Never, ever, initiate a "Where do we stand?" talk. It's weak and signals scarcity in your life. Let her bring it up. Remember, women are the gatekeepers to sex, while men are the gatekeepers to relationships. Which means that, while a woman gets to decide when you will be intimate with her; you get to decide if you want to become more serious with her (and whether or not it's on an exclusive basis).

<

目

High value men that are competent, resourceful, and know how to make serious money are a scarce resource.

Beautiful women aren't.

<

目

We loosely define Oneitis as when a guy falls hard for a girl, to the point of an unhealthy obsession over her.

It is often characterized by the guy making a statement such as: "She's the only one for me."
___________
In Chris Ryan's pivotal 2011 book 'Sex at Dawn', he examines human promiscuity throughout history on a deep level.

<
Alpha fucks; Beta bucks."

<>

The only proper solution is to:

Do the work in life, so you become high value,

Make yourself your own mental point of origin,

Learn how to handle rejection like an adult,

Always be the one responsible for the birth control,

Learn how to spot dangerous personalities,

And, finally, understand what drives attraction, game, and how to limit your risk in a hostile sexual marketplace.

42%

<
Granted, men have the burden of performance; women just need to show up and look pretty.

<
All women need to do is claim that you are violent, and the law will immediately side with them. Scary stuff, right?

Women don't care about your struggles; they wait at the finish line and fuck the winners."

«The Unplugged Alpha ()»

42%

Women get to be promiscuous with impunity today." "Fear of paternity fraud and cuckoldry."

<
Women are Machiavellian opportunists with the power of the state behind them, while simultaneously being incompetent children who are run by their emotions."

<
Third-wave feminism isn't even close to being about "equality." Rather, it's about
female dominance and male submission.

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42%

24 of the Fortune 500 companies are led by female CEOs. So, the state of California, in an effort to equalize outcome (but without an equality of effort, or merit), passed a law in 2018 to force publicly traded companies to put more women on the boards of directors.

Yet, there is no such push to get more women into coal mines, offshore drilling, or on garbage trucks.

<
In his book, 'The Myth of Male Power', Dr. Farrell
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Own a motorcycle

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A great book I relied on at this time is called "The Cus D'Amato Mind" by Reemus Boxing.

<
My dojo offers plenty of MMA classes, but my favorites are boxing for the skills needed to be an effective striker, and Krav Maga for its effectiveness in self-defense. Krav is known for its lethality and efficiency of the responses to attacks, minimizing the damage to yourself while keeping you on your feet.
___________
So, put a conscious effort into improving your physique, your style, and how you carry yourself. It'll pay dividends down the line.

<
To properly cover whilst being unplugged requires several books. Beyond Neil Strauss' book above, notable reads are:

'The Rational Male' (books 1 & 2) by Rollo Tomassi, which covers the mindset and psychology behind.

'The Mystery Method', by Mystery.

'The Art of Seduction', by Robert Greene.
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If you haven't read the 2005 edition of 'The game' by Neil Strauss, then I strongly suggest you do.

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Being unplugged means you choose freedom, options, and sovereignty over your life and decisions. It's no coincidence that most of the best unplugged men I know are libertarians that want big incompetent governments out of their lives and pockets.

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and that's the key: She feels like she gets to choose whether or not she wants to stop smoking and willingly enter your frame
_____________
I don't date women who smoke. I find it deeply unattractive and an immediate turn-off."

"You can't smoke around me, so you need to stop smoking."

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Ultimately though, women hate it when a man enters her frame and they are actually repulsed by weak men that want them to lead.

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Again, you aren't chasing fake interests or adventures for the benefit of women; you have interests that you are already enjoying, all you are doing is inviting women to join you in the adventure.
Younger, and more beautiful women enter your world, you do not go into theirs.

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Find a popular Hollywood heartthrob, that has similar features to you, and get a good hair stylist to fix your hair to imitate that look.

<

目

For more on style, read Tanner Guzy's excellent book 'The appearance of power'.

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If you are out of shape and carry belly fat, then you must make self-care a priority. There is simply no excuse for being fat and out of shape. If you want an enjoyable experience with women and want to be spoiled for choice, then you must do the work to live in a strong, masculine, and healthy body.

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Women possess an evolved firmware that selects for the best-looking man they can get, who has sufficient resources, is competent, has a solid frame, isn't boring or a pushover, and has status.

[Gabriel hernandez · Rating 5 out of 5]

I read it very quickly. good book.
very interesting what it said "do the work", I absorbed that idea.
I would have liked the author to delve more into the idea of "be the center of origin"
I will be waiting for what this author will continue to write.
Greetings from Colombia 🇨🇴

[Kayleigh Middler · Rating 1 out of 5]

Biggest load of rubbish I’ve ever read. Doorman at my work recommended it to me and I have no clue why. It’s fully giving Andrew Tate as an author🤺

[Akshay · Rating 1 out of 5]

Title: The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life by Richard Cooper

Rating: ⭐ (1/5)

Review:

"The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life" by Richard Cooper purports to offer straightforward advice for men seeking success in relationships and life. However, the book ultimately falls short of its promise, delivering a shallow and misguided perspective that perpetuates harmful stereotypes and promotes toxic masculinity.

Superficial Insights:
One of the major shortcomings of "The Unplugged Alpha" is its lack of substantive insights into the complexities of relationships and personal growth. Cooper's advice often boils down to simplistic platitudes and clichés, offering little in the way of genuine wisdom or practical guidance. Instead of engaging with the nuances of human interaction and emotional intelligence, he espouses a one-size-fits-all approach that fails to resonate with readers seeking meaningful and nuanced advice.

Toxic Masculinity:
Throughout the book, Cooper perpetuates harmful stereotypes about gender roles and relationships, promoting a toxic brand of masculinity that is dismissive of women's autonomy and agency. His characterization of men as "alphas" and women as "plates" reduces human relationships to a transactional game of power dynamics, devoid of empathy and mutual respect. By reinforcing outdated and damaging stereotypes, "The Unplugged Alpha" perpetuates harmful attitudes that contribute to inequality and division.

Lack of Empathy:
Perhaps the most glaring flaw of "The Unplugged Alpha" is its lack of empathy and compassion for the human experience. Cooper's advice is often devoid of empathy and understanding, focusing instead on cold, calculated strategies for achieving dominance and success. This lack of emotional intelligence undermines the book's credibility and makes it difficult for readers to connect with Cooper's message on a meaningful level.

Conclusion:
In conclusion, "The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life" by Richard Cooper is a disappointing and misguided book that fails to deliver on its promise of genuine insight and guidance. Instead of offering nuanced advice for navigating relationships and life, Cooper's book promotes harmful stereotypes, toxic masculinity, and a lack of empathy that undermines its credibility and relevance. Readers seeking genuine personal growth and meaningful connections would be better served by looking elsewhere for guidance.

[Mbro · Rating 1 out of 5]

I found it on the used library shelf and flipped through it, mostly feeling gross reading through his advice. Then I spent 2 wonderful dollars on my library, 0 dollars on Richard Cooper, and then threw it in the garbage. Money well spent.