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Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life
From a serial entrepreneur who has closed over $100M in sales and founded two eight-figure companies, including one of LinkedIn’s Top 50 Startups, comes a no-BS guide to getting everything you want out of your business, relationships, and life.
No matter who you are or where you come from, your education, or your network, you can defy the odds to create the life you want and build the business you’ve only dreamed about.
His journey is all the proof you need.
Brandon Bornancin graduated college flat broke. He started a business that was an epic failure. Then he turned it all around – before he was 30 – closing over $100 million in sales for Google and IBM and founding two multimillion-dollar companies, the second named “LinkedIn’s Top 50 Startups.”
How did he do it? By doing Whatever It Takes.
In this no-nonsense guide to success, you’ll learn the empowering beliefs and transformative habits needed to achieve all that you want in business and in life.
You’ll discover the secrets of wildly successful people – how they think, what they say, and what they do to make their dreams come true so that you can too!
Whatever It Takes offers a transparent and tough-love approach to help you conquer what’s holding you back from the life you’ve always wanted and the business you’ve always dreamed about. Bornancin lays it all out to teach you exactly how
break bad habits and form empowering onesmaster the tiny behaviors that lead to remarkable resultsfail forward to get betterunlock the single biggest secret to pursuing your passiongrasp the upside of Constructive Paranoialeverage the power of The One-Percent Rulebullet-proof your salesBe forewarned, this book will not show you the easy way out - in fact, consider it the complete opposite. This book is your battlefield. It’s all about dying hard to old ways and going all-in on the future person you want to become. "Wake up and do the work," Bornancin demands.
You too can defy the odds to get everything that you want in business and in life if you are willing to do Whatever It Takes.
No matter who you are or where you come from, your education, or your network, you can defy the odds to create the life you want and build the business you’ve only dreamed about.
His journey is all the proof you need.
Brandon Bornancin graduated college flat broke. He started a business that was an epic failure. Then he turned it all around – before he was 30 – closing over $100 million in sales for Google and IBM and founding two multimillion-dollar companies, the second named “LinkedIn’s Top 50 Startups.”
How did he do it? By doing Whatever It Takes.
In this no-nonsense guide to success, you’ll learn the empowering beliefs and transformative habits needed to achieve all that you want in business and in life.
You’ll discover the secrets of wildly successful people – how they think, what they say, and what they do to make their dreams come true so that you can too!
Whatever It Takes offers a transparent and tough-love approach to help you conquer what’s holding you back from the life you’ve always wanted and the business you’ve always dreamed about. Bornancin lays it all out to teach you exactly how
break bad habits and form empowering onesmaster the tiny behaviors that lead to remarkable resultsfail forward to get betterunlock the single biggest secret to pursuing your passiongrasp the upside of Constructive Paranoialeverage the power of The One-Percent Rulebullet-proof your salesBe forewarned, this book will not show you the easy way out - in fact, consider it the complete opposite. This book is your battlefield. It’s all about dying hard to old ways and going all-in on the future person you want to become. "Wake up and do the work," Bornancin demands.
You too can defy the odds to get everything that you want in business and in life if you are willing to do Whatever It Takes.
276 pages, Kindle Edition
Published January 5, 2021
344 people are currently reading
432 people want to read
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Displaying 1 - 26 of 26 reviews
September 28, 2022
The most "sales bro" book I've ever read out of dozens of sales books in the last decade. He blatantly takes quotes directly from other authors like Grant Cardone and acts as they're his. Statements like "work 18-20 hours a day for decades non stop" when he wrote this is his 20s, yeah sure kid. And his diet "I'm cutting 2-3lbs a day" well... yeah sure to that too. It all reads as a low quality motivational video on YouTube from someone who's never walked the walk. Realistically, he created a sales ai tool just at the right time and took off like a rocket and now credits it all to his brilliance, when in reality it was just another lucky unicorn due to circumstances, not salesmanship. If you want a real sales book or personal development book, this isn't it. If you want a motivational speech of this quality find Shia LaBeouf yelling at someone and you've got the gist.
January 22, 2021
This book was not for me. If you don’t believe in yourself at all, then you might like this. But it’s essentially one long motivational speech. I got this hoping for some sales tactics. Anything, really. Instead, it was all about putting in hours and NEVER quitting. Not even when you DIE. Just don’t stop.
Seriously. That sums it up.
If you need someone to light a fire under you, maybe consider browsing this. If not, go somewhere else for sales information.
Seriously. That sums it up.
If you need someone to light a fire under you, maybe consider browsing this. If not, go somewhere else for sales information.
November 17, 2021
This book has a few (and only a few) nuggets of real wisdom in it but it's mostly Shia Labeouf screaming inspirational quotes at you for 250 pages which I don't find particularly enlightening or engaging.
August 6, 2023
Probably the worst sales book. Basic ideas: never give up, don’t let people hold you back, dream big. There are so many great sales books and principles:
The book an incessant commercial for seamless AI.
Recommended instead::
To Sell Is Human by Daniel H. Pink
Secrets of Closing the Sales by Zig Ziglar
The Little Red Book of Selling by Jeffrey Gitomer
The Greatest Salesman - Og Mandido
Never split the difference.
The summary of this book made it sound like a good book for a startup. My team and I hated it.
The book an incessant commercial for seamless AI.
Recommended instead::
To Sell Is Human by Daniel H. Pink
Secrets of Closing the Sales by Zig Ziglar
The Little Red Book of Selling by Jeffrey Gitomer
The Greatest Salesman - Og Mandido
Never split the difference.
The summary of this book made it sound like a good book for a startup. My team and I hated it.
January 4, 2022
Bias, and poorly edited in the end (maybe the editors didn't read the last few chapters). Heavy on language. Overall a great honest guide to meeting goals and making money in life. Brandon emphasizes that hard work and dedication is key. You have to "want it more than anything else" and not just "dream it" but "do it...24/7". This book revolves mostly around business startups but honestly can relate to achieving most goals in life.
April 24, 2022
Enough gems to recommend
The author brings up the Pareto principle and funny enough, 80% of his book was discussed in 20% of the writing. Although repetitive throughout, there are enough gems to have me recommend this book to my friends. Thank you for writing this book Brandon and I am sure with each book, you will be more efficient with your writing, so please keep it up. Quick read and adds more logs to your sales fire.
The author brings up the Pareto principle and funny enough, 80% of his book was discussed in 20% of the writing. Although repetitive throughout, there are enough gems to have me recommend this book to my friends. Thank you for writing this book Brandon and I am sure with each book, you will be more efficient with your writing, so please keep it up. Quick read and adds more logs to your sales fire.
September 5, 2022
The book is focused on achieving success in sales and business. In those areas, the book does well. I found the non-business examples and applications less compelling. The specific stories told by the author were interesting, though I wish he had gone into further day to day level detail. If you're looking for a business book to reignite your interest in the value of hard work and discipline, this is it.
January 26, 2022
amazing book that motivates you to greatness
Love this book! Finished it in a few days! It’s very easy to read, engaging and most importantly, practical. This book is basically a collection of winning habits Brandon practices that took him from nothing to millions. Looking forward to reading his other books.
Love this book! Finished it in a few days! It’s very easy to read, engaging and most importantly, practical. This book is basically a collection of winning habits Brandon practices that took him from nothing to millions. Looking forward to reading his other books.
July 13, 2022
Wow
This book is loaded! It has given me more faith and belief that it’s possible for me to be all I want to be. I almost felt like giving up on my business due to lack of sales and profit but now I know my business is worth fighting for. I know what I need to do to make changes and be better.
This book is loaded! It has given me more faith and belief that it’s possible for me to be all I want to be. I almost felt like giving up on my business due to lack of sales and profit but now I know my business is worth fighting for. I know what I need to do to make changes and be better.
July 31, 2024
This book was okay. I like the author and his overall message. Although, the chapters are like mini motivational speeches and the book overall doesn’t have much of a theme other than what the author has done to be successful. It could have been structured in a different way to keep the reader more engaged and be less repetitive.
February 2, 2021
Clear compact jumpstart to ‘21
Brandon does an excellent job of providing an no frills guide to the basics of holistic success in a career of sales or entrepreneurship. Love how he paints the entire picture of how the combination of your life decisions dictates success and that it is a commitment to excellence that can be completely rewarding and full of joy. Took so much from this book that will be momentum for ‘21! Thanks, Brandon!
Brandon does an excellent job of providing an no frills guide to the basics of holistic success in a career of sales or entrepreneurship. Love how he paints the entire picture of how the combination of your life decisions dictates success and that it is a commitment to excellence that can be completely rewarding and full of joy. Took so much from this book that will be momentum for ‘21! Thanks, Brandon!
April 13, 2022
Simple read. More comments and conversation like make it an easy read. Overall, great nuggets and phrases that serve as a refresher and reminder of what and how we can accomplish anything. Positive, inspiring and great checkpoints.
June 18, 2022
I really liked this book. It is written in the format of the author speaking to the reader. It is a real kick in the rear kind of book to make you own up to the choices that are controlling your life. Some people might not need this kind of motivation, but I need it often.
September 2, 2021
Same cliche stuff I hear on other books but good
January 2, 2022
Amazing Book
This book is awesome. I won’t have a better book to end 2021 & start 2022 with. I highly recommend it especially to those starting their careers.
This book is awesome. I won’t have a better book to end 2021 & start 2022 with. I highly recommend it especially to those starting their careers.
February 20, 2022
Appears to have been written very quickly with little or no editing. A few great tid bits, lots of poor reasoning and conflicting ideas/arguments.
June 3, 2022
knowledge is power
I’m excited to see what this book can offer now that I finished it. I found a lot of passages resonated with me as I’m in the d2d industry.
I’m excited to see what this book can offer now that I finished it. I found a lot of passages resonated with me as I’m in the d2d industry.
August 4, 2022
I think if you’ve never read a self development book for business-you may enjoy it. But so much of it was obvious or a little pompous for my liking.
August 18, 2022
Great book as a business start up
Read
October 23, 2022Lots of motivational stuff. Encourages more effort. Overall, lots of good advice. Not too unique compared to many other motivational/productivity books, but still a nice jolt to keep going.
November 18, 2022
Lame… he just seems totally obsessed with making money. I felt sorry for him as I read.
February 10, 2023
Great book full of nuggets!!
March 19, 2024
There are a lot of good thoughts and advices you can learn but for me this mentality is very unhealthy.
June 23, 2024
Straightforward!
Want to be big, work hard!
It is fire that lights you up!
Want to be big, work hard!
It is fire that lights you up!
October 27, 2025
loved this book. I got so pumped every time I picked it up. easy read.
June 19, 2022
5
This entire review has been hidden because of spoilers.
Displaying 1 - 26 of 26 reviews