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Social Networking Essentials

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●Getting in contact with people brings in lots of opportunities to express oneself. When you manifest well, it catches each one's gaze. Thus, social networking becomes the best way to move forward in your relations, business, as well as careers.
Social networking unveils enormous opportunities to enhance your personal and professional contacts. And, if you are not taking advantage of social networking, you are missing out on a fast, inexpensive, and efficient way to reach out to almost half of the global population.

●Social networking can help you in different ways, like increasing your presence, manifesting your brand, projecting you as a leader, helping you promote your business values, and humanizing your brand. Enhanced interpersonal relations may increase your chances of getting various job offers. One of the best aspects is that you are always in contact with your customers, providing you with extensive feedback and gauging their sentiments.

●It is becoming an integrated tool for job search and career development. Research has shown that 70 to 80 percent of professional jobs are procured through constant and effective networking rather than through classified advertisement.
Social networking's digitalization is going viral with a strong presence of social media sites like LinkedIn, Facebook, Twitter, etc. Thus, social media is a new treasure for those aspiring for a successful career or robust business model.

●But the question is not whether you have social networking, but how well you do it. These answers are explained comprehensively in this book through well-charted chapters. It vividly throws light on everything, from the meaning of social networking, its types, etiquettes, the importance for businesses, students, entrepreneurs to strategies and approaches, so to get the best at social networking.

●This book follows the Core and Elective Courses of prestigious institutions, like Wharton and Harvard Business Schools. Best for those looking for a self-motivated study of the MBA course. The book is comprehensive yet detailed, unlike conventional classes, which are quite lengthy and time-consuming. This book is a part of 'The Complete MBA Coursework Series.'
To be competitive in your business ventures or careers, one can hardly ignore the potential of social networking. So, it becomes the priority for students in an MBA course to equip themselves profoundly about its features and future possibilities.
●This book is an extensive guide for students and professionals to get themself acquainted with social networking and its related fields.
In technology, people follow brands and businesses on social media. More people follow brands than celebrities. Now, you can imagine the magnitude of the impact of social networking on our lives, and especially its impact on our future.

●Hence, learning networking skills is paramount for every student and entrepreneur who wishes to build a healthy and sustainable business structure. As a successful business professional, one needs to grow ceaselessly in social networking.
This book tells you everything you need to know and helps you to discover various sorts of strategies to get the best out of social networking.

46 pages, Kindle Edition

Published January 5, 2021

19 people are currently reading
40 people want to read

About the author

Hicham and Mohamed Ibnalkadi

142 books2 followers

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Displaying 1 - 2 of 2 reviews
1,467 reviews19 followers
April 4, 2021
This book is part 7 of a series that attempts to provide an affordable MBA education. These days, it is tempting to think that the online business networking that matters takes place online. This book looks mostly at offline social networking.

Consider joining appropriate trade organizations. Attend conferences and trade shows. Attend networking events sponsored by local organizations. Make use of your university's alumni association. Make sure that have an online presence; start with LinkedIn. Start your own network of co-workers inside your workplace.

You have to give value, before your get value. Help others in your network, with introductions or references, for instance, before you ask for help. Perfect your "elevator pitch."

For entrepreneurs, help out others, use every opportunity to meet new people, go to networking events alone, so that you are forced to talk to people, meet people from other industries, and bring plenty of business cards. If you are looking for a new job, tell your network. How can they help you with names and phone numbers of people to contact, if you don't tell them? It's also possible to network at a new job; start with those sitting near you.

This is a short book (less than 50 pages) and is very easy to read. It is recommended for everyone, from MBA students to small business owners to employees at large companies. Not all networking happens online.
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201 reviews1 follower
May 9, 2021
A small book on Social Networking, a very timely subject to discuss, indeed. The reader expects a discourse on the 'essentials' of Social (Media) and related networking aspects. The attempt to deliver at this level is certainly made, but the message is not always transpiring, and this have obvious reasons. Proof-reading would have helped a lot to make the content more digestible. But also beyond this elementary optimization move, the text remains rather 'generalist', largely lacking references in the text for what is asserted. At the end of publication the reader finds a good bibliography, flawless as such, differing from the chapters before.
There are some good takeaways found in this e-book, but overall there is scope for 'adding' to the promised 'essentials.
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