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Essentials Of Strategic Management
This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs. Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy formulation: corporate strategy, strategy implementation: organizing for action, among others. For professionals in fields of strategic planning and competitive strategy.
- GenresBusiness
192 pages, Paperback
First published September 1, 1996
7 people are currently reading
127 people want to read
About the author
J. David Hunger
33 books2 followersDavid was born May 17, 1941 in New Kensington, Pennsylvania, to Jack and Betty (Carey) Hunger. Married Betty Johnson on August 2, 1969, in Cincinnati, Ohio. He graduated from Bowling Green State University in Bowling Green, Ohio, in 1963, went on to serve as a Captain in U.S. Army Intelligence during the Viet Nam War. After the war he continued his education receiving a Ph. D. from The Ohio State University.
Dr. Hunger taught at Baldwin Wallace College, University of Virginia, and George Mason University. He was Professor Emeritus at Iowa State University, where he taught for 23 years. Most recently he was the Strategic Management Scholar in Residence at Saint John’s University in Collegeville, Minnesota.
Along with co-author Thomas L. Wheelen, he authored a variety of Strategic Management text books including 14 editions of Strategic Management and Business Policy. He was a member of the Academy of Management, the North American Case Research Association, the Society for Case Research, the North American Management Society, the Textbook and Academic Authors Association, and the Strategic Management Society. He is past President of the North American Case Research Association, the Society for Case Research and the Iowa State University Press Board of Directors. He also served as a Vice President of the U.S. Association for Small Business and Entrepreneurship. He was recognized in 1999 by the Iowa State University College of Business with its Innovation in Teaching award and was elected a Fellow of the Teaching and Academic Authors Association and of the North American Case Research Association.
Dr. Hunger taught at Baldwin Wallace College, University of Virginia, and George Mason University. He was Professor Emeritus at Iowa State University, where he taught for 23 years. Most recently he was the Strategic Management Scholar in Residence at Saint John’s University in Collegeville, Minnesota.
Along with co-author Thomas L. Wheelen, he authored a variety of Strategic Management text books including 14 editions of Strategic Management and Business Policy. He was a member of the Academy of Management, the North American Case Research Association, the Society for Case Research, the North American Management Society, the Textbook and Academic Authors Association, and the Strategic Management Society. He is past President of the North American Case Research Association, the Society for Case Research and the Iowa State University Press Board of Directors. He also served as a Vice President of the U.S. Association for Small Business and Entrepreneurship. He was recognized in 1999 by the Iowa State University College of Business with its Innovation in Teaching award and was elected a Fellow of the Teaching and Academic Authors Association and of the North American Case Research Association.
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Displaying 1 - 5 of 5 reviews
August 30, 2017
Boring. Didn't focus on management but more on how to start and maintain a business. That's good and all but just a part of strategic management.
October 7, 2017
An effective guide. The templates at the back are especially useful.
February 10, 2021
The author has done a great job of integrating the essentials of strategic management with HR, Marketing, R&D, etc.
June 23, 2010
This book contains a solid analysis of all aspects required to audit a businesses strategic outlook.
April 10, 2017
Good business book! It's a book I needed for school, but it is also an interesting read
Displaying 1 - 5 of 5 reviews