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M: Advertising
Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
480 pages, Paperback
Published January 22, 2021
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