Go Luck Yourself: 40 ways to stack the odds in your brand’s favour

by Andy Nairn

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.

In Go Luck Yourself , one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.

Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times.

Now Go Luck Yourself…

Genres: Business, Productivity, Psychology, Philosophy, Management, Communication, Brain

228 pages, Paperback

Published June 8, 2021

Reviews

[Shirley · Rating 5 out of 5]

omg ya girl finally finished this book. One of my favorite strategy books I've read because it's SO easy to understand, there are great case studies in every chapter! Will definitely be coming back to this one time and time again.

[Zorn · Rating 5 out of 5]

Although this was written pre-pandemic it plays very well into the need for and value of good luck in marketing and business growth - and how luck has a role in turning us around. The book picks up on a number of themes that are fascinating to business leaders and marketers alike. Some of these insights have been part of historical ground water in many different cultures such as China where Feng Shui has been and remains a dominant business strategy for fostering good fortune. Narin takes this to the next level in the modern context and with a healthy dose of wit and humor, reminicent of other great Scottish writers. The author is co-founder of London power hose ad agency Lucky Generals, named after Napoleon's phrase for picking generals who could achieve his aims. Thus, the name Lucky Generals. In his book, Narin explores how luck plays a role in everything we do and how smart strategy can enhance the fortunes of a company and brand, such as Amazon, one of his clients. Bravo. a fascinating and well written book. Recommended.

[Adam · Rating 5 out of 5]

Luck is a party in every success story and in every failure. Luck is an essential part of success, growth, innovation, and business. This book will assist you in finding hidden treasures, spotting opportunities in unexpected places, and practising being lucky on a daily basis. Read and apply this book to change your brand’s fortunes 📈📈📈📈📈

[Joseph Dent · Rating 5 out of 5]

Excellent book for anyone who works with brands/in advertising. Great strategic insight and anecdotal stories from one of the best in the business!

[Naomi Sargent · Rating 5 out of 5]

Very advertising heavy, but some incredibly insightful examples! Got me interested in advertising and TV side of marketing.

[Simona Žeimytė · Rating 3 out of 5]

Forgot to leave a review on time — and now I’ve forgotten the content. Too many ideas, tips, takeaways, and examples, sorry.

[202 unknown · Rating 5 out of 5]

cuốn này tưởng dễ đọc nhưng càng đọc càng nhức đầu nha

chưa thấy hay hay truyền cảm hứng lắm

đọc lại thấy ngấm hơn thì thấy đã hơn hihi

và dui nữa, cuối cùng làm quảng cáo sáng tạo thì vẫn cứ phải cảm thấy vui mới làm được

[Martin Bihl · Rating 3 out of 5]

For my review, please visit: http://the-agency-review.com/go-luck-...