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Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups
Do you want to be an entrepreneur? Are you serious about starting a business? Joel Primus will show you how.
From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale’s.
Part memoir and part entrepreneurial start-up manual, Getting Naked reveals when to start your business, how to raise money, what is needed to build teams and hire employees, and why you need to develop a solid brand with objective-based operations and marketing. Just as important, it also delves into the personal sacrifices required of an entrepreneur, exploring the vital links between mental health, family, finding balance, and being true to you who are through it all.
The life of an entrepreneur is an uphill road with sharp turns and hazardous road conditions. It’s all too easy to lose both yourself and your business along the way. Getting Naked is your personal road map to business and personal success.
From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale’s.
Part memoir and part entrepreneurial start-up manual, Getting Naked reveals when to start your business, how to raise money, what is needed to build teams and hire employees, and why you need to develop a solid brand with objective-based operations and marketing. Just as important, it also delves into the personal sacrifices required of an entrepreneur, exploring the vital links between mental health, family, finding balance, and being true to you who are through it all.
The life of an entrepreneur is an uphill road with sharp turns and hazardous road conditions. It’s all too easy to lose both yourself and your business along the way. Getting Naked is your personal road map to business and personal success.
- GenresBusiness
Kindle Edition
First published February 1, 2021
6 people are currently reading
166 people want to read
About the author
Joel Primus
1 book1 followerAn entrepreneur among other things, Joel Primus is the founder and creative visionary behind Naked Underwear. He helped raise over $17 million, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson's Bay, and Bloomingdales. Naked completed a merger with Australian-based industry powerhouse, Bendon Lingerie, exiting in 2018. Recently, Joel co-founded Kosan, a travel clothing company which launched one of the most successful Kickstarter apparel products of all time--reaching nearly $1 million in sales in 30 days. He was one of the inaugural BC Business top 30 under 30 Entrepreneurs and is also an author and award winning documentary filmmaker.
Once an elite long distance runner, he now enjoys daily training, meditation, and time with his family on their farm outside Vancouver
Once an elite long distance runner, he now enjoys daily training, meditation, and time with his family on their farm outside Vancouver
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Displaying 1 - 18 of 18 reviews
April 5, 2021
Interested in learning about entrepreneurship and business with a real-life success story? Then this book is for you! This book is a memoir and a manual combined into one. This book takes you on a journey of how Naked Boxer Briefs, the company, was founded and made successful. Whilst also providing valuable business insights along the way. This a personal road map to business and personal success 📈📈📈.
January 31, 2021
It reads like a how-to manual, and it is a how-to manual. The only difference from most other start-up books out there is that this one is more personal. Joel shares his journey from a broke entrepreneur to getting listed on Nasdaq in an entertaining and relatable way. Getting Naked is filled with valuable, honest, and real advice from someone who's been there and learned the lessons.
July 9, 2021
Talking about the author, Naked Underwear's founder and creative mastermind is Joel Primus. He was instrumental in raising more than $17 million and establishing retail distribution at Holt Renfrew, Nordstrom, Hudson's Bay, and Bloomingdales. He was named one of BC Business's first 30 under 30 entrepreneurs, and he is also an author and award-winning documentary filmmaker. He used to be an excellent long-distance runner, but now he spends his days exercising, meditating, and spending time with his family on their farm outside of Vancouver.
Bennett is the award-winning author of six books, which have been published by Harper Collins (New York) and Titan Publishing Group (London). He is also the publisher of Promontory Press, an editor for several best-selling writers (including a New York Times bestseller), a ghostwriter for CEOs and politicians, and the creator of Cascadia Author Services.
Coming to the book, Getting Naked is the entrepreneurial journey of a company named Naked. The book is divided into three broad parts that discuss real-life experiences, principles and basics that every businessman should know, and questions that one should strive to comprehend in order for a company not to fail.
In his book, he guides and informs young and aspiring entrepreneurs about the rules that apply to becoming a successful businessman, such as giving your product a tag line such as "why you call it Naked... because it doesn't stay on!" and emphasising the importance of consistency, complaints, customer reviews, market research, selection, feedback, competitive analysis, customer survey, and vote.
So, if you aspire to become an entrepreneur or begin a Startup for yourself, this is going to be your bible. Its such an interesting topic, at least for me personally. I thoroughly enjoyed the book and would recommend it to all the potential readers.
Bennett is the award-winning author of six books, which have been published by Harper Collins (New York) and Titan Publishing Group (London). He is also the publisher of Promontory Press, an editor for several best-selling writers (including a New York Times bestseller), a ghostwriter for CEOs and politicians, and the creator of Cascadia Author Services.
Coming to the book, Getting Naked is the entrepreneurial journey of a company named Naked. The book is divided into three broad parts that discuss real-life experiences, principles and basics that every businessman should know, and questions that one should strive to comprehend in order for a company not to fail.
In his book, he guides and informs young and aspiring entrepreneurs about the rules that apply to becoming a successful businessman, such as giving your product a tag line such as "why you call it Naked... because it doesn't stay on!" and emphasising the importance of consistency, complaints, customer reviews, market research, selection, feedback, competitive analysis, customer survey, and vote.
So, if you aspire to become an entrepreneur or begin a Startup for yourself, this is going to be your bible. Its such an interesting topic, at least for me personally. I thoroughly enjoyed the book and would recommend it to all the potential readers.
April 5, 2021
Have you got that big idea of yours and are now looking to set it into action?
Are you aware of the basics when it comes to initiating that startup of yours?
Do you want to know all the elements that go into making the perfect business plan?
Are you scared to take that business idea forward because of the mistakes you think will make?
Do you wish to know more?
Do you want to be only moments away from starting that startup you’ve always dreamed about?
Well then this book is designed especially for you. It will take you through all the pivotal steps in making sure that idea of yours blossoms from a ‘bud’ into a ‘flower’. Because a thought is only a thought until it is converted into action. But what we must remember is that it’s only the ‘right’ course of action that will help get us on the track to success..
•Entrepreneur and author Joel Primus shares his sagacity and inspires readers by sharing his personal story and how its challenges and his faith pave his professional and personal paths.
•Getting Naked is filled with valuable, honest, and real advice from someone who's been there and learned the lessons.. Joel shares his journey from a broke entrepreneur to getting listed on Nasdaq in a relatable way.
•You will never learn better than from the practice, what am I offering to you is to learn from Joel's practice, use his experience to start your business in optimal way.
•Getting Naked tells when to start your business, how to raise money, what is needed to build teams and why you need to develop a solid brand with objective-based operations and marketing.
•I highly recommend reading this book if you want to start your own buisness and make it a success
May 2, 2021
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do” - Mark Twain
𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 :
Getting naked is an entrepreneurial journey of the company called “Naked’. It’s about the misses, missteps, misunderstandings, mishaps, and misdirections that lead us exactly where we actually need to go.
The book is divided into three broad parts
𝐏𝐚𝐫𝐭 𝟏 of the book asks a lot of questions to focus on real experiences, to get you thinking like an entrepreneur.
𝐏𝐚𝐫𝐭 𝟐 teaches some of the basic principles that every entrepreneur should know.
𝐏𝐚𝐫𝐭 𝟑 talks about the deeper questions which every entrepreneur needs to ask himself at some point of his journey such as finding work and life balance, sorting out priorities, and letting go.
𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐭𝐡𝐢𝐬 𝐛𝐨𝐨𝐤 𝐭𝐞𝐚𝐜𝐡 𝐮𝐬?
This book taps all the three dimensions of an entrepreneur
🧠 The mindset
⚒️ The necessary technical tools required
🧠 Answering the deeper questions
🔝 It teaches us to have a vision and the ability to look beyond our current situation to dream big and create vision.
🔝 To establish a company’s “Why” early on and stay loyal to it. Because sticking to your “why” will always yield great dividends in the long run.
👪 It puts emphasis on the fact that absorbing ourselves completely into our business for too long without caring for our well-being can make us lose sight of what’s truly important in life.
𝐅𝐢𝐧𝐚𝐥 𝐨𝐩𝐢𝐧𝐢𝐨𝐧 :
If you are into entrepreneurial / business books or books based on startups then I don’t think you’ll find something as good as this book. Go grab your copy now.
𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 :
Getting naked is an entrepreneurial journey of the company called “Naked’. It’s about the misses, missteps, misunderstandings, mishaps, and misdirections that lead us exactly where we actually need to go.
The book is divided into three broad parts
𝐏𝐚𝐫𝐭 𝟏 of the book asks a lot of questions to focus on real experiences, to get you thinking like an entrepreneur.
𝐏𝐚𝐫𝐭 𝟐 teaches some of the basic principles that every entrepreneur should know.
𝐏𝐚𝐫𝐭 𝟑 talks about the deeper questions which every entrepreneur needs to ask himself at some point of his journey such as finding work and life balance, sorting out priorities, and letting go.
𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐭𝐡𝐢𝐬 𝐛𝐨𝐨𝐤 𝐭𝐞𝐚𝐜𝐡 𝐮𝐬?
This book taps all the three dimensions of an entrepreneur
🧠 The mindset
⚒️ The necessary technical tools required
🧠 Answering the deeper questions
🔝 It teaches us to have a vision and the ability to look beyond our current situation to dream big and create vision.
🔝 To establish a company’s “Why” early on and stay loyal to it. Because sticking to your “why” will always yield great dividends in the long run.
👪 It puts emphasis on the fact that absorbing ourselves completely into our business for too long without caring for our well-being can make us lose sight of what’s truly important in life.
𝐅𝐢𝐧𝐚𝐥 𝐨𝐩𝐢𝐧𝐢𝐨𝐧 :
If you are into entrepreneurial / business books or books based on startups then I don’t think you’ll find something as good as this book. Go grab your copy now.
June 5, 2021
As a young entrepreneur on my journey of wanting to add value and help in the transformation of others, through books & mentors, I am constantly looking forward to reading entrepreneurship books: wether it is reading a biography, as the one of Elon Musk, or a much more technical book, like 'The Personal MBA'.
In this intriguing and full of wisdom book, Joel Primus wonderfully dives into the story of his past company (Naked Brand Group) and through it he shares powerful ideas, principles and lessons that apply for both entrepreneurship & life. One of the several reasons why reading this book was pivotal in my entrepreneurial journey, was because of the intelligent perspectives shared by Joel around topics such as Marketing, 'Taking a leap of faith', finding balance, building the right team, etc. Another reason for my perception of transformation from this book, was that it is a very insightful book which covers important topics around start-ups, giving wise advice constantly.
My key takeaways (which don't spoil the book at all) were:
→ Set a vision, and work on developing it
→ Prepare to take the leap of faith with your vision
→ Build the basis: The WHY, values, principles, goals, essentials, actions, etc.
→ Create products which have a PMF and build processes that will make the production of the products sustainable, also reducing mistakes.
→ Find life/work harmony
→ Know when & how to let go (lesson in which Joel dives in a whole chapter of the book)
I HIGHLY ENCOURAGE YOU TO READ THIS BOOK IF YOU ARE AN ENTREPRENEUR, OR AN ASPIRING ONE, AND WANT TO LEARN A WIDE, INSIGHTFUL PERSPECTIVE OF THE SUCCESS JOURNEY. TERRIFIC READ!!!
In this intriguing and full of wisdom book, Joel Primus wonderfully dives into the story of his past company (Naked Brand Group) and through it he shares powerful ideas, principles and lessons that apply for both entrepreneurship & life. One of the several reasons why reading this book was pivotal in my entrepreneurial journey, was because of the intelligent perspectives shared by Joel around topics such as Marketing, 'Taking a leap of faith', finding balance, building the right team, etc. Another reason for my perception of transformation from this book, was that it is a very insightful book which covers important topics around start-ups, giving wise advice constantly.
My key takeaways (which don't spoil the book at all) were:
→ Set a vision, and work on developing it
→ Prepare to take the leap of faith with your vision
→ Build the basis: The WHY, values, principles, goals, essentials, actions, etc.
→ Create products which have a PMF and build processes that will make the production of the products sustainable, also reducing mistakes.
→ Find life/work harmony
→ Know when & how to let go (lesson in which Joel dives in a whole chapter of the book)
I HIGHLY ENCOURAGE YOU TO READ THIS BOOK IF YOU ARE AN ENTREPRENEUR, OR AN ASPIRING ONE, AND WANT TO LEARN A WIDE, INSIGHTFUL PERSPECTIVE OF THE SUCCESS JOURNEY. TERRIFIC READ!!!
August 7, 2021
This book is like a guide for early-stage entrepreneurs. Very knowledgeable and Informative with the author's personal story making it very engaging and interesting to follow. Joel shares his journey from a broke entrepreneur to being successful. Getting Naked is filled with valuable, honest, and real advice from someone who's been there and learned the lessons. Great book for entrepreneurs and aspiring business leaders. He shares the real ups and downs of being a entrepreneur. It offers entertaining, honest and relatable insight into what it takes to be an entrepreneur in today's world. Will definitely be reading this one again.
This book should be read by everyone because we all want to become successful. This book is your personal road map to business and personal success. Through this book, Joel Primus shared his experiences, his journey and all his struggles behind this success. He is also giving us the guidance on how to reach our destination. There are so many different tricks and techniques for success. If you we apply even some of the tips from this book, honestly a lot will change in our life.
Getting Naked is a delight to read and one of the best self help book. I learned important lessons from reading this book. It will teach you and force you to face yourself, adjust your thoughts about life, and look at your inner mirror for a better understanding of where and who you were, and where and who you have become upon the entrepreneurial journey. Read it and change your life!
This book should be read by everyone because we all want to become successful. This book is your personal road map to business and personal success. Through this book, Joel Primus shared his experiences, his journey and all his struggles behind this success. He is also giving us the guidance on how to reach our destination. There are so many different tricks and techniques for success. If you we apply even some of the tips from this book, honestly a lot will change in our life.
Getting Naked is a delight to read and one of the best self help book. I learned important lessons from reading this book. It will teach you and force you to face yourself, adjust your thoughts about life, and look at your inner mirror for a better understanding of where and who you were, and where and who you have become upon the entrepreneurial journey. Read it and change your life!
May 16, 2021
This is an amazing journey of author Joel Primus, an entrepreneur and a founder of Naked Underwear. He has openly talked about his ups and downs, personal beliefs, engagements with fellow colleagues, partners and people he met through out his journey. He has also quoted experiences other enterprises too.
In his book he guides and gives an insight to young and upcoming entrepreneurs about rules that apply in becoming a successful businessman for instance giving a tag line to your product “why you call it Naked … because it doesn’t stay on!”, giving importance to consistency, complaints, customer reviews, market research, selection, feedback, analyse competitiveness, customer survey and vote. It’s further required to investigate the flaws, establish process and product development, learn from mistakes and establish focus groups. The focal point of any business lies in pre-sampling the product and then focus on its production based on meeting its minimum target.
He quotes “Your business is like your baby. You’ve likely spent more of your awake time on your business than anything else in your life.
He hopes his experience and tips benefit the new entrepreneurs and face the actual realities of being in an entrepreneurial start up.
In his book he guides and gives an insight to young and upcoming entrepreneurs about rules that apply in becoming a successful businessman for instance giving a tag line to your product “why you call it Naked … because it doesn’t stay on!”, giving importance to consistency, complaints, customer reviews, market research, selection, feedback, analyse competitiveness, customer survey and vote. It’s further required to investigate the flaws, establish process and product development, learn from mistakes and establish focus groups. The focal point of any business lies in pre-sampling the product and then focus on its production based on meeting its minimum target.
He quotes “Your business is like your baby. You’ve likely spent more of your awake time on your business than anything else in your life.
He hopes his experience and tips benefit the new entrepreneurs and face the actual realities of being in an entrepreneurial start up.
July 13, 2021
‘Getting Naked’ is a pragmatic book by Joel Primus which does the perfect job in explaining the joys and challenges of the entrepreneurial world through his story.
Joel shares his story of how he started his own company called, ‘Naked’ when very few people believed in him. Against all odds, he managed to overcome all the the obstacles life threw at him and he shows how you can too!
The process of finding the right name of the company to learning and perfecting the art of pitching to investors. This book covers all aspects of the entrepreneurial world.
This Book also emphasises on the importance of taking risks, finding the right balance in life and having a deeper why for the things you do in your life. Don’t let work consume you entirely that you forget to take care of your personal life. Joel does a great job in showing his vulnerable side which makes the readers respect him and his story more.
A book which helps you demystify failure, derive inspiration and seek the right answers.
Joel shares his story of how he started his own company called, ‘Naked’ when very few people believed in him. Against all odds, he managed to overcome all the the obstacles life threw at him and he shows how you can too!
The process of finding the right name of the company to learning and perfecting the art of pitching to investors. This book covers all aspects of the entrepreneurial world.
This Book also emphasises on the importance of taking risks, finding the right balance in life and having a deeper why for the things you do in your life. Don’t let work consume you entirely that you forget to take care of your personal life. Joel does a great job in showing his vulnerable side which makes the readers respect him and his story more.
A book which helps you demystify failure, derive inspiration and seek the right answers.
March 17, 2021
Getting Naked will help you get out of your fears and start your own buisness with consciousness.
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Getting Naked reveals when to start your business, how to raise money, what is needed to build teams and hire employees, and why you need to develop a solid brand with objective-based operations and marketing.
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I highly recommend reading this book if you want to start your own buisness and make it a success 👍😊
-
Getting Naked reveals when to start your business, how to raise money, what is needed to build teams and hire employees, and why you need to develop a solid brand with objective-based operations and marketing.
-
I highly recommend reading this book if you want to start your own buisness and make it a success 👍😊
June 3, 2021
It was such a pleasure reading an honest memoir-style book about entrepreneurship and startups. It's filled with stories and actionable takeaways that are both heartfelt, personal, and useful. These types of business books are the best type of business book you could wish for.
FULL REVIEW COMING SOON
FULL REVIEW COMING SOON
May 4, 2021
The title of this book is very very unique . The content of the story revolves all about business and entrepreneurship.
It gives a proper guidance to people who are both experienced and inexperienced in this field and also it makes you question alot of things in which you are involved.
It gives a proper guidance to people who are both experienced and inexperienced in this field and also it makes you question alot of things in which you are involved.
August 14, 2021
Outstanding!
I really enjoyed this book because it is written exactly the way this kind of book should be written. This book tells a story and it tells it well, and with the stories. There are the takeaways that just stay with you after the read.
I really enjoyed this book because it is written exactly the way this kind of book should be written. This book tells a story and it tells it well, and with the stories. There are the takeaways that just stay with you after the read.
March 27, 2023
Amazing book. I like that it covers the full spectrum from practical tips about entrepreneurship and running your business, and at the same time Joel makes it extremely personal by sharing his learnings and struggles.
January 3, 2024
gran libro sobre las virtudes y vicisitudes del emprendimiento
Este libro abarca el viaje de Joel como emprendedor y al rededor de la historia una narrativa de consejos sobre cómo llevar una empresa, un correcto balance y mentalidad. Muy recomendable
Este libro abarca el viaje de Joel como emprendedor y al rededor de la historia una narrativa de consejos sobre cómo llevar una empresa, un correcto balance y mentalidad. Muy recomendable
January 4, 2022
A must-read for parents
This book is about the failures, misses, missteps, misunderstanding, mishaps and mis-directions that lead us exactly where we need to go. As I went deep into this book a lot was uncovered and discovered. Take a shot at this and feel differently.
This book is about the failures, misses, missteps, misunderstanding, mishaps and mis-directions that lead us exactly where we need to go. As I went deep into this book a lot was uncovered and discovered. Take a shot at this and feel differently.
June 20, 2021
This book is divided into three parts which talk about real experiences, rules and fundamentals that every businessman must know and the questions that one seems to try to understand for a startup not to fail; respectively.
Beginning with how one should gain confidence in oneself to execute the idea of business, the author goes on to explain the dos and don'ts while establishing the business. Where to be careful and where to let your guard down. All the phases- from planning to executing - are discussed with enough clarity. This book is a manageable read because Joel (one of the authors) relates the rules to his own story of executing his business plan. This book gives straight to the point steps which will help anyone willing to start a start-up. The language is also quite understandable which is a plus point.
This book is inspirational to me because I can relate to it as my dad is a businessman and he talks about similar things now and then. What I like the most about the book, except the clarity with which it is written, is the references and quotes from other philosophers, economists and writers. They are short and show just what is apt. There's no beating around the bush in the content. It is a light, knowledgeable and interesting book especially because the author has taken us along his journey which shows the transparency of the facts he states.
How I also see this book is as a culmination of lessons one learns throughout life in one place. What rules and cautions apply to businesses are a light of one's nature and behaviour in everyday living.
Beginning with how one should gain confidence in oneself to execute the idea of business, the author goes on to explain the dos and don'ts while establishing the business. Where to be careful and where to let your guard down. All the phases- from planning to executing - are discussed with enough clarity. This book is a manageable read because Joel (one of the authors) relates the rules to his own story of executing his business plan. This book gives straight to the point steps which will help anyone willing to start a start-up. The language is also quite understandable which is a plus point.
This book is inspirational to me because I can relate to it as my dad is a businessman and he talks about similar things now and then. What I like the most about the book, except the clarity with which it is written, is the references and quotes from other philosophers, economists and writers. They are short and show just what is apt. There's no beating around the bush in the content. It is a light, knowledgeable and interesting book especially because the author has taken us along his journey which shows the transparency of the facts he states.
How I also see this book is as a culmination of lessons one learns throughout life in one place. What rules and cautions apply to businesses are a light of one's nature and behaviour in everyday living.
Displaying 1 - 18 of 18 reviews