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The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
A Top Financial Times Recommended Business Book, The Brains and Brawn Company is the grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage
Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything.
False! Nothing in life or business is ever that simple.
In The Brains and Brawn How Leading Organizations Blend the Best of Digital and Physical , venture capitalist and Stanford Graduate School of Business lecturer Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren.
Siegel shows how to create lasting profits and growth in the smartest way by creating a solid partnership between digital innovation and traditional business operations―in other words, by marrying brains and brawn. He lays out the core competencies that today’s industry leaders have mastered and explains
Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, The Brains and Brawn How Leading Organizations Blend the Best of Digital and Physical provides practical, proven insights and advice for bridging the gulf between digital vs. physical, disruptor vs. incumbent, startup world vs. Fortune 500, and tech culture vs. industrial culture.
The Brains and Brawn How Leading Organizations Blend the Best of Digital and Physical provides everything you need to set your company apart from your competitors in real and measurable ways―and take the lead in your industry for years to come.
Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything.
False! Nothing in life or business is ever that simple.
In The Brains and Brawn How Leading Organizations Blend the Best of Digital and Physical , venture capitalist and Stanford Graduate School of Business lecturer Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren.
Siegel shows how to create lasting profits and growth in the smartest way by creating a solid partnership between digital innovation and traditional business operations―in other words, by marrying brains and brawn. He lays out the core competencies that today’s industry leaders have mastered and explains
Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, The Brains and Brawn How Leading Organizations Blend the Best of Digital and Physical provides practical, proven insights and advice for bridging the gulf between digital vs. physical, disruptor vs. incumbent, startup world vs. Fortune 500, and tech culture vs. industrial culture.
The Brains and Brawn How Leading Organizations Blend the Best of Digital and Physical provides everything you need to set your company apart from your competitors in real and measurable ways―and take the lead in your industry for years to come.
- GenresBusinessNonfiction
272 pages, Hardcover
Published July 22, 2021
24 people are currently reading
234 people want to read
About the author
Robert E. Siegel
3 books3 followersRobert E. Siegel is a lecturer in management at the Stanford Graduate School of Business. He is also a venture partner at Piva Capital, a general partner at XSeed Capital, and sits on the board of directors of multiple companies. He is the author of The Systems Leader: Mastering the Cross-Pressures That Make or Break Today's Companies and The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical.
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Displaying 1 - 6 of 6 reviews
September 25, 2021
This book outlined a well structured and balanced view of organisational competences with a neat analogy to the human system’s brain and brawn. The pithy connection to both digital (brain) and physical (brawn) is perhaps a bit of a stretch but gets the mind moving.
As a flavour of modernised balanced scorecard, this is pretty good… at least as a checklist; I am not sure how useful the framework will be to guide strategy development as it is descriptive and all encompassing rather than directional, but still very worthwhile and something I will be playing with for sure!
Where this book comes to life for me is in the vivid case studies and juxtaposition of different organisations against each of the 10 dimensions defined (5 brain/5 brawn).
Certainly a recommendation.
As a flavour of modernised balanced scorecard, this is pretty good… at least as a checklist; I am not sure how useful the framework will be to guide strategy development as it is descriptive and all encompassing rather than directional, but still very worthwhile and something I will be playing with for sure!
Where this book comes to life for me is in the vivid case studies and juxtaposition of different organisations against each of the 10 dimensions defined (5 brain/5 brawn).
Certainly a recommendation.
February 27, 2022
In this book the author, a Standford Graduate School Business professor, Robert Siegal, explores 10 "brainy, brawny" competencies using short profiles which explore a few companies that have these strengths.
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August 9, 2021This book illustrates the different brain competencies to embrace digitalization.
My Highlights: https://learning.oreilly.com/u/748020...
My Highlights: https://learning.oreilly.com/u/748020...
December 26, 2021
Introducing the systems leader who is able to merge aspects of the brains and the brawn companies.
May 5, 2024
파해 하거나 파훼 당하거나.
February 13, 2023
I just finished reading The Brains and Brawn Company book by Robert Siegel.
This book provides comprehensive frameworks and case studies to assist organisations and leaders in assessing and preparing for the disruptions they face within the digital-physical landscape. It is an invaluable resource for gaining insights and understanding.
The vivid case studies and comparison of various organizations against 10 aspects ( Brains and Brown) lets you deeply grasp your organization situations.
Highly recommanded for leaders and Startup dreamers.
This book provides comprehensive frameworks and case studies to assist organisations and leaders in assessing and preparing for the disruptions they face within the digital-physical landscape. It is an invaluable resource for gaining insights and understanding.
The vivid case studies and comparison of various organizations against 10 aspects ( Brains and Brown) lets you deeply grasp your organization situations.
Highly recommanded for leaders and Startup dreamers.
Displaying 1 - 6 of 6 reviews