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Brand New Start: Fast-Start Your Career with the Power of Personal Branding
Studying in college or business school and wondering what it takes to land your dream job?Early in your career and wondering how to set yourself up for success?Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better? If you find yourself nodding to any of these questions, then this is the book for you. Brand New Start teaches you that a lot of success at the start of your career hinges on how well you understand, articulate and present the most important brand you can work on. You.Combining the wisdom and experience of a CEO gained over two and a half decades in the corporate world with the accessible and engaging storytelling of a bestselling novelist, Brand New Start is a unique book. It will make you reflect, smile, rethink some things you've taken for granted, and ultimately equip you with practical advice on how to build a more authentic, more compelling and more differentiated personal brand as a cornerstone of your career success.
149 pages, Kindle Edition
Published January 18, 2021
3 people are currently reading
59 people want to read
About the author
Mainak Dhar
58 books278 followersAfter finishing his schooling at Modern School, Barakhamba Road and his under-graduation at Hindu College, Delhi, Mainak Dhar graduated from the Indian Institute of Management, Ahmedabad. He has spent two decades in the corporate sector — starting with Procter & Gamble in India. He spent eighteen years with P&G, fifteen of them outside India across the Asia Pacific region. In 2014, he moved back to India as the CEO of the India operations of a major consumer products multinational.
A self-described cubicle dweller by day and writer by night, Mainak is also the author of over a dozen books, some of which have been bestsellers in India and abroad. These books have been translated into Turkish, Vietnamese, Japanese, French, German and Portuguese. He lives in Mumbai with his wife, Puja, and their son, Aaditya. When not at work or with his family, he can usually be found working on, or thinking about his next book. Learn more about him and contact him at www.facebook.com/AuthorMainakDhar.
A self-described cubicle dweller by day and writer by night, Mainak is also the author of over a dozen books, some of which have been bestsellers in India and abroad. These books have been translated into Turkish, Vietnamese, Japanese, French, German and Portuguese. He lives in Mumbai with his wife, Puja, and their son, Aaditya. When not at work or with his family, he can usually be found working on, or thinking about his next book. Learn more about him and contact him at www.facebook.com/AuthorMainakDhar.
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Displaying 1 - 30 of 248 reviews
April 1, 2021
I selected "Brand New Start" by Mainak Dhar due to following reasons
1) Author Mainak Dhar
2) Attractive cover giving confidence of Superpower
3) long subtitle "Fast-Start Your Career with the Power of Personal Branding"
4) Chances of learning something new
I took this book in the morning. I read the first few pages where the author describes why one should read this book. And that's it, 160 pages were finished in the next 3-4 hours. The section I liked the most is "Three reasons why you should listen to me and one reason why you shouldn't". Here I liked the frankness of Mainak over the acceptance of his limitations. In a very friendly manner, he tells us that he is not a counselor but a direct or indirect person in the decision-making of things discussed in this book.
As the blurb suggests, the content of this book is all about personal branding. Yes, you heard me right. Though our world works on product and personality branding, we mostly fall on the consumer side. This book tells us the supplier side. I mean it shows what a brand for a person is. The initial section tells us all about personal branding by removing myths and by answering general questions. The later section discusses how to make a brand out of us. The material is good.
My observations
1) Very good content creation. Text, charts, and figures were proper. Even larger than normal font size helps in reducing bored-ness in reader
2) Kind of good topic for a self-help genre
3) For new entrant a good read, for those who have read already established book, this book may not give too much novelty
4) I found fewer examples and cases. I feel those are the heart of self-help books. Else self-help will be an academic book for me.
I would like to thank Writersmelon for providing me a review copy in exchange for an honest review.
Nice self-help deserves 3.75 out of 5.
1) Author Mainak Dhar
2) Attractive cover giving confidence of Superpower
3) long subtitle "Fast-Start Your Career with the Power of Personal Branding"
4) Chances of learning something new
I took this book in the morning. I read the first few pages where the author describes why one should read this book. And that's it, 160 pages were finished in the next 3-4 hours. The section I liked the most is "Three reasons why you should listen to me and one reason why you shouldn't". Here I liked the frankness of Mainak over the acceptance of his limitations. In a very friendly manner, he tells us that he is not a counselor but a direct or indirect person in the decision-making of things discussed in this book.
As the blurb suggests, the content of this book is all about personal branding. Yes, you heard me right. Though our world works on product and personality branding, we mostly fall on the consumer side. This book tells us the supplier side. I mean it shows what a brand for a person is. The initial section tells us all about personal branding by removing myths and by answering general questions. The later section discusses how to make a brand out of us. The material is good.
My observations
1) Very good content creation. Text, charts, and figures were proper. Even larger than normal font size helps in reducing bored-ness in reader
2) Kind of good topic for a self-help genre
3) For new entrant a good read, for those who have read already established book, this book may not give too much novelty
4) I found fewer examples and cases. I feel those are the heart of self-help books. Else self-help will be an academic book for me.
I would like to thank Writersmelon for providing me a review copy in exchange for an honest review.
Nice self-help deserves 3.75 out of 5.
January 29, 2021
Brand New Start: Fast-Start Your Career with the Power of Personal Branding by Mainak Dhar is a non fiction book which helps you learn the importance of Brand Building, which is YOU.
I loved how the book has named different titles, which are super eye catching and makes you want to read what's written inside each one of them. The book also has many pros and cons list which the author has experienced himself and narrowed it down for us.
The author helps us in building a more authentic and more compelling personal brand as a stepping stone to our career's success. The author talks about the ADDA model - Authentic and Purpose Driven, Differentiated and Playing to your points, Delivering, Adapting as You and world around you changes.
The author also talks about the myths of Personal Branding as well as other key questions are answered very crisp and to the point. I liked how this book has talked about the main points and no bullshit at all about the topic. I recommend this book to anyone looking to start their career or wishes to learn more about the topic.
I loved how the book has named different titles, which are super eye catching and makes you want to read what's written inside each one of them. The book also has many pros and cons list which the author has experienced himself and narrowed it down for us.
The author helps us in building a more authentic and more compelling personal brand as a stepping stone to our career's success. The author talks about the ADDA model - Authentic and Purpose Driven, Differentiated and Playing to your points, Delivering, Adapting as You and world around you changes.
The author also talks about the myths of Personal Branding as well as other key questions are answered very crisp and to the point. I liked how this book has talked about the main points and no bullshit at all about the topic. I recommend this book to anyone looking to start their career or wishes to learn more about the topic.
February 1, 2021
Personal branding is a technique that plays a very important role in the success of any individual. This technique involves a conscious and intentional effort to create or influence public opinion about an individual. Sadly, not everyone knows the ways of the world. That’s where this book comes into play. Brand New Start by Mainak Dhar is a non-fiction book that will help one realize the power of personal branding.
Read the complete review here: https://www.aliveshadow.com/category-...
Read the complete review here: https://www.aliveshadow.com/category-...
March 31, 2021
This book is perfect for the ones planning to enter the world of entrepreneurship in the near future. Crafted by the CEO of a multinational firm, with years experience, Mainak Dhar brings you the do's and don'ts when it comes to starting a new brand or a company.
Before going into the core of personal branding, the author deftly talks about the basics of personal branding and understanding the need for it. To be able to successfully establish one's personal branding, it is important to know why it is so important to you; and the author makes you think whether it is the right thing for you to pursue.
Next, the author delves into the why, what and how of personal branding. He uses a rather unique yet unusual analogy to discuss the core of personal branding. The author calls it the 'ADDA' model - the Bengali word equivalent to leisurely yet intimate conversations about myriad topics amongst a group of people. This approach is used in an engaging way to teach you about life skills required to build a personal branding, and also tips to make sure your personal branding is an effective contribution to the society and economy.
The author not only focuses on the self or the individual involved, but the different lives intertwined in the corporate sector. Personal branding is not just about one's success, but it impacts everyone indirectly involved with the brand. With many useful diagrams and charts, with an easy and understandable language, with immense number of real-life examples, and a narration the feels intimately just crafted for you - Brand New Start is a book you must read if you want to have a brand new start for yourself.
Before going into the core of personal branding, the author deftly talks about the basics of personal branding and understanding the need for it. To be able to successfully establish one's personal branding, it is important to know why it is so important to you; and the author makes you think whether it is the right thing for you to pursue.
Next, the author delves into the why, what and how of personal branding. He uses a rather unique yet unusual analogy to discuss the core of personal branding. The author calls it the 'ADDA' model - the Bengali word equivalent to leisurely yet intimate conversations about myriad topics amongst a group of people. This approach is used in an engaging way to teach you about life skills required to build a personal branding, and also tips to make sure your personal branding is an effective contribution to the society and economy.
The author not only focuses on the self or the individual involved, but the different lives intertwined in the corporate sector. Personal branding is not just about one's success, but it impacts everyone indirectly involved with the brand. With many useful diagrams and charts, with an easy and understandable language, with immense number of real-life examples, and a narration the feels intimately just crafted for you - Brand New Start is a book you must read if you want to have a brand new start for yourself.
January 24, 2021
It’s a short read that can be read in a day. It’s non fiction work. I will briefly summarise concept. I liked how author has started the book like from Hello and introduction like why should you write the book. That way author developed rapport with the reader. It’s a unique way to start a book, I must say that. The next chapter is three reasons why you should trust me and one why you shouldn’t. In that author has talked about credibility. About the most important brand that we meet is : You. Author has explained everything with proper examples like the Maggi noodles. That way it easily get into our heads. Author has focused mostly on personal branding and reputation you build. Read the book to know about further chapters. I liked the concept of the book. The book is written in simple and easily understandable language that way everyone can understand it. Author has described it well along with proper suitable headings, bullet points, examples, etc. Author has explained all the topics well. I liked how it slightly touched the self help genre yet it’s unique in it’s own nature and description. It’s a quick, simple and informative read. Overall good one.
February 14, 2021
How good would you like to kick start your important phases in life?
Well, I would surely go for having faith in myself and mainting a balance between hopes and moments.
Mainak Dhar 's 'Brand New Start' is a very subtle and simple book that gives a lot of importance to begining things rightly- especially while making one's brand. Brand is a word that is often misunderstood. People think that brand can be created only by social media influencers or such high profiles. Insetead the truth is, we create our brand everywhere we go. If someone remembers your name and your face out from a crowd, then you are different from others and that's you brand. This idea is that simple but not so practical if you don't have the right direction. Here comes the purpose of this book - To provide right direction to youngsters who are confused to begin their career. Begining right is very important and here comes the importance of first impression(s)
The book vividly talked about many things that are quiet known to us, but in a different angle. Importance of Social Profiling, Values, Understanding self worth, myths on social branding, Emotional Intelligence, Why is the first impression important, Why moving ahead is tough, The do's and Don'ts, moments of truth, 7-38-55 rule, Dark Traid etc are some of my personal favourites that I would like to point out.
Coming to the language and structure of the book, in the bgining I felt it really personal(And I'm not such a fan of personal language). But by the course of the book, I realised that such an approach could clear many doubts which remains clinged in our mind, but on a personal interest, I don't appreciate it. Pictorisation is one of the main element that adds beauty to conceptualisation. Also sharing many personal- professional experiences gives the reader a believable idea of the scenarios.
Would recommend all career seeking aspirants out there. Rating 4/5.
Well, I would surely go for having faith in myself and mainting a balance between hopes and moments.
Mainak Dhar 's 'Brand New Start' is a very subtle and simple book that gives a lot of importance to begining things rightly- especially while making one's brand. Brand is a word that is often misunderstood. People think that brand can be created only by social media influencers or such high profiles. Insetead the truth is, we create our brand everywhere we go. If someone remembers your name and your face out from a crowd, then you are different from others and that's you brand. This idea is that simple but not so practical if you don't have the right direction. Here comes the purpose of this book - To provide right direction to youngsters who are confused to begin their career. Begining right is very important and here comes the importance of first impression(s)
The book vividly talked about many things that are quiet known to us, but in a different angle. Importance of Social Profiling, Values, Understanding self worth, myths on social branding, Emotional Intelligence, Why is the first impression important, Why moving ahead is tough, The do's and Don'ts, moments of truth, 7-38-55 rule, Dark Traid etc are some of my personal favourites that I would like to point out.
Coming to the language and structure of the book, in the bgining I felt it really personal(And I'm not such a fan of personal language). But by the course of the book, I realised that such an approach could clear many doubts which remains clinged in our mind, but on a personal interest, I don't appreciate it. Pictorisation is one of the main element that adds beauty to conceptualisation. Also sharing many personal- professional experiences gives the reader a believable idea of the scenarios.
Would recommend all career seeking aspirants out there. Rating 4/5.
This entire review has been hidden because of spoilers.
April 12, 2021
The book is all about personal branding. It emphasises the importance of personal branding in the corporate field, especially for those who are freshly graduated from college. Mainak Dhar tries to bust a few myths around personal branding, for example, a majority believe personal branding is for extroverts, which is not true.
With his lucid writing style, he let the reader understands the need for personal branding in this digital era.
Since the author has years of experience in the corporate field, he shares with us how the modern hiring process works. According to the book, if you are looking for a corporate job, it is necessary to have a well-curated LinkedIn profile. Fill your digital place with content that speaks about your uniqueness and value. In short, leave your digital footprints on social media platforms especially on LinkedIn.
Branding of a product or service is what makes it different from its competitors, likewise, personal branding serves the same idea. Though securing degrees from prestigious universities aid you in getting the first level entry, it is your point of difference that decides whether you are a good fit for the job.
What I like about the book is, it gives a clear guideline to the reader on how one should find their inner strength, passion, how one may choose an organisation to work for and how one should prepare the resume effectively focussing on point of difference rather than the point of parity.
As per the study, the average initial screening time for a candidate's resume is just 7.4 seconds. Within that 7.4 seconds, your resume makes a strong impression the recruiter will want to learn more about and decide to send you an interview call letter. How your resume can grab recruiters attention within that 7.4 seconds? Read the book!
Overall I liked the book and would recommend it to the young graduates and students out there. It qualifies as a personal development guide, so a general audience also can grab the copy.
With his lucid writing style, he let the reader understands the need for personal branding in this digital era.
Since the author has years of experience in the corporate field, he shares with us how the modern hiring process works. According to the book, if you are looking for a corporate job, it is necessary to have a well-curated LinkedIn profile. Fill your digital place with content that speaks about your uniqueness and value. In short, leave your digital footprints on social media platforms especially on LinkedIn.
Branding of a product or service is what makes it different from its competitors, likewise, personal branding serves the same idea. Though securing degrees from prestigious universities aid you in getting the first level entry, it is your point of difference that decides whether you are a good fit for the job.
What I like about the book is, it gives a clear guideline to the reader on how one should find their inner strength, passion, how one may choose an organisation to work for and how one should prepare the resume effectively focussing on point of difference rather than the point of parity.
As per the study, the average initial screening time for a candidate's resume is just 7.4 seconds. Within that 7.4 seconds, your resume makes a strong impression the recruiter will want to learn more about and decide to send you an interview call letter. How your resume can grab recruiters attention within that 7.4 seconds? Read the book!
Overall I liked the book and would recommend it to the young graduates and students out there. It qualifies as a personal development guide, so a general audience also can grab the copy.
February 12, 2022
❤️BOOK REVIEW 📚❤️
TITLE : BRAND NEW START
FAST START YOUR CAREER WITH THE POWER OF PERSONAL BRANDING
AUTHOR : MAINAK DHAR
Publication : Bloomsbury Publishing India
Genre : Self-help
Format : Paperback
Pages : 165
"Building a personal brand is something you can learn to do, no matter where you are in your career journey."
🖍️ Recently I had read a book named 'LEADERSHIP IN 100 WORDS' by the author which I liked very much so I decided to read this other book written by him.
🖍️ Every chapter of the book has started with the words of some great people which match with the things written in that chapter.
🖍️ The main focus of the author has been on personal branding and he has tried to convey this through many different aspects throughout the book.
🖍️ I found 'The ADDA model of personal branding' section of the book very informative and logical.
🖍️ The author has written in this book about all the ways you can be successful to earn a name in the world of entrepreneurship.
🖍️ The author has used Venn diagrams to explain some of the points in the book which reminded me of the book 'Ikigai'
🖍️ In this book you will find everything you need to turn any of your dreams into a brand.
🖍️ What should and should not be done to make a work into BRAND - both these things have been well written by the author in this book.
🖍️ This book has proved that it is not necessary to inspire someone by telling the story of a great personality, but you can tell a lot from your experiences.
🖍️ If you are studying in a college and want to start your business after completing college, then definitely read such books.
Thanks for Reading 😍
Ratan Ratings 🌟 4.6/5
TITLE : BRAND NEW START
FAST START YOUR CAREER WITH THE POWER OF PERSONAL BRANDING
AUTHOR : MAINAK DHAR
Publication : Bloomsbury Publishing India
Genre : Self-help
Format : Paperback
Pages : 165
"Building a personal brand is something you can learn to do, no matter where you are in your career journey."
🖍️ Recently I had read a book named 'LEADERSHIP IN 100 WORDS' by the author which I liked very much so I decided to read this other book written by him.
🖍️ Every chapter of the book has started with the words of some great people which match with the things written in that chapter.
🖍️ The main focus of the author has been on personal branding and he has tried to convey this through many different aspects throughout the book.
🖍️ I found 'The ADDA model of personal branding' section of the book very informative and logical.
🖍️ The author has written in this book about all the ways you can be successful to earn a name in the world of entrepreneurship.
🖍️ The author has used Venn diagrams to explain some of the points in the book which reminded me of the book 'Ikigai'
🖍️ In this book you will find everything you need to turn any of your dreams into a brand.
🖍️ What should and should not be done to make a work into BRAND - both these things have been well written by the author in this book.
🖍️ This book has proved that it is not necessary to inspire someone by telling the story of a great personality, but you can tell a lot from your experiences.
🖍️ If you are studying in a college and want to start your business after completing college, then definitely read such books.
Thanks for Reading 😍
Ratan Ratings 🌟 4.6/5
February 10, 2021
BOOK NAME : BRAND NEW START
AUTHOR : MAINAK DHAR
GENRE : CAREER HELP
PAGE COUNT : 166
FORMAT : PAPERBACK
'Brand New Start' is a book which is helpful for anyone who is ambitious about personal branding. These days, publicity and self promotion gained so much significance in career or business development. How we present ourselves to a second person really affects our betterment in whichever career or passion we pursue.
The author being a CEO of a multi-national company, penned down the wisdom he acquired through over 25 years of his career experiences in a way that it will be helpful for youngsters or anyone who is passionate about building a successful professional life.
The point of view of interviewers, what they expect from candidates and all are explained well, detailing even the ways to make resume attractive. Author explains ADDA model of personal branding in this book.
If you are a fresher who wants to get your dream job, a young professional who wants to step higher in your career ladder, an experienced careerist finding difficulties in adjusting with the work atmosphere and move forward positively, this book will be a refreshing and insightful read for you.
February 9, 2021
It is a self help book that talks about how you can make yourself a brand.
The author speaks about personal branding, its myths and importance. The ways anyone can develop themself into a brand in a very pragmatic manner.
The author also state his challenges and struggles through which readers can relate and learn more from his experiences.
The language is simple and lucid. It is a written and explain book. The best part of this book is that it is in a blueprint form, for the ways and theories to be followed & practiced and i loved that.
The title & cover of this book is so eye-catching.
I will recommend this book to all and especially to the people who are looking to work in the corporate world.
Ratings: 4.5/5✨
The author speaks about personal branding, its myths and importance. The ways anyone can develop themself into a brand in a very pragmatic manner.
The author also state his challenges and struggles through which readers can relate and learn more from his experiences.
The language is simple and lucid. It is a written and explain book. The best part of this book is that it is in a blueprint form, for the ways and theories to be followed & practiced and i loved that.
The title & cover of this book is so eye-catching.
I will recommend this book to all and especially to the people who are looking to work in the corporate world.
Ratings: 4.5/5✨
July 4, 2022
A career plan is a strategy that all of us continuously need to develop in order to help assist and manage our learning and progression throughout our working life.
Planning the steps that need to be taken and accordingly designing a plan that will help us in branding our own self is important for a number of reasons.
The most important of this being that it helps in reducing the risk that we may take by making impulsive decisions.
It is also crucial as it is beneficial to succor us in recognising when we are actually ready and prepared to look for new opportunities and develop new skills.
As it has been rightly said, the way people treat themselves is the way others will treat them and hence, ‘Brand New Start’ by author Mainak Dhar is a great book full of wealth of information for the readers in this regards.
The author shows us how branding our own self is not just another example of marketing jargon, but rather it is the process of establishing our persona for the target audience.
In this competitive world that we are currently living in, standing out from the crowd is very much necessary and it involves carefully and accurately communicating our values, beliefs, goals, and purpose.
The valuable tips and keypoints coming from an author who has been in this corporate world for over more than two decades experience was a treat to read. Hence I am going to give this FIVE STARS ⭐⭐⭐⭐⭐
Planning the steps that need to be taken and accordingly designing a plan that will help us in branding our own self is important for a number of reasons.
The most important of this being that it helps in reducing the risk that we may take by making impulsive decisions.
It is also crucial as it is beneficial to succor us in recognising when we are actually ready and prepared to look for new opportunities and develop new skills.
As it has been rightly said, the way people treat themselves is the way others will treat them and hence, ‘Brand New Start’ by author Mainak Dhar is a great book full of wealth of information for the readers in this regards.
The author shows us how branding our own self is not just another example of marketing jargon, but rather it is the process of establishing our persona for the target audience.
In this competitive world that we are currently living in, standing out from the crowd is very much necessary and it involves carefully and accurately communicating our values, beliefs, goals, and purpose.
The valuable tips and keypoints coming from an author who has been in this corporate world for over more than two decades experience was a treat to read. Hence I am going to give this FIVE STARS ⭐⭐⭐⭐⭐
February 15, 2021
This is a self help book but presented in an interesting way. The author has penned down his own learnings and experiences in this book. The narration is kept simple and easy making it a good read. The words selection is good too making it a comfortable read for all the age groups.
This book focuses on the development of our own efforts and skills. Unless we don't improve ourselves we can't proceed on our way to success. The investment you can do is in yourself that is what the author has written down beautifully.
It was an easy and simple read. I finished it in one sitting only.
This book focuses on the development of our own efforts and skills. Unless we don't improve ourselves we can't proceed on our way to success. The investment you can do is in yourself that is what the author has written down beautifully.
It was an easy and simple read. I finished it in one sitting only.
February 20, 2022
have impressed by the cover of the book at first when I have started to read this book literally as well as gradually I have started to interrogate myself about my career. I have enforced by his third question " Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better? ............. Then this is the book for you. "
After that, I have compelled myself to track the advice of the author. He has established his branded experience in this book. He has differentiated the product and brands, our qualifications and our career, performance and potential.
He has illustrated 4 abilities for branding,
Curiosity
Insight
Engagement
Determination.
To build a strong brand you should be an extrovert, he said. Personal branding tends to introspection, projecting your authentic self and a thoughtful way of selling your brand. Style or personality never correlate with a personal brand. Building the personal brand have to learn by yourself.
Lots of factors and skills about the brand building has been embraced in this book. If you are really worried about your carrier, thinking about it or looking to start up then definitely this book will be the lighthouse for you guys
After that, I have compelled myself to track the advice of the author. He has established his branded experience in this book. He has differentiated the product and brands, our qualifications and our career, performance and potential.
He has illustrated 4 abilities for branding,
Curiosity
Insight
Engagement
Determination.
To build a strong brand you should be an extrovert, he said. Personal branding tends to introspection, projecting your authentic self and a thoughtful way of selling your brand. Style or personality never correlate with a personal brand. Building the personal brand have to learn by yourself.
Lots of factors and skills about the brand building has been embraced in this book. If you are really worried about your carrier, thinking about it or looking to start up then definitely this book will be the lighthouse for you guys
February 9, 2021
Growing of social media and influencer industry made common people enlighten about personal branding.
the book from beginning to the end covers everything about personal branding.
Starts from asking fundamental question i.e did you know you are a brand?
It goes Deep in the topic by explaining models of personal branding. I.e ADDA.
This book is must for every individual who are trying or working on building their personal brand.
With it's easy to read language and interesting format it is easily readable by everyone of any age.
the book from beginning to the end covers everything about personal branding.
Starts from asking fundamental question i.e did you know you are a brand?
It goes Deep in the topic by explaining models of personal branding. I.e ADDA.
This book is must for every individual who are trying or working on building their personal brand.
With it's easy to read language and interesting format it is easily readable by everyone of any age.
November 21, 2021
Does it ever happen to you,that you pick up a book without much expectations but it not only fulfills the need of your mind rather exceeds it. When I started reading it I expected it to be one more self help book like tons of others. But it's not,it actually gave me an insight and way to know my own abilities & strengths as well as how do I present them to showcase the best of me!
The author won my heart in the beginning only when he strikes a casual conversation with his readers. He lets us choose if we want to continue having this conversation with him or not.I liked that he made the readers part of his book in a way creating a bond between un. In the introduction itself he assures us that he has been in our shoes and hence wants to guide us.He offers us a helping hand so we the readers won't need to go through the same hardships as him.This selfless attitude of the author actually convinced me to read the book further. He doesn't pretend to be a 'know it all' rather prefers to have a two-way conversation asking us to write to him our experiences.
The book is mainly divided into 3 parts. In the first one author convinces us why we should read further and why 'he' is the right person to have this conversation with us. He clears out our doubts about 'us' being a brand and explains how it's not just the things we do to build our image but how we're perceived by others .
In the second part he introduces us to ourselves as a brand. He explains why 'personal branding' is essential,clears out the myths about it. He also shows 3 levels on which we can be pursued.The 'visible us',our appearance, speech, behavior.Then 'discoveravle us' ,our qualifications,online presence and other's opinion of us. And lastly the 'inner us' our motivations,core values and inner beliefs. He explains how these things are woven together to represent us.
In the third one he elaborates the ADDA model of personal branding. The author tells us that personal branding starts with a clear understanding of who you are and helps us find what defines our purpose by asking us questions time to time.He slowly takes us on a journey of self awareness, differentiating ourselves from others,being adaptable and much more.
Things I loved about the book-
●The analogies given for better understanding.
●Every quote by famous people in the beginning of each chapter which insinuates readers right into the topic.
●The examples from different articles which back up what the author has to say.
●I also loved how it gives so much clarity about us to ourselves as we move forward through the book.
I personally believe that reading this book will help college students or people who are at the beginning stage of their careers to end up at a workspace where they can be their authentic selves. The book gives perfect perception on how to thrive in a work space and play your cards right not by manipulating but by being your true self!As the author ended it on a beutiful quote by 'Maya Angelou' , "When you learn,teach. When you get,give." I'd like you, to pick up this book so that I can say that I've paid it forward😊
The author won my heart in the beginning only when he strikes a casual conversation with his readers. He lets us choose if we want to continue having this conversation with him or not.I liked that he made the readers part of his book in a way creating a bond between un. In the introduction itself he assures us that he has been in our shoes and hence wants to guide us.He offers us a helping hand so we the readers won't need to go through the same hardships as him.This selfless attitude of the author actually convinced me to read the book further. He doesn't pretend to be a 'know it all' rather prefers to have a two-way conversation asking us to write to him our experiences.
The book is mainly divided into 3 parts. In the first one author convinces us why we should read further and why 'he' is the right person to have this conversation with us. He clears out our doubts about 'us' being a brand and explains how it's not just the things we do to build our image but how we're perceived by others .
In the second part he introduces us to ourselves as a brand. He explains why 'personal branding' is essential,clears out the myths about it. He also shows 3 levels on which we can be pursued.The 'visible us',our appearance, speech, behavior.Then 'discoveravle us' ,our qualifications,online presence and other's opinion of us. And lastly the 'inner us' our motivations,core values and inner beliefs. He explains how these things are woven together to represent us.
In the third one he elaborates the ADDA model of personal branding. The author tells us that personal branding starts with a clear understanding of who you are and helps us find what defines our purpose by asking us questions time to time.He slowly takes us on a journey of self awareness, differentiating ourselves from others,being adaptable and much more.
Things I loved about the book-
●The analogies given for better understanding.
●Every quote by famous people in the beginning of each chapter which insinuates readers right into the topic.
●The examples from different articles which back up what the author has to say.
●I also loved how it gives so much clarity about us to ourselves as we move forward through the book.
I personally believe that reading this book will help college students or people who are at the beginning stage of their careers to end up at a workspace where they can be their authentic selves. The book gives perfect perception on how to thrive in a work space and play your cards right not by manipulating but by being your true self!As the author ended it on a beutiful quote by 'Maya Angelou' , "When you learn,teach. When you get,give." I'd like you, to pick up this book so that I can say that I've paid it forward😊
July 15, 2021
Brand New Start, as the title of this book says itself.. is a whole lot of everything that helps you gain the confidence to start your career and the significance of personal brand building. The way every title of this book is written really draws the reader to itself and makes you wanna know what it actually has to offer. It mainly focuses on the whole concept of brand building, which is you. It states everything about why personal branding matters for your career, who people shy away from personal branding and many more of various things that just might be stopping you from the BIG step. I really adore how the author has packed a handful of knowledge in just 144 pages, which is really impressive. Nothing feels like it's rushed or is poorly portrayed than the other. I've read quite a few books about self branding and trust me, most of them were just bullshit with a lot of off topic talks. But this one really stood out for me as it points out the key points about the topic. The author has also pointed out some myths about personal branding and a lot of questions which are answered very precisely. Reading this book fills me up with some knowledge I wish I had when I was an adolescent. But you know, it's never too late to gain knowledge for good. This book incorporates really well described ideas to help one out building their career. The author of this book himself is the CEO of a multinational company and has shared his over 25 years of experience in the most genuine way possible which makes it super handy to understand for anyone and is helpful for anyone to pursue with the things they are passionate about in life. For those who may or will be looking for a 9/5 job, this can turn out to be a really helpful read, as it breaks down the facts about job interviews and explains the interviewer's point of view, what they are looking for in an intern really well and if that's not enough, it also tells you how you can make your resume look more compelling and attractive to the company, which can be a game changer as I've seen a lot of people struggling to make their resume stand out. I'll have to admit, this book can be really insightful for youngsters and adults who want a step up in their career. Author also explains the concept of ADDA Model of Personal Branding, i.e (A)uthentic and Purpose-driven (D)ifferentiated and playing to your points of difference, (D)elivering at moments of truth, (A)dapting as you and the world around you changes. I found this the most uplifting part about this book. Even if you haven't studied management before, the content of this book is extremely easy to comprehend. If you're looking for a book to clear up your mind with all the doubts of personal branding, I'll tell you what, this is the one for you. If this book doesn't lift you up to take that big step for your career that you were always afraid of, I don't know what will. So get your hands on "Brand New Start" asap and give it a try, you won't regret it! Really appreciable work by @dharmainak
June 21, 2021
Based on the title, I expected this book to be a lot of jargon about marketing, branding, and selling yourself. What I got was much better. 'Brand New Start' by Mainak Dhar really has the potential to be a game-changer in the lives of individuals looking for a fresh start in their current career or are looking for something brand new. As I've read his previous fiction books, I wasn't too surprised to find that Mainak Dhar is a great writer: clear, intellectually honest, articulate, and good-humoured.
The starting premise of 'Brand New Start' is indeed ambitious, to reinvent one's career. If it wasn't because there is no shortage of this kind of books in the market, I would have thought this book to be yet another one of those commercial baits. However, the simplicity of 'Brand New Start' and the many exercises it contains inside; make it a worthwhile read.
The originality in this book relies in applying the same method entrepreneurs do on their businesses to ourselves. If we were going to treat ourselves as a one person enterprise, how would we define our purpose, the value we provide or our customers? There is a series of exercises aimed at understanding what you do know, what your inner purpose in life could be, and how to produce a desired-future-state of yourself. It teaches you how to think about a seemingly indivisible problem (your purpose/career) in a structured way using models. This enables you to look closely at parts to improve the whole, or at the whole to see what parts need to change. That's a great skill, and something not taught in many schools.
'Brand New Start' develops the idea of the branding to a more personal level. Through simple theory and relatable case studies, author managed to explain how to develop and improve personal branding. It is aimed at the professionals who aim for growth or reinvention both in an organization or in freelancing.
In 'Brand New Start', Mainak Dhar gives structure to any career or project and explains it in the language any literate professional could understand. In addition to that, the book provides few simple tools for professional self-reflection and points to common mistakes people make. I would recommend the book to someone who is trying to re-imagine their professional lives, or to those who are stuck in a dissatisfying professional situation - the book does not just offer simple answers like "drop your job and start a startup" or "turn your hobby into a career" but shows some smart ways to readjust in one's current position, to prove one's value to the organization, or to pitch one's services to a client.
The starting premise of 'Brand New Start' is indeed ambitious, to reinvent one's career. If it wasn't because there is no shortage of this kind of books in the market, I would have thought this book to be yet another one of those commercial baits. However, the simplicity of 'Brand New Start' and the many exercises it contains inside; make it a worthwhile read.
The originality in this book relies in applying the same method entrepreneurs do on their businesses to ourselves. If we were going to treat ourselves as a one person enterprise, how would we define our purpose, the value we provide or our customers? There is a series of exercises aimed at understanding what you do know, what your inner purpose in life could be, and how to produce a desired-future-state of yourself. It teaches you how to think about a seemingly indivisible problem (your purpose/career) in a structured way using models. This enables you to look closely at parts to improve the whole, or at the whole to see what parts need to change. That's a great skill, and something not taught in many schools.
'Brand New Start' develops the idea of the branding to a more personal level. Through simple theory and relatable case studies, author managed to explain how to develop and improve personal branding. It is aimed at the professionals who aim for growth or reinvention both in an organization or in freelancing.
In 'Brand New Start', Mainak Dhar gives structure to any career or project and explains it in the language any literate professional could understand. In addition to that, the book provides few simple tools for professional self-reflection and points to common mistakes people make. I would recommend the book to someone who is trying to re-imagine their professional lives, or to those who are stuck in a dissatisfying professional situation - the book does not just offer simple answers like "drop your job and start a startup" or "turn your hobby into a career" but shows some smart ways to readjust in one's current position, to prove one's value to the organization, or to pitch one's services to a client.
February 14, 2021
“Brand New Start: Fast-Start Your Career with the Power of Personal Branding” is a non-fiction book by author Mainak Dhar which is targeted specifically for the young adults who are just starting their career and have no clue how to go about it or are failing to make their mark in their jobs.
Recently I had come across a term called “Branding” in the context of a person or a personality. And now that the world is overfilled with people who need to make their way in life, personal branding has become somewhat of a requirement, should they choose to advance in life. In the book, the author explained the meaning of a brand. He tells us that we are already a brand in our own way. In this context, he states these lines;
Your personal brand is not the sum of the things you do to build an image, but the perception that people around you form of you.
It is not what you bring into an interaction in terms of what you wear, do or say, but what you leave behind in someone’s mind.
With these words, he drives home the fact that publicity and marketing are the most important aspect of anything, be it a product or a skill. This is a universal fact and applies to any profession. Unlike the old ages, where word of mouth was considered “good enough”, nowadays, people believe what they see. This is why Advertisements are changing over the years. They have become more flashy and product covers have become more colourful. Whenever a new product, say a book is launched, the traditional ways of marketing are no longer sufficient. The author must also advertise his expertise and skills so that people are compelled to buy his book, even without reading any of his previous works. The author has presented examples and instances from his personal experiences to further illustrate the phrase that is “Personal Branding”.
There are many takeaways that a reader can apply in his or her life. I would even use some of his tips and tricks to improve my standing in the scientific community. What I liked most about the book is that the author has not used roundabout sentences to just make the book work. There are no redundant chapters or commonly gotten advice. The reader shall understand the points quickly and the tips and be adopted without much difficulty.
A thoroughly ingenious book, my rating is 4.5 stars.
Recently I had come across a term called “Branding” in the context of a person or a personality. And now that the world is overfilled with people who need to make their way in life, personal branding has become somewhat of a requirement, should they choose to advance in life. In the book, the author explained the meaning of a brand. He tells us that we are already a brand in our own way. In this context, he states these lines;
Your personal brand is not the sum of the things you do to build an image, but the perception that people around you form of you.
It is not what you bring into an interaction in terms of what you wear, do or say, but what you leave behind in someone’s mind.
With these words, he drives home the fact that publicity and marketing are the most important aspect of anything, be it a product or a skill. This is a universal fact and applies to any profession. Unlike the old ages, where word of mouth was considered “good enough”, nowadays, people believe what they see. This is why Advertisements are changing over the years. They have become more flashy and product covers have become more colourful. Whenever a new product, say a book is launched, the traditional ways of marketing are no longer sufficient. The author must also advertise his expertise and skills so that people are compelled to buy his book, even without reading any of his previous works. The author has presented examples and instances from his personal experiences to further illustrate the phrase that is “Personal Branding”.
There are many takeaways that a reader can apply in his or her life. I would even use some of his tips and tricks to improve my standing in the scientific community. What I liked most about the book is that the author has not used roundabout sentences to just make the book work. There are no redundant chapters or commonly gotten advice. The reader shall understand the points quickly and the tips and be adopted without much difficulty.
A thoroughly ingenious book, my rating is 4.5 stars.
February 5, 2021
Book Title: Brand New Start: Fast-Start Your Career with the Power of Personal Branding
Author: Mainak Dhar
Format: Kindle
My Thoughts:
The words brand is never only confined to a product or a service but also a personality. We often hear this word augmented to an individual's name. When someone does something very striking and spectacular, making the individual unique the word 'brand' comes into the picture.
In this connection, author Mainak Dhar whose fiction books I am familiar with has brought out this book which talks about the importance of ' personal branding' to cope with this competitive and digital world.
What to expect from the book?
Publicity and marketing is the most important aspect of any product or service to attract and gather a customer base. This process is universal for any profession and every talent. For example, if a writer capable of creating wonderful stories doesn't take steps to tell the world about their work, no one will know. For this, just marketing and publicity in a conventional manner is not sufficient. There is a pressure and compulsion to follow the trend and then decide how to market and publicise, similarly, for every other profession and service. To do this, the individual must be aware of how to push himself\herself into the competition. This process will be easier once a ' brand' is created. Therefore, in this book, the author has given practical experiences and realistic situations to inculcate ' personal branding.'
Who can read?
This book is for everyone who wants to impact their lives and stand ahead in the competition. The word personal branding is equivalent to self-awareness and self-potential. This book is for students, youngsters, people looking for inspiration in profession and business and so. The language and the grammar used is simple and engaging.
How good is the author's writing style?
Author Mainak has poured in all his career and experience with honesty in this book. The ADDA model he described in the book is quite amazing and effective. With many takeaways, the author has given his readers a good book to enhance e their personalities.
Final Verdict
A good starter book that emphasizes on personal branding and its importance.
Rating:
4/5
Author: Mainak Dhar
Format: Kindle
My Thoughts:
The words brand is never only confined to a product or a service but also a personality. We often hear this word augmented to an individual's name. When someone does something very striking and spectacular, making the individual unique the word 'brand' comes into the picture.
In this connection, author Mainak Dhar whose fiction books I am familiar with has brought out this book which talks about the importance of ' personal branding' to cope with this competitive and digital world.
What to expect from the book?
Publicity and marketing is the most important aspect of any product or service to attract and gather a customer base. This process is universal for any profession and every talent. For example, if a writer capable of creating wonderful stories doesn't take steps to tell the world about their work, no one will know. For this, just marketing and publicity in a conventional manner is not sufficient. There is a pressure and compulsion to follow the trend and then decide how to market and publicise, similarly, for every other profession and service. To do this, the individual must be aware of how to push himself\herself into the competition. This process will be easier once a ' brand' is created. Therefore, in this book, the author has given practical experiences and realistic situations to inculcate ' personal branding.'
Who can read?
This book is for everyone who wants to impact their lives and stand ahead in the competition. The word personal branding is equivalent to self-awareness and self-potential. This book is for students, youngsters, people looking for inspiration in profession and business and so. The language and the grammar used is simple and engaging.
How good is the author's writing style?
Author Mainak has poured in all his career and experience with honesty in this book. The ADDA model he described in the book is quite amazing and effective. With many takeaways, the author has given his readers a good book to enhance e their personalities.
Final Verdict
A good starter book that emphasizes on personal branding and its importance.
Rating:
4/5
April 3, 2021
“Why fit in when you were born to stand out?”
- Dr Theodor Seuss, American Author, Illustrator and Filmmaker
With the man who has written over 15 books, comes yet another gripping pick. This time in the form of an amazing self-help read. As COVID-19 resulted in a global pandemic and the lockdown dawned upon people, giving rise to helplessness and misery, and buckets full of unemployment, Mainak Dhar thought of coming up with a book containing all his experiences in the corporate sector and more. The 46-year-old author who is CEO for India & South Asia at Kimberly-Clark put out an offer on LinkedIn. He started coaching people on how to get employed, or perform well at work, etc. That’s when he realised he could combine all his practical learnings in one place- and thus, this book was born. As the author puts it, in the starting few chapters of the book, explaining why the book should and should not be read, he says, “your personal brand is not the sum of the things you do to build an image, but the perception that people around you form of you.” And that is the biggest takeaway for the readers when it comes to the epicentre of the book, Personal Branding- The image people have of us is how we represent ourselves as a brand. Some key points in the book have been identifying yourself as a brand, being authentic, playing to your points of difference, delivering when important and adapting to change. The author’s Iceberg Theory has proved to be very influential. “People are like icebergs, so much of us is underneath.” is the quote that kick starts this theory. The theory talks about how so much about us is hidden from people, and what are the best ways to bring that out. All in all, the subject matter has been on point throughout. The presentation could have been preachy but the author successfully made the delivery style very friendly and credible. The book- containing helpful quotes, surprising facts and firsthand accounts about the corporate world has been written after extensive research. Overall, for anyone who wishes to create a niche for themselves in their professional or personal lives, this book is much recommended. The book, as it says, will for sure make you introspect and help you take better, more authentic and compelling professional choices.
- Dr Theodor Seuss, American Author, Illustrator and Filmmaker
With the man who has written over 15 books, comes yet another gripping pick. This time in the form of an amazing self-help read. As COVID-19 resulted in a global pandemic and the lockdown dawned upon people, giving rise to helplessness and misery, and buckets full of unemployment, Mainak Dhar thought of coming up with a book containing all his experiences in the corporate sector and more. The 46-year-old author who is CEO for India & South Asia at Kimberly-Clark put out an offer on LinkedIn. He started coaching people on how to get employed, or perform well at work, etc. That’s when he realised he could combine all his practical learnings in one place- and thus, this book was born. As the author puts it, in the starting few chapters of the book, explaining why the book should and should not be read, he says, “your personal brand is not the sum of the things you do to build an image, but the perception that people around you form of you.” And that is the biggest takeaway for the readers when it comes to the epicentre of the book, Personal Branding- The image people have of us is how we represent ourselves as a brand. Some key points in the book have been identifying yourself as a brand, being authentic, playing to your points of difference, delivering when important and adapting to change. The author’s Iceberg Theory has proved to be very influential. “People are like icebergs, so much of us is underneath.” is the quote that kick starts this theory. The theory talks about how so much about us is hidden from people, and what are the best ways to bring that out. All in all, the subject matter has been on point throughout. The presentation could have been preachy but the author successfully made the delivery style very friendly and credible. The book- containing helpful quotes, surprising facts and firsthand accounts about the corporate world has been written after extensive research. Overall, for anyone who wishes to create a niche for themselves in their professional or personal lives, this book is much recommended. The book, as it says, will for sure make you introspect and help you take better, more authentic and compelling professional choices.
November 20, 2021
The thing that struck me the most was the honesty of the author. Right in the beginning, he mentions the purpose of the book and who the target audience is. He has made the introduction of the book free to download on the Kindle app. After reading that, you can decide if you want to buy the book or not.
This book is for those people who are about to graduate or are in the initial years of their job. The author focusses on the importance of building a personal brand and how it can impact their career. He starts by busting common myths regarding personal branding and why most people stay away from it.
"Your personal brand is not the sum of the things you do to build an image, but the perception that people around you form of you"
The author repeatedly clarifies that this book will not provide a magic answer to success but will enable you to ask the right questions that will lead you towards a successful career.
The first is "why". Why do you want to do a particular thing or a particular job? It will make you understand your motivations and beliefs.
The second question is "what". What are your qualifications or experience? What makes you different from the people who have the same qualifications as you? What kind of online presence (LinkedIn) do you have?
The last question is "how". How do you come across people? What kind of body language do you project while interacting with others?
The author cites numerous authentic sources and articles throughout the book on which he has based his findings. Not to mention the decades of experience that he has under his belt.
He explains the ADDA model which I found particularly insightful. To know what that is, you'll have to read the book.
Even though the author says this book is for working professionals, what I felt after reading it is that even young entrepreneurs can benefit from what the author has to say about personal branding.
I ended up being pleasantly surprised by this book. The narration feels like a one-on-one chat between a mentor and his mentee. It is full of practical advice that can be easily implemented. Most importantly, it will give you confidence and a path to follow. But following through is completely up to you.
Recommended!
This book is for those people who are about to graduate or are in the initial years of their job. The author focusses on the importance of building a personal brand and how it can impact their career. He starts by busting common myths regarding personal branding and why most people stay away from it.
"Your personal brand is not the sum of the things you do to build an image, but the perception that people around you form of you"
The author repeatedly clarifies that this book will not provide a magic answer to success but will enable you to ask the right questions that will lead you towards a successful career.
The first is "why". Why do you want to do a particular thing or a particular job? It will make you understand your motivations and beliefs.
The second question is "what". What are your qualifications or experience? What makes you different from the people who have the same qualifications as you? What kind of online presence (LinkedIn) do you have?
The last question is "how". How do you come across people? What kind of body language do you project while interacting with others?
The author cites numerous authentic sources and articles throughout the book on which he has based his findings. Not to mention the decades of experience that he has under his belt.
He explains the ADDA model which I found particularly insightful. To know what that is, you'll have to read the book.
Even though the author says this book is for working professionals, what I felt after reading it is that even young entrepreneurs can benefit from what the author has to say about personal branding.
I ended up being pleasantly surprised by this book. The narration feels like a one-on-one chat between a mentor and his mentee. It is full of practical advice that can be easily implemented. Most importantly, it will give you confidence and a path to follow. But following through is completely up to you.
Recommended!
January 28, 2022
Would you believe if you were told that you are a brand ? I bet you won’t. Most of us don’t believe ourselves to be a brand. We have never thought of ourselves that way.
Title: Brand New Start
Author : Mainak Dhar
Pages: 166
Genre: Non-Fiction
Brand New Start talks about the what, why and how of personal brand. This book is mainly for the students who are about to start in their careers or people who are just a few years in their career. Most of are unaware of this ‘Personal Brand’ and even if we attempt to think of it we believe it’s how we speak, our hobbies, out clothes or our home or car. But personal brand is how you end up being perceived by people you interact with. As the author puts it up ‘Your personal brand is not the sum of things you do to build an image, but the perception that people around form of you’.It by no way means your degree, qualifications and hardwork don't matter. But it's how all of these and the reputation you build along the way adds up. Brand New Start ends all myths around Personal Branding and lays out a ADDA (Authentic, Diferentiated , Delivering, and Adapting) Model to building a personal brand for you.
The books is in a simple and easy to understand language. The content is well laid. The book draws out of the author’s 25 years of experience in the corporate sector. It never claims it to be a Bible of Personal Branding and the expectations and audience are clearly laid out at the beginning. The book is not at all preachy and undoubtedly one of the best books I have read recently. Though, I am a experienced professional with about 6 years of experience, I found the content and situations relatable. I honestly never thought of personal brand in all these years I worked and could clearly understand how I could have done things differently or how my career would have charted out differently if I was aware of Personal Branding. But not all is lost for me. But the book is really a boon to people starting out and how they could make themselves stand out and achieve phenomenal successes in their careers.
A must read. Highly recommended.
Title: Brand New Start
Author : Mainak Dhar
Pages: 166
Genre: Non-Fiction
Brand New Start talks about the what, why and how of personal brand. This book is mainly for the students who are about to start in their careers or people who are just a few years in their career. Most of are unaware of this ‘Personal Brand’ and even if we attempt to think of it we believe it’s how we speak, our hobbies, out clothes or our home or car. But personal brand is how you end up being perceived by people you interact with. As the author puts it up ‘Your personal brand is not the sum of things you do to build an image, but the perception that people around form of you’.It by no way means your degree, qualifications and hardwork don't matter. But it's how all of these and the reputation you build along the way adds up. Brand New Start ends all myths around Personal Branding and lays out a ADDA (Authentic, Diferentiated , Delivering, and Adapting) Model to building a personal brand for you.
The books is in a simple and easy to understand language. The content is well laid. The book draws out of the author’s 25 years of experience in the corporate sector. It never claims it to be a Bible of Personal Branding and the expectations and audience are clearly laid out at the beginning. The book is not at all preachy and undoubtedly one of the best books I have read recently. Though, I am a experienced professional with about 6 years of experience, I found the content and situations relatable. I honestly never thought of personal brand in all these years I worked and could clearly understand how I could have done things differently or how my career would have charted out differently if I was aware of Personal Branding. But not all is lost for me. But the book is really a boon to people starting out and how they could make themselves stand out and achieve phenomenal successes in their careers.
A must read. Highly recommended.
January 30, 2021
It is not the strongest of the species that survives, not the intelligent of the species of that surivies. It is the one that is most adaptable to change"
-Charles Darwin
Whenever we hear about the brands, for example, in fashion we will get a picture of Armani Suits or Zara or Louis Phillipe and others; whem it comes to the mobile phone, its either Apple or Samsung or Redmi; for watches it will be Rolex or Titan. In the same way, there's something called as PERSONAL BRANDING. Before we dive into the definition of the personal branding, we must know what's the definition of the Brand So whats the definition of the branding or brand? It's nothing but the products that are different and unique from others. In the same way, personal branding is nothing but been unique and reputed person in the choosen area. So in this book Mainik Dhar explains about how an individual can become a BRAND. The book mainly concentrates on those people who are early in their career fields and those who are planning to start their careers.
The book mainly tells about how a person can build his /her career by becoming the brand.
-->The books tells us about the difference of becoming the brand and being selfish.
-->The four myths associated with self branding
-->The author, to be precise explains about the self branding using the Iceberg analogy where a person's apperance is only considered such as how s/he speaks, the dress or the style. As no one concentrates on the inner level of the iceberg which is hidden beneath of the water, in the same way, people for whom we work don't concentrate on our innerself.
-->If we consider that if we study in one of the pretigious schools or colleges or universities thiinking that we willl get recruited in the top MNC's here the author explains why we may not be placed using the IIM tag analogy.
-->The author clearly explains about the ADDA principle and states what's the use of having our own ADDA.
⛳⛳⛳
You can read the full review from my blog.
https://bookmist24.wordpress.com/2021...
-Charles Darwin
Whenever we hear about the brands, for example, in fashion we will get a picture of Armani Suits or Zara or Louis Phillipe and others; whem it comes to the mobile phone, its either Apple or Samsung or Redmi; for watches it will be Rolex or Titan. In the same way, there's something called as PERSONAL BRANDING. Before we dive into the definition of the personal branding, we must know what's the definition of the Brand So whats the definition of the branding or brand? It's nothing but the products that are different and unique from others. In the same way, personal branding is nothing but been unique and reputed person in the choosen area. So in this book Mainik Dhar explains about how an individual can become a BRAND. The book mainly concentrates on those people who are early in their career fields and those who are planning to start their careers.
The book mainly tells about how a person can build his /her career by becoming the brand.
-->The books tells us about the difference of becoming the brand and being selfish.
-->The four myths associated with self branding
-->The author, to be precise explains about the self branding using the Iceberg analogy where a person's apperance is only considered such as how s/he speaks, the dress or the style. As no one concentrates on the inner level of the iceberg which is hidden beneath of the water, in the same way, people for whom we work don't concentrate on our innerself.
-->If we consider that if we study in one of the pretigious schools or colleges or universities thiinking that we willl get recruited in the top MNC's here the author explains why we may not be placed using the IIM tag analogy.
-->The author clearly explains about the ADDA principle and states what's the use of having our own ADDA.
⛳⛳⛳
You can read the full review from my blog.
https://bookmist24.wordpress.com/2021...
February 25, 2021
“Why fit in when you were born to stand out?”
Brand New Start by Mainak Dhar is all about making yourself stand out from your competitors through personal branding. He refers personal branding as it is what you leave behind in someone’s mind and the perception that people around you form of you.
This book is mainly divided into two parts, in the first part the author talks about the importance of personal branding in your career and why you should listen to the author. The objective of personal branding is not just to be successful in your career, but to be successful in a way that is true to who you are and adds value to what you wish to achieve.
He also talks about the importance of social media sites in creating your personal brand, that I would like to highlight here, because in this super connected world, social media has become the very first place people search about you and creates a strong perception. So, if you’re preparing for your dream job, all your hard work in preparing for exams, in getting that impressive list of degrees and projects and preparation for your interview could go in vein because of some of social media posts that were made in bad taste.
The second part of the book introduces the “ADDA” model of personal branding, which stands for being Authentic and purpose driven, differentiated from your competitors, delivering at the moments of truth and Adapting as you and the world around you changes. These are very practical and interesting concepts like “The point of parity”, “The moments of truth”, “Differentiation strategy” and the importance of internship, that if properly implemented gives you an ultimate edge amongst your competitors.
Overall, the book is very informative, relevant, research based and also contains the vast experience of the author in the corporate world. Every concept is very well explained and easy to read. If you’re someone who is in college/campus or just starting your corporate journey then you should definitely read this book.
Brand New Start by Mainak Dhar is all about making yourself stand out from your competitors through personal branding. He refers personal branding as it is what you leave behind in someone’s mind and the perception that people around you form of you.
This book is mainly divided into two parts, in the first part the author talks about the importance of personal branding in your career and why you should listen to the author. The objective of personal branding is not just to be successful in your career, but to be successful in a way that is true to who you are and adds value to what you wish to achieve.
He also talks about the importance of social media sites in creating your personal brand, that I would like to highlight here, because in this super connected world, social media has become the very first place people search about you and creates a strong perception. So, if you’re preparing for your dream job, all your hard work in preparing for exams, in getting that impressive list of degrees and projects and preparation for your interview could go in vein because of some of social media posts that were made in bad taste.
The second part of the book introduces the “ADDA” model of personal branding, which stands for being Authentic and purpose driven, differentiated from your competitors, delivering at the moments of truth and Adapting as you and the world around you changes. These are very practical and interesting concepts like “The point of parity”, “The moments of truth”, “Differentiation strategy” and the importance of internship, that if properly implemented gives you an ultimate edge amongst your competitors.
Overall, the book is very informative, relevant, research based and also contains the vast experience of the author in the corporate world. Every concept is very well explained and easy to read. If you’re someone who is in college/campus or just starting your corporate journey then you should definitely read this book.
March 1, 2021
Brand New Start by Mainak Dhar—Book Review.
Personal Branding is a strategy that assumes a vital part in the accomplishment of any person. This method includes a cognizant and purposeful exertion to make or impact a general assessment of a person’s life. Tragically, not every person knows the behaviours that most people find acceptable. That is the place where this book becomes an integral factor. Fresh out of the box Brand New Start by Mainak Dhar is a genuine book that will assist one in understanding the force of individual marking. Composed in a view of total accuracy and the target demographic, this book is a self-improvement guide that takes the peruser through the way toward preparing oneself to make progress. Conveniently organised, this book starts with a warm presentation where the writer communicates his goal and states his motivation. He at that point proceeds to clarify the significance of individual marking. Utilising the ADDA model of individual marking, he likewise accentuates the need to spread and share love, graciousness and information. Henceforth, it is fascinating to think about self-worth and utilise that incentive to encash the chances that open up. The tips deceive that writer Mainak Dhar has partaken in this book are edifying. The book centres around establishing a solid workplace for yourself and your partners. What's more, how might you be more strengthened? With everything taken into account, it discusses all parts of work-life. The most loveable aspect of this book is that it has answers to every one of your inquiries. With regards to marking or in any event, going into business, individuals are frequently confronted with intense choices. The absence of involvement or legitimate information can resort to self-questioning in dire circumstances. Be that as it may, Brand New Start has all you require to push ahead in your vocation. The fundamental focal point of the book is “Individual Branding” and how it can help you turn your life around.
Personal Branding is a strategy that assumes a vital part in the accomplishment of any person. This method includes a cognizant and purposeful exertion to make or impact a general assessment of a person’s life. Tragically, not every person knows the behaviours that most people find acceptable. That is the place where this book becomes an integral factor. Fresh out of the box Brand New Start by Mainak Dhar is a genuine book that will assist one in understanding the force of individual marking. Composed in a view of total accuracy and the target demographic, this book is a self-improvement guide that takes the peruser through the way toward preparing oneself to make progress. Conveniently organised, this book starts with a warm presentation where the writer communicates his goal and states his motivation. He at that point proceeds to clarify the significance of individual marking. Utilising the ADDA model of individual marking, he likewise accentuates the need to spread and share love, graciousness and information. Henceforth, it is fascinating to think about self-worth and utilise that incentive to encash the chances that open up. The tips deceive that writer Mainak Dhar has partaken in this book are edifying. The book centres around establishing a solid workplace for yourself and your partners. What's more, how might you be more strengthened? With everything taken into account, it discusses all parts of work-life. The most loveable aspect of this book is that it has answers to every one of your inquiries. With regards to marking or in any event, going into business, individuals are frequently confronted with intense choices. The absence of involvement or legitimate information can resort to self-questioning in dire circumstances. Be that as it may, Brand New Start has all you require to push ahead in your vocation. The fundamental focal point of the book is “Individual Branding” and how it can help you turn your life around.
April 19, 2021
This book is written as a guide for all the young people out there who are on the final stages of their education and preparing for their campus interviews. This book will also be helpful to all those who are working for 2-3 years and looking for a change in a new job.
Mainak Dhar himself being a CEO and having worked in multinational companies for more than 2 decades shares his experience as to what is the best kind of pre preparation to be done before appearing for a job interview. He gives important tips and tricks and also a blueprint of how to go about working for the same.
As the title suggests, he wants you to think of yourself as a brand and every individual has a certain brand value. It’s your job on how you increase that brand value and present yourself in the job market so that you have the best chances of landing on your dream job.
It’s an interesting concept that Mainak has discussed in this book I wish if someone had guided me in this way 2 decades earlier when I sat for my campus, who knows I might have been somewhere else today, not that I regret anything, but just that the way of reaching the top would have been much more organized I believe.
The book is written in a clear, concise language and is a fast read. It will prove to be very interesting for his target audience to read since they will relate a lot of things with themselves and hopefully if some of them do adhere to his advice given in his book, they might do wonders in securing that job they have been eyeing it for long.
For others it’s a good read too, though even if you are not fitting in the target audience category there are plenty of things that you can learn and coach your children in the future. Or perhaps if you looking to re align yourself in the market professionally, you could pick up a tip or two and it might help you in improving and building your brand image.
All in all, a good book to read, I would even say it could be suggested to be a part of every college library, so that students could read and use it to crack their interviews in the best possible way.
Mainak Dhar himself being a CEO and having worked in multinational companies for more than 2 decades shares his experience as to what is the best kind of pre preparation to be done before appearing for a job interview. He gives important tips and tricks and also a blueprint of how to go about working for the same.
As the title suggests, he wants you to think of yourself as a brand and every individual has a certain brand value. It’s your job on how you increase that brand value and present yourself in the job market so that you have the best chances of landing on your dream job.
It’s an interesting concept that Mainak has discussed in this book I wish if someone had guided me in this way 2 decades earlier when I sat for my campus, who knows I might have been somewhere else today, not that I regret anything, but just that the way of reaching the top would have been much more organized I believe.
The book is written in a clear, concise language and is a fast read. It will prove to be very interesting for his target audience to read since they will relate a lot of things with themselves and hopefully if some of them do adhere to his advice given in his book, they might do wonders in securing that job they have been eyeing it for long.
For others it’s a good read too, though even if you are not fitting in the target audience category there are plenty of things that you can learn and coach your children in the future. Or perhaps if you looking to re align yourself in the market professionally, you could pick up a tip or two and it might help you in improving and building your brand image.
All in all, a good book to read, I would even say it could be suggested to be a part of every college library, so that students could read and use it to crack their interviews in the best possible way.
July 9, 2022
BOOK : BRAND NEW START
AUTHOR : MAINAK DHAR
The term brand is not limited to a product or service but also a personality. We often hear this word extended in the name of a person. The word ‘brand’ comes into the picture when someone does something very interesting and spectacular, making the person unique.
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of ...This book will enable us to lead towards success.He explains the ADDA model which I found particularly insightful.
This book is for people who are about to graduate or in the early years of their careers. The author is an IIM A alumnus with 25 years of corporate experience. This book will definitely help you if you are looking for a job, or trying to crack an interview.The book aptly says - ‘Honesty is the first chapter of the book of knowledge.’ The book itself begins with an honest first chapter where the author talks about the relevance of this book.
He speaks clearly about who this book can help and to whom it can be a simple book and not a value addition.The book explains the importance of personal branding and how it can be refined to achieve success. It also talks about organizational behavior, how to communicate with colleagues, how to work on your skills, your underlying or digital skills, and so on. Techniques like iceberg theory and ADDA approach are very interesting and give you a new perspective on your life.
The Language used by the author is very Lucid and easy to understand. The delivery style of the author is also very enganing. I thoroughly enjoyed while reading this book.
My Insights overview : -
I really enjoyed reading this book.
The cover of the book goes very well with the story.
I definitely recommend this book to all readers.
My Ratings
Overall - 4/5(⭐)
Title - 5/5(⭐)
Cover - 5/5(⭐)
Language - 5/5(⭐)
AUTHOR : MAINAK DHAR
The term brand is not limited to a product or service but also a personality. We often hear this word extended in the name of a person. The word ‘brand’ comes into the picture when someone does something very interesting and spectacular, making the person unique.
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of ...This book will enable us to lead towards success.He explains the ADDA model which I found particularly insightful.
This book is for people who are about to graduate or in the early years of their careers. The author is an IIM A alumnus with 25 years of corporate experience. This book will definitely help you if you are looking for a job, or trying to crack an interview.The book aptly says - ‘Honesty is the first chapter of the book of knowledge.’ The book itself begins with an honest first chapter where the author talks about the relevance of this book.
He speaks clearly about who this book can help and to whom it can be a simple book and not a value addition.The book explains the importance of personal branding and how it can be refined to achieve success. It also talks about organizational behavior, how to communicate with colleagues, how to work on your skills, your underlying or digital skills, and so on. Techniques like iceberg theory and ADDA approach are very interesting and give you a new perspective on your life.
The Language used by the author is very Lucid and easy to understand. The delivery style of the author is also very enganing. I thoroughly enjoyed while reading this book.
My Insights overview : -
I really enjoyed reading this book.
The cover of the book goes very well with the story.
I definitely recommend this book to all readers.
My Ratings
Overall - 4/5(⭐)
Title - 5/5(⭐)
Cover - 5/5(⭐)
Language - 5/5(⭐)
July 12, 2022
"Studying in college or business school and wondering what it takes to land your dream job?
Early in your career and wondering how to set yourself up for success?
Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better?"
Well I can't think of any better way to start than these above mentioned lines to start the book review,which perfectly describes the book & it's content as a whole. Previously I've thoroughly read, enjoyed & learnt a lot from the books of Mainak Dhar Sir, and it was pleasure reading him again.
We often use the word 'Branding' but rarely have a clear concept about 'Branding' in general and 'Personal Branding' in particular.
When someone tries to improve his skills, put intentional efforts and create a value or rather authority in her/his own industry and people believe in that person because of this credibilities and capabilities for their above board personality which helps them to rise in their career & achieve their desired goals then it can be termed as Personal Brand Development & it's completely my conception but here in this book you have the opportunity to know everything about this topic from a person who already have a personal experience of 25 years in this corporate world. The patterns he follows & the way he runs the plot is astonishing. His personal real life experiences & expertise is pretty relevant & helps you a lot to decide what to do & what not to do, the author explains his interesting concepts and use of models make it a crisp pages turner, and the language in this book is pretty lucid to understand. I found this book so intriguing that I finished it almost within a day. A thoroughly researched authoritative book based on personal life experiences make it a must read for aspiring human beings.
I think this book also helped me to find my uniqueness & taught me to build my reputation on the field I want to be known for & make a complete package in this dynamic world. Just grab a copy & you'll find this book worth reading & re-reading.
Early in your career and wondering how to set yourself up for success?
Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better?"
Well I can't think of any better way to start than these above mentioned lines to start the book review,which perfectly describes the book & it's content as a whole. Previously I've thoroughly read, enjoyed & learnt a lot from the books of Mainak Dhar Sir, and it was pleasure reading him again.
We often use the word 'Branding' but rarely have a clear concept about 'Branding' in general and 'Personal Branding' in particular.
When someone tries to improve his skills, put intentional efforts and create a value or rather authority in her/his own industry and people believe in that person because of this credibilities and capabilities for their above board personality which helps them to rise in their career & achieve their desired goals then it can be termed as Personal Brand Development & it's completely my conception but here in this book you have the opportunity to know everything about this topic from a person who already have a personal experience of 25 years in this corporate world. The patterns he follows & the way he runs the plot is astonishing. His personal real life experiences & expertise is pretty relevant & helps you a lot to decide what to do & what not to do, the author explains his interesting concepts and use of models make it a crisp pages turner, and the language in this book is pretty lucid to understand. I found this book so intriguing that I finished it almost within a day. A thoroughly researched authoritative book based on personal life experiences make it a must read for aspiring human beings.
I think this book also helped me to find my uniqueness & taught me to build my reputation on the field I want to be known for & make a complete package in this dynamic world. Just grab a copy & you'll find this book worth reading & re-reading.
February 17, 2021
More than just a guide on how to traverse through the corporate world, Brand New Start is a must-read for a happy, efficient and well-managed life.
Brand New Start by Mainak Dhar is a book that delves deep into the philosophy of Personal Branding and its forthcoming benefits in transforming an individual's struggle through the employment marketplace.
As it is said,
"Finding the right answer begins with the right question"
Mainak Dhar follows this felicitous school of thought as he shows the reader the reins to lead their professional life.
The book unravels like a fantasy novel with hidden tips and tricks that the audience wasn't privy to before and sustains its grip through the stunningly presented genuine and knowledgeable content.
The author's style of the writing suits his very popular analogy of an Iceberg where much of the matter is scattered between the lines and in the form of thought-provoking questions. He addresses the readers, their concerns and his advice on the subject in a precise and straightforward manner. It leaves one behind with more questions than what they began with, in the best way possible.
The author provides his readers with industry kept secrets like the importance of handling an appropriate social media profile to the dynamic ability of an individual to adapt flexibly to new situations. He goes on to explain and deconstruct the various myths attached to Personal Branding and addresses the very minute details one has to get a grip on for their zero, first, second and third impression.
The book extensively forces upon the need in Personal Branding to stay true and honest to one's own identity, as the how what and why are imbibed from a person's individuality.
Brand New Start is the ultimate book for the modern young adults to get a grasp on the world they are entering. It is informative, introspective and sincere in its want for the reader to reach their ultimate goal in their field of choice.
Brand New Start by Mainak Dhar is a book that delves deep into the philosophy of Personal Branding and its forthcoming benefits in transforming an individual's struggle through the employment marketplace.
As it is said,
"Finding the right answer begins with the right question"
Mainak Dhar follows this felicitous school of thought as he shows the reader the reins to lead their professional life.
The book unravels like a fantasy novel with hidden tips and tricks that the audience wasn't privy to before and sustains its grip through the stunningly presented genuine and knowledgeable content.
The author's style of the writing suits his very popular analogy of an Iceberg where much of the matter is scattered between the lines and in the form of thought-provoking questions. He addresses the readers, their concerns and his advice on the subject in a precise and straightforward manner. It leaves one behind with more questions than what they began with, in the best way possible.
The author provides his readers with industry kept secrets like the importance of handling an appropriate social media profile to the dynamic ability of an individual to adapt flexibly to new situations. He goes on to explain and deconstruct the various myths attached to Personal Branding and addresses the very minute details one has to get a grip on for their zero, first, second and third impression.
The book extensively forces upon the need in Personal Branding to stay true and honest to one's own identity, as the how what and why are imbibed from a person's individuality.
Brand New Start is the ultimate book for the modern young adults to get a grasp on the world they are entering. It is informative, introspective and sincere in its want for the reader to reach their ultimate goal in their field of choice.
January 31, 2021
About the Author
Mainak Dhar is IIM A Graduate worked with Corporate Sector for 25 years.
He is CEO of General Mills India Operations. he published more than 15 books among bestsellers like
Alice in Deadline series, Snipers Eye, 03:02.
About the book
Brand New Start
fast start your career with the power of personal branding
@Mainak Dhar
Life isnt about finding yourself , Life is about creating yourself.
-George Bernard Shaw
The concept about the book is very innovative and to the point , During Global Lockdown when peoples are losing the job
everyone going thr difficult phase , Mainak help number of individuals thr his social media profile for career counselling.
Have you ever thought that you are personal Brand, In todays era
Your personal Brand is not the sum of things you do to build an image, but the perception that people around you form of you.
its not what you wear , what you do or say ? but
what you leave behind in someones mind.
It matters for your career.
This book is all about Personal Brand where the author
what are the factors one should consider before facing the interview ?
what are the pros and cons of social media posts ?
What is expectations from your collegues and bosses
There are two models he described in brief
ICEBERG Model
ADDA Model
ICEBERG -
What The discoverable you -Qualification, Online Presence , What others say
How the visible you- Appearance , Speech , Behaviou
Why the inner you- Motivation , Values , inner beliefs
ADDA concept for personal branding is the heart of the book
This helps a lot for one individual to get authenticated and diffrentiating from the individuals.
overall this book helps a lot to individual who are about to enter into corporate sector and also
who are working individuals too.
Happy Sunday
Happy Reading
Grab your copy.
Mainak Dhar is IIM A Graduate worked with Corporate Sector for 25 years.
He is CEO of General Mills India Operations. he published more than 15 books among bestsellers like
Alice in Deadline series, Snipers Eye, 03:02.
About the book
Brand New Start
fast start your career with the power of personal branding
@Mainak Dhar
Life isnt about finding yourself , Life is about creating yourself.
-George Bernard Shaw
The concept about the book is very innovative and to the point , During Global Lockdown when peoples are losing the job
everyone going thr difficult phase , Mainak help number of individuals thr his social media profile for career counselling.
Have you ever thought that you are personal Brand, In todays era
Your personal Brand is not the sum of things you do to build an image, but the perception that people around you form of you.
its not what you wear , what you do or say ? but
what you leave behind in someones mind.
It matters for your career.
This book is all about Personal Brand where the author
what are the factors one should consider before facing the interview ?
what are the pros and cons of social media posts ?
What is expectations from your collegues and bosses
There are two models he described in brief
ICEBERG Model
ADDA Model
ICEBERG -
What The discoverable you -Qualification, Online Presence , What others say
How the visible you- Appearance , Speech , Behaviou
Why the inner you- Motivation , Values , inner beliefs
ADDA concept for personal branding is the heart of the book
This helps a lot for one individual to get authenticated and diffrentiating from the individuals.
overall this book helps a lot to individual who are about to enter into corporate sector and also
who are working individuals too.
Happy Sunday
Happy Reading
Grab your copy.
Displaying 1 - 30 of 248 reviews