This updated, useful book on business strategy, with TheEconomist brand, shows today’s manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. Kourdi evaluates the tools, tactics, and techniques for making profit-boosting decisions.
Jeremy Kourdi is a freelance writer and business consultant, and has worked extensively in Europe, Africa and the Middle East. He is the author of eight business books and many articles. Until August 2001 he was Senior Vice President with the Economist Group, and continues to do consultancy work with them. Other clients include Apter International, IMD in Lausanne and Strathclyde University Graduate Business School.