From Air Jordan 1 to Air Presto, Nike and Virgil Abloh reinvented sneaker culture with their project, The Ten. Experience engineering ingenuity and Abloh’s investigative design process: each shoe is a piece of industrial design and a readymade sculpture. The binding on ICONS showcases an open spine, reflecting Abloh’s design philosophy.
Visually: 5/5. In terms of written content, I didn’t find it that interesting. But it’s all worth it for the collection of photos and screenshots documenting the design process, as well as references from Nike’s archive documenting the history of the shoes.
First thing first, Rest in Peace to the creative genius, Virgil Abloh. This book goes to give a good insight to things he held dear in his life. Does little to give you understanding of his creative prowess and his thought process, if you are about to start this book as a student of art and fashion, it has not got much to offer. But this book offers you things that, Virgil, himself surrounded himself by, where he fueled his creativity, where he drew his inspiration from. Reading about all that and then seeing his work beside, one really gets a feel of what he actually was trying to portray through his art.
The collection of early mockups designs and concepts is a really interesting look into the mind of one of the greatest creatives of his generation. While many designs like most collaborations with sneaker brands are just a spin on classic silhouettes, little details like the Jordan 1s being engineered to fall apart overtime show an attention to detail and difference in creative vision most don’t have.
Virgil Abloh's "Something's Off" is a brilliant dive into modern culture's subtle unease. Abloh's signature deconstruction is on full display, visually stunning and intellectually sharp. It's a truly thought-provoking, impactful work that sticks with you.
For people that enjoy the Nike x Off White collaboration then you’ll enjoy the book. It brings to light the motivations behind the collaborations and is actually just an enjoyable visual book.
While the high-end fashion world feels a bit pretentious at times, Virgil helps to connect me. I loved reading through this collection and diving into the mind of Abloh. I even read the glossary!