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352 pages, Paperback
First published June 1, 2021
Besides chronicling one of the most ingenious hoaxes ever perpetrated (and one of the only known examples of a con game being used for good instead of ill), The Confidence Men explores the strategy that underpins all confidence schemes: the subtle process of mind control called coercive persuasion, colloquially known as brainwashing. The answers to this book’s central questions — How does a master manipulator create and sustain faith? Why do his converts persist in believing things that are patently false? — also illuminate the behavior of present-day figures such as advertisers, cult leaders, and political demagogues. Above all, The Confidence Men is the story of the profound friendship of two men who almost certainly would not have met otherwise: Jones, the Oxford-educated son of a British lord, and Hill, a mechanic on an Australian sheep station. Vowing to see the scheme through if it cost them their lives, each was sustained throughout its myriad hardships by the steadfastness of the other.
This is the true story of the most singular prison break ever recorded — a clandestine wartime operation that involved no tunneling, no weapons, and no violence of any kind. Conceived during World War I, it relied on a scheme so outrageous it should never have worked: Two British officers escaped from an isolated Turkish prison camp by means of a Ouija board.
In the end, what aided the mediums most of all were the times, for it was only in that liminal era, poised at the nexus of the scientific and the spiritual, that this particular con could have stood a chance. The period saw the resurgence of the Victorian ardor for spiritualism, a movement, itself founded in fakery, that has been called “conjuring in disguise.” It was a time when cutting-edge technologies such as the phonograph, radio, and telephone were making disembodied voices audible to an enchanted but largely uncomprehending public, rendering the idea of discourse with the dead an authentic empirical question. It was an age, suspended between alienism and Freudianism, when the observed symptoms of mental disorders had been neatly codified and could thus be well emulated. It was a time when orthodox psychiatry endorsed the belief that mediumship could result in madness. And it was a time of sustained, widespread social upheaval, when many stood ready to grasp at whatever straw might offer succor.
