Stop pushing that boulder up the hill—start seeing effortless results!
Entrepreneurs tend to be driven and energetic—we’re happy to roll up our sleeves and take on big exciting projects. What we don’t want is to work tirelessly on something that will never go anywhere.
If you’ve been looking for a better way, then dive into the Effortless Business Growth Model, the counter-intuitive approach that makes it easier (and more fun!) to grow your business. In this concise, no-fluff guide, you will learn:
- how to quickly gain clarity about who your ideal customer is, once and for all - how to make your offer the obvious choice for your prospects - how to connect deeply with your audience, to create real engagement and loyalty - how to craft marketing messages that speed up and smooth out your sales process - how to create systems of effortlessness for explosive, and sustainable, growth - what you need to do when the unexpected happens and everything changes
Using familiar and relatable business examples, I will show you the three keys to the Effortless Business Growth Model applied. I’ll then take you deeper by sharing the inner workings of these concepts through the successes and setbacks of my own multimillion-dollar business, which I grew from a one-man blog to a multifaceted educational organization with dozens of international team members in just five years.
But those five years weren’t a gold-coin-diving fantasy. The book you’re holding is about what I learned when I asked myself one magical question: “Does it really have to be so hard?”
No, it didn’t. And it doesn’t have to be so hard for you either. Start reading to learn how.
Danny Iny (@DannyIny) is the founder of Mirasee, host of the Business Reimagined podcast, best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich, and creator of the acclaimed Audience Business Masterclass and Course Builder’s Laboratory training programs, which have together graduated over 5,000 value-driven online entrepreneurs.
All of this grew out of humble beginnings; he started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns – which he calls “plot twists” in the Audience Revolution – before really understanding the Audience First paradigm, and how to apply it to online business.
And when he did, it was like lighting a match to a fuse. Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup.
In just a few short years, he’s transformed Firepole Marketing into Mirasee, grown the business to multiple-seven figures in revenue and a team of 30+ people spread all over the world (including his talented wife) on a mission to support very special global community of 50,000+ loyal and inspired entrepreneurs.
Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor to many of the top leaders in our industry, who have Danny on speed-dial when they need help with their business or strategy.
I don't read many of these books - they all feel the same at any rate - but there is some decent advice and ideas here. Just repetitive and such an obvious ad for the author rather than any honest intention though.
Very clear and straightforward concept of how to build an effortless business. The examples and case study put the concepts into a real and tangible picture. What makes the book even better are the supporting workbooks. The move things from just descriptive to more prescriptive and DIY.
Really enjoyed the book and the worksheets have given me clarity about my niche for the first time ever!