The End of Marketing: Humanizing Your Brand in the Age of Social Media

by Carlos Gil

American Book Fest Best Book Awards 2020 - Marketing and Advertising category
NYC Big Book Award 2020 - Small Business and Entrepreneurship category
BookAuthority Best New Book to Read in 2020 - Social Media Marketing category
Business Book Awards 2020 - International Business Book category

In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?

The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.

This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.

Genres: Business

288 pages, Paperback

Published October 26, 2021

Reviews

[Milan Buno · Rating 4 out of 5]

Veľmi inšpiratívne o marketingu, sociálnych sieťach, influencer marketingu. Stav, tipy a rady, úvahy, užitočné nástroje.
Tiež clickbait, content marketing, ako pochopiť alogoritmy Facebooku, Instagramu, youtube ai.
Linkedin, Snapchat, Tik Tok, aj umelá inteligencia v marketingu, storytelling, podvodné taktiky…

[Quirinus Reads · Rating 4 out of 5]

Despite the attention grabbing title, marketing is here to stay because it's sales that drive business. This book is for anyone who wants to know how to create engaging content in a saturated, short attention-span, social media landscape.

Too many brands put out content and show that they don't really 'get' social media. They treat platforms like a sales catalogue, which might have worked when social media was in its infancy but doesn't in the 2020s. The whole point of social media is that it's social, you need to engage with your audience and this book is great for showing readers how to do that; e.g. asking questions as posts, following up on comments, DMing those who engage etc.

One thing it makes really clear is that creating the content (which can sometimes take a lot of effort) is less than half the story. Gil describes content as Queen and the marketing of the content (which drives engagement) as King, you need both for a successful kingdom. The book is packed with great guidance written in an accessible style. It's not for anyone wanting a quick fix, it's for those who want to grow an engaged community with tried and tested strategies for making that happen in a world where everyone is scrolling by and a post has a shelf life of seconds.

[Chel · Rating 4 out of 5]

I object to the title of this book because while the term marketing has got a bad rap over the years, marketing is technically about understanding the market, giving customers value, and co-creating with them, which is exactly what this book is recommending!

However the strategies within the book are sound, and I understand the title of the book is to gain interest and get people talking.

Overall, this is a useful book for people trying to work out how they can operate in the current age.

Thanks to NetGalley for a copy of this book in exchange for an honest review

[Adelina · Rating 3 out of 5]

DNF - as someone who actively works in marketing this book was much more beginner level. The tone and style of the book was very sharp and edge, rather than the tone of guidance and intellectual debate.

[Kayla Tagoexo · Rating 4 out of 5]

Such an interesting book, I definitely have learned a lot and Knowledge is key to everything! So much you get also get from this book definitely recommend to anyone.

[Sami Hess · Rating 3 out of 5]

Interesting POV, will definitely apply some things to my job, but did Gil have to promote his own socials every single chapter?😂