Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence

by Bernard Marr

BRONZE RUNNER Axiom Awards 2018 - Business Technology Category (1st edition)

Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.

Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.

Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

272 pages, Paperback

Published October 26, 2021

About the author

Best-Selling Author, Keynote Speaker and Leading Business and Data Expert

Reviews

[Maria Smith · Rating 4 out of 5]

Thanks to Net Galley and Kogan Page Ltd for an advance copy of this 2nd Edition. This book is a good foundation book to those trying to understand data and analytics from the ground up and how it is used in our world today, but really this book is really for executives that need to understand how to make their data work in line with their overall business strategy It sets out by explaining the concept of how data, how it is collected and how analytics inform so much in our world, from the healthcare industry/the fight against COVID to how elections are being driven by collective intelligence and predicting how we will vote based on Facebook likes. This book also provides insights to AI and the Internet of Things (IoT).

This book explains the explains the process for selecting key data use cases, questions to ask yourself, how to achieve buy in , what data governance issues need to be addressed, developing a data culture and transitioning through to a becoming a data driven organisation. For me, I believe planning and defining a good data strategy can be tricky at the best of times and I think may be difficult for companies on the beginning of their data maturity journey to look at some of the examples provided in the book and apply them subjectively, as the examples provided appear to be from a more advanced maturity stage. However the author provided a widespread view on all the enablers and elements of a good data strategy, so from that perspective I do believe this book is a good reference point and provides the reader with the questions to ask themselves and others when defining a data strategy.

[Phil Lloyd · Rating 4 out of 5]

I am using this book in one of my MBA classes (Strategic Information Systems / MIS and BI) and find it a very practical approach to understanding and building a data strategy. If you are doing analysis in the business setting and/or are relied upon to make decisions using data, then this book will give you some ways to think about data, organize data, and shift the way your organization uses data.

Marr is a futurist and technologist who has a high level of confidence in the tools we have built, so the book does tend to incorporate tools that are not quite ready for prime time in all businesses.