Definitely no warm or fuzzy or happy feelings when I finished this one, just a lot of bewilderment. This one did not work for me. My first problem with it was the FMC. As it gets pointed out, Catie and Will are a lot alike and this is why they clash so often. They both have opinions on how things should be done, they're both wanting that leadership position. The conflict is that Will is "don't fix it if it ain't broke," and Catie is all about constant evolution and progress. This clash is what leads to them being very petty to each other. My problem is that the book presented the pettiness as being one-sided. Only Will got his feelings hurt, only Will was petty, and only Will needed to change. My reading comprehension isn't that bad, and I went back and checked and honestly, it was Catie who started the childish feelings. Will was not 100% on board with her suggested changes to the auction and because he expressed doubt (and so hurt her feelings), she didn't let him participate (and so hurt his feelings), and then they just kept sniping at each other from that point on. Will does apologize. Catie does not. Catie, in fact, behaves as if she has no problems, as if she has never been petty, and that drove me up a wall (see the fact that I've written this much when most of my reviews are a sentence or two). Her attitude, too, that she automatically knows better than everyone else in the town what the town needs also bothered me.
Anyway, these two manage to stumble their way forward, have a night together, Will expresses interest in dating, and she shuts him down. I would expect, at this point, for her to work on whatever she needs to to make the relationship happen. Usually the one who is running scared is the one who has to come back. That never happens. Will pursues her until she accepts. And that is probably all tied in to the odd pivot the book made. Now, the issue isn't that their rivals who need to learn to see each other for who they really are, but her feelings of being an outsider; of how terribly the town treated her and her mom and the desire to belong but constantly be shut out (think Welcome to Temptation). So everything from before gets shoved to the side while Will focuses on making her feel welcome and luring her out from behind her walls. Apparently a slideshow about her mom does the trick and she confesses her love (?!?!?!?!?!?!?!?!?!).
Lastly, the scene that I read romance for wasn't there: the moment when the two MCs are fully vulnerable and open to one another and connect (and this is different from the romantic declaration--Will does make a pretty good declaration). I don't think these two at any point really discussed her issues. Will found out about it from other people, put two and two together and referenced it so she knew he knew, but some kind of sharing initiated by her? No. So no money scene for me.
I'm still gonna read the next one, but this one was a disappointment.