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372 pages, Kindle Edition
First published January 1, 2008
Since the future is our primary motivational space, destroying a person’s expectations of the future can substantially undermine motivation. [Example of WWII, in which the Axis had solid future goals, which the Allies then destroyed; this eroded the Axis powers’ motivation and led to them losing the war.] This will not be the case with the current war on terror. We now face an enemy whose visions of the mundane future lie smouldering in the ruins of Palestine, Afghanistan, and Iraq. This enemy’s remaining hope lies squarely in the transcendental future. As we have seen, there is no way to prove, disprove, or destroy belief in the transcendental future. Fighting an adversary with strong transcendental-future goals by destroying its mundane future goals ensures that transcendental-future goals alone are obtainable. We will win the war on terror not by destroying our enemy’s future but by nurturing it. The motivational power of the mundane future must be restored if mundane future goals are to compete with transcendental future goals. Only by building a mundane future full of hope, optimism, respect, health, and prosperity can the motivational power of the transcendental future be balanced. Without mundane future goals, Muslims have little desire left to preserve this life and, understandably, look to the transcendental future to realise their dreams.
Time became a commodity that could be saved, spent, wasted, earned, and even lost.