Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services

by Jon Manning

FLOCCINAUCINIHILIPILIFICATION, the longest "F" word in the English language, is the habit of estimating something as valueless. This book will help entrepreneurs, side-hustlers and small business owners overcome this common mistake when valuing, pricing and monetizing their products and services. A 15-step value-based pricing canvas will help you understand the value you offer your customers. The four value-based pricing methodologies will make sure you get the price you deserve for the products and services you provide.

Kindle Edition

Published February 8, 2021

Reviews

[Rws_01 · Rating 5 out of 5]

Excellent read. Jon sets out well the principals and pitfalls behind pricing methodologies. His value-based pricing canvas is a really great addition to my pricing tools. So glad I took the time to read this book and one that I will probably read again and again

[Mike Sherman · Rating 4 out of 5]

Great guide for pricing, especially in B2B arena. Lots of short, easy to digest lessons, very practical.

[Jessica Mudditt · Rating 5 out of 5]

I enjoyed this book a lot. It may surprise you by how entertaining it is, along with being really informative. Heaps of real life case studies to bring it home. This book will help my business.