Winfluence: Reframing Influencer Marketing to Ignite Your Brand

by Jason Falls

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Genres: Business

277 pages, Kindle Edition

Published February 23, 2021

About the author

Author (of business books necessary to enhance my day job career); Humorist (of many things not fit to publish ... yet); Father (of two aspiring writers bound to eclipse my own accomplishments for spite); Thinker (of many things. Some not indecent. Not many. Some.)

Reviews

[Zi · Rating 5 out of 5]

I love this book.

[Amanda Hudgins · Rating 3 out of 5]

My impulse is to say that I'm not the audience for this book, like I'd need to be about 50 years older, in about 1 to 2 tax brackets higher, and probably own my own business.

My principal complaint is mostly in the examples used, in that some of them don't seem to be demonstrating what they are said to be demonstrating (the example of @adrii or the motorcycle accident example from the opening) or the fact that frequently examples from ad campaigns cannot (by the nature of the relationships) do not include sales figures, which seems relevant to the points that are being made.

I think if you're someone who is looking to get started with Influencer Marketing and doesn't know a lot about the concept, this is fairly comprehensive.

[Seemy · Rating 3 out of 5]

I think this book gave some good frameworks of thinking strategically on how to implement influencer marketing vs just paying out randomly to whomever looks popular - good especially for beginners but nothing groundbreaking for seasoned marketers - worthwhile read tho to get the creative juices flowing / serve useful reminders - even if you are experienced :)

To Our Continued Success!
Seemy
Waseem.tv/Blog

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