Imagine my delight when on my trip to a certain Midwestern city I found this little guy in a great downtown bookstore, recommended by one of the store's staff via card-hanger thingy. And imagine my further delight when upon purchasing the book I learned that its author was an ACTUAL EMPLOYEE of said bookstore! And then continue to imagine my delight as I ripped through "Image Control" because it was at least as good as aforementioned card-hanger-thingy said. (Which, if memory serves, promised something like John Berger, i.e. something cool.)
Of all the Trump-era non-fiction political books I've read (and I've read several, looking back, many of which have not aged well at ALL (looking at you, "Once and Future Liberal"!)), Patrick Nathan's seems most destined to last. Even now, we still have supposedly serious commentators pretending like Donald Trump was an anamalous fascist force that came out of the nowhere to up-end American norms, and not the predictable apotheosis of rampant, racialized capitalist forces. What "Image Control" does so well is to describe the cultural context that could create and sustain and creature like Trump. It is as much a philosophical tract on aesthetics as it is a screed against the Republican party (who Nathan correctly identifies as the world's most powerful terrorist group). Against simplistic distopian ideas that suddenly had a weird amount of currency circa 2016 ("Big Brother is Watching You," etc), Nathan argues that our contemporary fascist nightmare works thanks to an "ecology of images" that's gone totally haywire. It's not hard to turn one group of people against another (and Nathan has no illusions about this, either, refusing to "both sides" a situation with clear power differentials) in a world where every experience is atomized, ripped from its context and place on a forever scroll next to insurance ads, clips of Black kids being murdered by cops, little games, etc.
Susan Sontag is the main point of reference here (I still have to read her! Bad Jack!), but Nathan engages with a variety of people, ideas, and traditions, in language that is artful but always clear and morally exacting. Art is a powerful thing, but its power won't necessarily be used for democracy unless a strong critical tradition pushes it in that direction. Critics like Patrick Nathan will be crucial as we continue to fight for the full empowerment of all people (and bash the fucking fash).