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352 pages, Hardcover
First published November 16, 2021
Foods are classified as healthy not just because of what they are but also because of what they represent and who they have been historically consumed by. Discourses around soul food underscore this point. There’s a reason why people sing the praises of kale but not collard greens.
In 2017, food companies spent 11 billion dollars on television ads, 80% of which were for their unhealthiest offerings, including soda, fast food, candy, and snacks.
In a context where moms felt like they didn’t have all the options to present to their kids, that their kids’ lives were already constrained by the realities of growing up in poverty, food was one of the few things kids really got to choose.
Saying yes and saying no was as much about the moms as it was about the kids. Moms used food to care for their children, but they also used food for themselves – to feel a sense of worth as caregivers.
So, with limited chances to make things materially better for themselves and their children, moms fought to feel better about how things were, to accept their current realities rather than constantly wishing for better ones. They took this fight on internally, trying to change how they felt inside. …Emotion work is the work people do to manipulate their own emotions – monitoring, inhibiting, evoking, and shaping them in different ways – so that their feelings are in line with what they think they should feel or what they want to feel.