The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

by Mark S. Merkow, James Breithaupt

With their potential for vicious customer backlash and devastating sales drops, Internet privacy infractions--such as selling e-mail lists and personal data or operating an insecure site where credit-card or competitive-pricing information can be stolen--have become deadly serious business concerns. The E-Privacy Imperative is especially designed to help Web site owners and operators protect themselves, their customers, and their businesses through careful technology practices and responsible information handling. Readers * Understand the key arguments of privacy advocates, including major threats to privacy and federal regulations concerning privacy
* Learn to avoid both purposeful and accidental or negligent invasions of privacy
* Communicate security and privacy policies to customers and potential customers--to assuage their fears and keep them coming back for more.

267 pages, Paperback

First published December 1, 2001