行为设计学：打造峰值体验

by Chip Heath, Dan Heath, 靳婷婷 (Translator)

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《行为设计学：打造峰值体验》(（美）奇普·希思、丹·希思)
作者:奇普·希思 丹·希思 靳婷婷
出版社:中信出版社

装订方式:精装
版次:第1版
开本:16开
出版时间:2018-09-01
用纸:纯质纸
页数:296
语种:
丛书名:
类目:管理|管理学

Kindle Edition

Published August 1, 2018

About the author

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.