Личный бренд. Позаботьтесь о вашей репутации прежде, чем это сделают другие

by Larry G. Linne, Patrick Sitkins, Ларри Линн

Бренд — это то, что о вас думают другие. Он есть у каждого из нас и, чтобы быть успешными, необходимо уметь моделировать нужный нам образ в глазах окружающих.
На простых и понятных примерах авторы книги объясняют, как создавать личный бренд, совершенствовать его, оберегать от нежелательных посягательств (например, в социальных сетях) и тем самым поддерживать свою репутацию, ведь от этого может зависеть и ваше трудоустройство и взаимоотношения с партнерами.

Genres: Nonfiction, Business

224 pages, Hardcover

First published January 7, 2014

Reviews

[Eric · Rating 5 out of 5]

Very insightful book about assessing, monitoring, and improving your reputation personally and professionally. One of the most useful reads I've had in a long time.

[Julie Campbell · Rating 4 out of 5]

A very good read and very enlightening. It's so important to be in charge of your personal brand, and not just the online version of it. I really recommend this book, especially for someone just starting their career.

[Deborah]

Just received a copy of the book and am excited to start reading!

[Daniel · Rating 2 out of 5]

Okay, so I do work with branding so I have more experience and information than most people, but I thought this book had little information that is of true value. And I also don't agree with some of the authors views on positioning. I think the modern tendancy is of true authenticity.

[Rick Davis · Rating 2 out of 5]

The book started off with a bang and then tapered off into a lot of repetitive information.

[J Crossley · Rating 3 out of 5]

This book talks about your reputation. You need to guard your reputation against those who seek to damage it. You also need to promote your reputation in what might be called your personal brand.

[allison brunovszky · Rating 5 out of 5]

Essential for growth

Reading this book made me think of all the times that I experienced branding unconsciously and has challenged me to make it a life strategy