Graphic design and print production fundamentals

by Wayne Collins, Alex Haas, Ken Jeffery

This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.

ebook

Published January 1, 2014

Reviews

[Rouh || رُوح · Rating 4 out of 5]

This book was introduced to me through a graphic design course adapted on this book. Generated on Alison, It has enlarged my graphic design knowledge academically and connects it with several different aspects to present to me the best design experience mindset.

It consists of learning the history of graphic design, graphic design process and graphic design most important elements, it was provided with several nowadays design techniques and examples. It has also connected between the art of designing and some psychological and sociological principles and how could learning them will certainly enhance the quality and the impact of the design. It was a great introduction and a well overview for the graphic design in general, it made me more passionate and confident to excel this field. which I adore already.♥️🍃

You can find the course by clicking on the link below: https://alison.com/course/graphic-des...

[Alanna King · Rating 4 out of 5]

Really really specific to graphic design for printing. If you want the science and math of colour management, paper and developing an business for printing projects, this is a great primer.

[Luis Miguel · Rating 4 out of 5]

taught me what i needed to know about raster image processing and helped me solve a problem transfering enormous amounts of images from a hp latex to a agfa agapurna. which was a weird problem. but the book helped.