品牌X新創：周品均的創新態度與思維

by 周品均

給想要創業與正在創業的你，用自己的專業，創自己的格，走自己的路！新創品牌想在競爭激烈、瞬息萬變的市場中殺出重圍，一定要懂的求生法則！東京著衣 / Wstyle 品牌創辦人周品均，從「創業」、「品牌」、「管理」、「電商」與「思維」等五大面向，深入剖析核心概念，毫不保留、一次公開！◎ 你真的適合創業嗎？或許這一切跟你想的並不一樣！◎ 新創時期如何顛覆管理邏輯，發揮最大效益？◎ 你真的了解什麼是「品牌」嗎？做生意跟做品牌並不一樣。◎ 面對「電商寒冬」，如何保持品牌特色，站穩腳步？◎ 「創新」的第一步，就是先拋棄既有的錯誤迷思！

179 pages, Kindle Edition

Published May 29, 2018

Reviews

[Synlee]

Overall, I love her practical experience shared through her 20 years of experience in the industry. She provide concrete concepts at the same time converging with having an innovation mindset.

However, I felt like this book could be shorter because half way through the book, she was basically reiterating the concepts over again using different phasing.

To conclude, it was still a worthwhile read for me.

Overall Rating: 3.5 to 3.8 Stars