A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices

by Amy Rosenberg

This no-frills guide to public relations is everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to an already flourishing marketing position.

Through an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters and traditional media to gain press coverage, organic SEO and better working relationships.

Table of Contents

PR 101: PR’s Difference & TypesForget Your Generating News Ideas That Will Actually RunYour PR The Press Release & Probably More Important ToolsUnderstanding the Media Etiquette, Changing Rules for Differing Media & Building Media ListsWorking with Print & Editorial Calendars, Contributed Articles & Blog PostsWorking with General TV News, Nighttime News & Morning ShowsWorking with Radio & General Radio News, Morning Shows, Special Segments & PodcastsOperating Like a Press Events, Taking Photos & Video for the Media & Press ConferencesPR Shotgunning Your Approach, Distribution Services & The “Wire”Infusing Other Search Engine Marketing (SEO) PR, Social Media PR & Content MarketingTying it All Building Your PR Plan, PR Timelines & Selecting AudiencesLiving the PR Becoming a Writer, Working with Others, Crisis Prevention, Media Relationships, Reporting Your Results & Discovering Your StoryUltimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing by offering tested methodology and a fresh perspective. With newsrooms dwindling worldwide, this is now more important than ever.

Genres: Nonfiction

190 pages, Kindle Edition

Published January 30, 2021

Reviews

[Mark Kwesi · Rating 3 out of 5]

A good refresher.

[Shannon]

Thank god my professor assigned this whole book of reading this week! Learned a lot (sarcastic)! I found it very dull, surface level, and maybe you’d learn something if you listened to the authors (plugged on every page) podcast/ blog.

[Fabricia · Rating 5 out of 5]

That's the perfect book for someone who knows nothing about PR. It's definitely too basic for someone with previous knowledge, but if you're still trying to understand what's PR, how to do it and the lingo used in the field, that's the book you should read first. I've tried to read other books but they are mostly for people who already know the field, so they were a bit confusing. Start here and expand later, that's my recommendation.

[Sean Harry · Rating 4 out of 5]

Amy pulls back the curtain to let us see what happens inside the world of Public Relations. This is a valuable resource for those of us unfamiliar with or new to the field. She covers basics such as how to pitch, where to pitch, when to pitch and with whom to pitch in order to effectively get your story told and listened to.

[Emma Cameron · Rating 5 out of 5]

As a college student studying PR, this modern guide is the perfect tool for me. Amy's tone is casual and direct. She uses practical examples so I didn't find myself getting bored while reading. I learned a lot of concrete skills and general career advice from this book! I would recommend this to others, especially other students or people trying to get established in PR.

[John · Rating 5 out of 5]

Superb read

As a long time marketer, I have benefited greatly from Amy’s book especially now when my career seems to be quickly pivoting towards PR.

Highly recommend for PR newbies!

[David S. · Rating 1 out of 5]

way too basic

Big nothing burger. Someone sat down and had a stream of consciousness. Nothing here anyone will find helpful except good promotion of a bad book.

[Alyssa Blakeney · Rating 2 out of 5]

Started out good but kinda trailed off for me.