This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity.
To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making—from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities.
Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.
This book is about scenario planning in organizations. Scenarios are used to investigate how environmental elements interact with one another and to keep managers’ minds open to future possibilities. They are created in interactive workshop settings to develop anticipatory capability or extremely long-term thinking. The main goal of this book is to give practical information on how to use and implement scenarios for organizational improvement. It has outlined seven distinct applications for different circumstances. Descriptions, examples, and workshop rules have been supplied by the book for anything from creative thinking to rigorous financial calculations. Every reader who is interested in thinking about and planning for the future will find it valuable.
A book that assumes a familiarity with scenario planning for organizations and asks, ‘now what? What do you do with your fancy and detailed scenarios to make them useful?’
Chermack has plenty of ideas. He’s quite clear-eyed about the strengths and weaknesses of scenario planning and why it hasn’t been widely adopted. He offers a variety of ways to use scenarios to prepare for a multitude of futures.
The style of writing isn’t electrifying, but the points get across clearly. Ultimately, this book makes an excellent case for why scenario planning is a better approach than strategic planning, and what scenarios can accomplish.