Accurate explanation of some of the common misconceptions of the pharmaceutical industry. However, I was hoping the author would also shed a light upon the few scandals (e.g. the scandal around Vioxx of Merck) that has heavily discredited the pharmaceutical industry for the general public. The author did an excellent job in describing the many, often overlooked, positives about the industry, which probably was the main goal of this book. But because of the missing negatives, the book feels a bit biased and incomplete. Thus, I think that the target audience might not be completely convinced after reading this book (although I highly doubt that a large group of them would even be willing to discuss their thoughts on Big Pharma with an open mind).