Making MEDIATION Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know

by Tammy Lenski

Making Mediation Your Day Job is the definitive marketing guide for any mediator operating or even considering a private practice. Dr. Tammy Lenski demonstrates how proven marketing techniques can help you create a mediation practice with minimum stress and maximum success. Lenski is a full-time mediator who has maintained a thriving practice for more than a decade. She explains in careful detail how mediation concepts-including interests, framing and dialogue-building-can be applied to make you a successful marketer and promote yourself as a flourishing business in this unique and fascinating industry.In this in-depth and thoughtful guide, Lenski delivers all the steps necessary to build and maintain a successful private practice in mediation, such as how a market that speaks to your passionUncover and meet your market's greatest needs and interestsBuild dialogue with potential clientsLeverage the Internet to expand your networking opportunitiesLenski's time-tested principles and encouragement will help mediators to embrace marketing with renewed energy, rather than trepidation. It proves that mediators can use their own principles and process knowledge to market their services in an ethical, effective manner.

134 pages, Paperback

First published January 23, 2008

Reviews

[DeAnna D Schoendienst · Rating 5 out of 5]

Succinct and helpful

Always looking for ways to help with the icky M word! Very helpful content and a quick read. It's helpful before writing a business plan and as you launch a new business, as well as changing the way you market an existing practice. Don't expect a hard core list of to do items that sell, but rather some inner work that creates a better marketing style fit.

[Alesia · Rating 5 out of 5]

lots of great info in this book

[Jennifer · Rating 4 out of 5]

I found this book to be useful. It gave me some good questions to ask myself in setting up my business. It gave me a different perspective on how I want to market myself. I particularly appreciated the sample business plan questions.

[Barbc]

#3

[Michael · Rating 3 out of 5]

Textbook.