The latest book by NFL Hall of Fame Coach Tony Dungy is unlike his other books. This one is written as a leadership fable, similar to books by Patrick Lencioni, Ken Blanchard and Mark Miller. He tells us that the number one topic he is asked to speak about is teamwork. In this book, he tells an interesting story about the three-year old fictious Orlando Vipers professional football team, at times drawing on actual people and incidents he has observed. He then summarizes his main points in a “Putting the Principles into Practice” section, which includes definitions, diagnosis and development sections. The book also includes a helpful “Group Discussion Guide”. The author writes that while the story may be set in professional football, the principles apply to all teams, whether within a family unit, a company or church, or a high school drama club.
The Vipers had missed the playoffs in the final week of the season, and team president Terry is looking to make major changes, including the firing of key personnel. He reaches out to his friend Tony to do some consulting, to give him a fresh perspective and tell him what is wrong with the team. The Vipers general manager is Gym and Joe is their head coach. In three years, Joe’s record is just 23-25. He is in danger of losing his job. The team is owned by Owen, who is wanting a new stadium to replace their current dated stadium in Orlando. If he doesn’t get the new stadium, he is threatening to move the team to Oakland. In order to build fan support for the team, he needs a winner. The pressure is on.
Tony begins by meeting with the team leadership, including Whit, the team’s offensive coordinator and “DC”, the defensive coordinator. He then gets to know a few of the team’s key players, such as quarterback, Austin, wide receiver Wickie and running back Don.
The story takes us through the staff getting ready for the college draft, where neither the scouts nor the coaches ever openly addressed any character-related issues—good or bad—when they discussed their target players. They then proceed to minicamp.
After spending a few months with the team, Tony meets with Terry and tells him that in his opinion, the biggest problem with the team is that it’s not a team. There is infighting among the staff, some players are only playing only for themselves, while others are not doing their jobs, and there is a lack of positive core values guiding their decisions and moving them forward. In other words, the problem revolves around teamwork.
Tony introduces the concept of SOUL to the team. SOUL is an acronym that represents four essential principles practiced by truly effective teams. He tells them that he has yet to encounter a successful team that doesn’t practice these principles. SOUL stands for:
S- Selflessness
O – Ownership
U – Unity
L - Larger Purpose
Will Tony be able to convince the coaches, players and staff and owner to buy into the principles of SOUL? The future of the franchise in Orlando and several key jobs on the team will depend on it. The book, which takes us through the following season, is a quick-read, and would be a good book to read and discuss with others on your team, but it at work, church, etc.
As I read the book, I highlighted a number of passages. Here are a few of my favorite quotes:
• Teams that exemplify the principles of selflessness, ownership, and unity—teams working toward a larger purpose—are naturally stronger, healthier, more productive, more dedicated, and more successful.
• Unity isn’t just about everyone getting along; it’s also about making sure everyone feels they’re included, valued, and contributing to the larger purpose.”
• Simply put, a team that has SOUL can and will accomplish far more than one that doesn’t. It’s what gives a team its identity, its focus, its drive, and its sense of being. It’s what inspires individual members to do their best and to come together as one to achieve something as a group that wouldn’t be possible by any one person.
• Great leaders set the standard, model excellence, and hold others accountable—and that needs to happen at every level for a team to be successful in the long haul.
• Putting your interests aside for the good of the team ultimately benefits both you and those with whom you work.
• No matter your role or position, you must be selfless and realize that it’s not all about you. You are a part of something bigger.