Can a cartoon cat save the world? It can — if the cat is one of the most downloaded apps of all time, made by a tiny company that grew into a Unicorn — by founders that wanted to protect Earth before it’s too late.
Talking cats? Saving the planet? Unicorns? Don’t be fooled. This is not a science fiction book — this is a business book like you’ve never read before.
Based on the true story of a tiny bootstrapped company, in the tiny country of Slovenia, it’s world-wide success from a talking cartoon app garnished a billion-dollar exit just seven years after founding.
How? By daring to speak, to breathe, and to live the balance between the feminine energy of passion, joy and conscious creation and the traditionally masculine, formulaic energy of the tech scene. This unique blend between the founders Iza Sia and Samo Login is alive on every page.
Follow along, play-by-play, with the team dynamic and dialogue as if you had a seat at the table — from the first night where the team committed to each other in the back table of a local pub, to the extravagant celebrations of record-breaking success, to the heart-pounding moments of crushing news in the boardroom and high-pressure negotiations.
Through it all, purpose-driven mission and conscious leadership were essential to inspire a group of propeller heads to achieve the impossible.
The founders had a dream so big, they broke the traditional rules of business, especially those of the tech scene. It follows that 7 Unicorn Drive, therefore, is not your typical business manual.
FACTUAL. It’s based on a true story, not theory or conjecture.
The proof that bootstrapping a unicorn in just 7 years is possible. Proof that putting purpose first, works. Proof that bringing the heart into the workplace is a necessary trait for leaders to role model. Proof that a small, dedicated team can create exponential results. Proof that raw honesty and authenticity build trust. Proof that conscious creation is real. Proof that profit is the natural and unavoidable result from individuals that work together with the right mindset, attitude and commitment to purpose, passion and consciousness.
FEARLESS. It’s not afraid to address the unseen, the unspoken and the unheard between executives and those energies that can either rot an organization from the inside out…. or can spark inner drive and inspiration for efficiencies like never seen before.
7 Unicorn Drive was written to inspire others to have the courage to dream big — but also the courage to look deep into their own lives for personal and professional fulfillment that comes with living one’s purpose and values — both on and off the clock.
Dani Polajnar is an author, keynote speaker, trainer and coach with years of experience in fields of leadership and teamwork. He's working with corporations from different industries in order to support them in shaping their corporate culture with one objective in mind: making their employees happy, engaged and productive. His main mission is connecting people through a large pallet of his keynote speeches, leadership trainings and corporate events. He is researching new ways of thinking and understanding which helps him to connect and translate the knowledge, skills and spiritual practices of different cultures into working environments of modern western organizations.
Dani is a founder of Teambuilding Academy (TBA), an organization devoted to building teams and strengthening team bonds through hi-end corporate events, trainings and consulting.
A story about the founders journey and their philosophy merged in a novel. Their approach doesn’t fit in a typical startup frame in which the main goal is to grow big fast and then sell the company based on a certain idea. Instead, they were driven by a cause in which Outfit7 was an intermediate step. Considering their attitude and past achievements, I have no doubt they will achieve much more in the future. I would definitely recommend this book to every aspiring entrepreneur and also broadly to every person driven by ideals and ambition to improve the world.