Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery

by Sam Calagione, Kris Koscheski (Reading)

This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing breweryDogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way. In this updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to run a booming business. In several new chapters, he discusses Dogfishs most innovative marketing strategies. In particular, he explains how social media has become an integral part of his business model and offers advice on how small businesses can use it to level the playing field with larger competitors. Calagione also presents his passionate, compelling argument for choosing to keep his business relatively small and artisanal, despite market demands for Dogfish to grow faster.

1 pages, Audio CD

Published March 1, 2021

Reviews

[Sam Jones · Rating 4 out of 5]

Full to the brim with valuable advice for starting a small business (regardless of category/field) and warnings of the challenges to be faced along the way.

An entertaining journey through the foundations of Dogfish Head Craft Brewery which I found to be highly transferable to the business I work in - lots of notes made on these pages and quotes lifted from this text!

[Rah Elated with books]

According to Sam , anyone can start a business
All you need is passion , inspiration, motivation , willingness to accept help and faith in one’s self .

[Griffin Parks · Rating 5 out of 5]

Great book and a great brewery. Really revolutionized the industry.