Survive and Thrive: How to Build a Profitable Business in Any Economy

by John Meese

“A step-by-step plan to help you reach more people, make sales, and enjoy more profit, regardless of what the ‘economy’ is doing.” —Ray Edwards, bestselling author of How to Write Copy That SellsDo you have a post-Covid plan for success? The pandemic is not the first event to utterly disrupt the business world, and it’s unlikely to be the last. John Meese, economist-turned-entrepreneur, CEO of Cowork.Inc, and host of the Thrive School podcast, is on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses that can endure through good times and bad, so that unexpected events are much less likely to pull the rug out from under you. With a conversational tone and anecdotes from dozens of successful entrepreneurs, John provides innovative marketing, sales, and finance strategies to build a profitable business that can succeed in any climate. Learn how a broader audienceBuild a sales engine that greatly increases revenueUnlock higher profitsManage risk with healthy financial practicesand much more.“If you can focus on creating real solutions to real problems for real people, you’ll have a clear advantage in the marketplace. Survive and Thrive can show you how.” —Michael Hyatt, New York Times–bestselling author of The Vision Driven Leader

Genres: Business

183 pages, Kindle Edition

Published March 2, 2021

About the author

John Meese is an economist-turned-entrepreneur on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses which is why he wrote Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

John is CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast.

Reviews

[Emily Mills · Rating 5 out of 5]

The hardest part of starting a business is actually starting. Survive and Thrive helps you avoid the trap of “procrastilearning,” (reading and researching from dozens of sources without making real progress) by giving you everything you need to get started in a single, easy-to-digest book. You can survive and even thrive… and today's a great day to start!

[Carole Cudnik · Rating 5 out of 5]

A real business model for sole proprietors or small businesses!

Survive and Thrive isn't your typical business book that uses dull language and mind-numbing stats to get its point across. John speaks as if he's in the room with you, giving you pointers on how to better pivot your business strategies. He explains the impacts of Covid, the Attention Economy, The Age of Insight, and The Great Reset on entrepreneurship. As he quotes venture capitalist Mary Meeker, "We are awash in data, but lacking connectivity and insight." Businesses and consumers have so much data at their disposal but need guidance on how to filter out noise to find what's relevant. John uses his training as an economist to be that filter. I broke out my highlighter when I started reading it, but realized that it was easier to turn down page corners instead of marking up entire pages. Buy the book, and as they say on NCIS New Orleans, "Go learn things."

[Stephanie Frank · Rating 5 out of 5]

I first thought this book would be about just economics of building a business, but wow was I wrong!

John shares incredibly insightful entrepreneurial frameworks, along with a healthy dose of vision, mission and heart which all entrepreneurs need to be successful.

John’s approach and obvious caring for others shines through and makes this book an easy and insightful read, as well as a blueprint for deeper insight and implementation that every entrepreneur needs.

So please, don’t think about it - just click now and get this book!

Stephanie Frank
4x Int’l Best Selling Author
The Accidental Millionaire

[Robby miles · Rating 5 out of 5]

John does an incredible job taking us step by step to starting or growing a successful business. I love how he breaks each step into specific actions that can be applied to any industry by anyone brand new to business or even experienced entrepreneurs. The lessons are timeless and he shares with the heart of a teacher. Unlike other books that are filled with fluff, the examples in this book expertly drive his points home. Definitely recommend for anyone who's trying to figure out the business landscape going forward.

[Brittany Ryan · Rating 5 out of 5]

Absolutely loved this book, filled with a wealth of tips for entrepreneurs!!

I am a new business owner and thought Survive and Thrive was a fantastic read!! I learned so much each chapter from John about how to grow a successful business from the importance of relationships, to taking risks, and trusting the process!! His honest and focused opinion is very helpful for business owners of all kinds!!

[Beth Miller · Rating 5 out of 5]

From beginning to end, I underlined, starred and dog-eared this book! It is so full of practical, applicable advice. Every chapter takes you closer to a fully functioning business! Just the chapter on “Prioritize Profit First” will completely change how I do business. Thank you, thank you for writing this book that indeed helps us “build a profitable business in any economy.”

[Jacob Haynes · Rating 5 out of 5]

A must read for anyone looking to start or grow a business in this new, post-covid economy. It provides practical steps at every stage, from prospective entrepreneurship desire to execution of the business.

[Wade Galt · Rating 5 out of 5]

John simplifies business by eliminating unnecessary variables and focusing on the most critical elements. I wish I had this book 20+ years ago when I started, as it would have saved me 1,000s of hours and helped me to impact more people and make more money in less time and with less effort.

[Craig · Rating 5 out of 5]

An excellent book that will benefit anyone running their own business (or thinking about starting one!) whatever continent they find themselves in! Clear, concise and practical!