I swore I would never write a bullshit "self-help" book, and yet, here we are. Now, here's my painfully predictable "why this is different" pitch.
This book will not feature some cookie-cutter diet that doesn't work. As a matter of fact, it won't feature a diet at all. Instead, it will teach you how your perception of the world is open for interpretation, and thus, the emotions you attach to it are pliable.
The science of weight loss is clear. We get it, and millions (ok, maybe hundreds of thousands) execute it. Daily motivational quotes are encouraging, but without a plan or some intrinsic goal, they lack staying power. What is missing is an understanding of behavior and mindset—and how to manipulate these to accomplish your goals.
So instead of another book on the ABCs of eating all your veggies, "You're Fat, Let's Change That" is your baby-powder-laced slap to the face. Food owns you—and it's making you fat, depressed, and unhealthy. But it's behavioral, and this behavior can be reprogrammed.