Visual Merchandising: Window Displays and In-store Experience

by Tony Morgan

Write well. Live well.

The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing.

With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.

It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.

Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Genres: Design, Art, Nonfiction, Fashion, Business

224 pages, Paperback

First published March 6, 2008

Reviews

[Zivile · Rating 5 out of 5]

I am currently in training of visual merchandiser's position, and I can tell this book is so valuable, it might be even better than just on-hands type of training. This book will be the best friend to a newbie in fashion world and extremely useful for a small boutique owner.

[Dmitry · Rating 2 out of 5]

С одной стороны, книга поверхностная, но с другой, другой литературы на данную тему просто нет. Тем не менее, я считаю, что простой бенчмаркинг, наблюдение и здравый смысл смогут заменить эту книгу.

On the one hand, the book is superficial, but on the other hand, there is simply no other literature on the subject. Nevertheless, I believe that simple benchmarking, observation, and common sense can replace this book.

[Molac · Rating 4 out of 5]

Leí la versión en español, personalmente me encantó. Es un libro quizá muy de nicho pero muy útil a nivel introductorio ya que cubre todos los tópicos necesarios de un profesional en Visual merchandising. Agradezco el enfoque que mira la disciplina no únicamente desde una forma artística sino como una herramienta del negocio y a fin de cuentas como una extensión de la marca. Indispensable para quienes se dediquen al área de la moda o retail.

[Yến Lê · Rating 4 out of 5]

good

[Rob GQ · Rating 3 out of 5]

3.75

[weronika · Rating 4 out of 5]

gdybym chciała zostać visual merchandiserem to spoko, ja tylko musze zadanie na marketing zrobić

[Justin Cormack]

Yet again there are much better books on the bricks and mortar store than the virtual one.

Most websites build shops based on catalogues, but the great retail experiences are the shops like Selfridges that design the whole thing for maximum impact and to really create a brand through the feel of the shop.

This book looks like a good guide to what is known to work, and has some good photos - looking forward to reading it.

[Nipun Sachdev]

amazing