This was a surprisingly fun and informative workbook to brainstorm about starting a business. I liked the mix of personal introspection (what are you good at? what shortcomings might stand in your way? what needs in life would this business fill?) with down-to-earth checklists and charts (who will serve as your lawyer, accountant, tech geek, etc., what competitors exist and how will they react, what infrastructure is in place to support your business...). It was simple to use, fun, interesting and quite helpful.
I read a temporary digital ARC of this book via NetGalley.
A 5-star idea! I'd definitely recommend this in print form to anyone teetering on the edge of not being sure about starting their own business. The tone is really light and encouraging and I love the idea of the doodles. WARNING: This book will have you drinking a lot a coffee! :)
*Free e-copy received via NetGalley in exchange for an honest review.